Emily Dowdall (Crawford)

Marketing - Engagement & Events Manager at Alternative Futures Group
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Contact Information
Location
Liverpool, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Hospitals and Health Care
    • 300 - 400 Employee
    • Marketing - Engagement & Events Manager
      • Jul 2022 - Present
    • United Kingdom
    • Entertainment Providers
    • 700 & Above Employee
    • Marketing and Communications Manager
      • Nov 2019 - Jul 2022

      • Implement the strategy of Venue marketing campaigns. Leverage local experience and audience insights, provided by the Central Marketing team, to deliver ever more successful campaigns. • To provide leadership and direction to the Marketing & Communications Team. • Deliver creative marketing campaigns & communication ideas. • Develop the Venue’s media and communications strategy (on/offline), thereby raising the profile of the venue and its activities in the community. • Liaise with Producers, Agencies, media or other partners with regard to show or Venue campaigns and initiatives. Cultivate strong relationships with all producers and third parties. • Ensure the effective creation, delivery, accuracy and reporting of all Venue and show Mar-Coms campaigns by the team. Constantly review campaigns and challenge them to be ever more efficient and effective in reaching objectives. • Implement the strategy, content and management of all social channels with the Communications Officer, to ensure healthy growth and engagement metrics. • Work closely with the Membership Manager to establish and implement membership initiatives and offers that grow this valuable audience. • Support the Theatre Director in implementing marketing activity that delivers on sponsorship agreements and objectives as agreed by the Theatre Director. • Provide necessary marketing expertise and support to other ATG concepts, initiatives & campaigns. • Guardian and champion of the theatre brand at all times. Show less

    • Head Of Marketing & Communications
      • Jul 2018 - Nov 2019

      Responsibilities: - Responsible for the day to day running of the Marketing, Communications and Engagement Department managing the workflow and priorities of the team and ensuring deadlines and targets are met.- Lead on all communications and engagement campaign planning, the promotion of Student Officer campaigns and key annual events for JMSU.- Lead on all direct and digital marketing, design delivery, PR, student events and outreach work.- Responsible for managing the design and production of marketing and communications materials across a variety of media and formats including print, outdoor displays, digital and social media channels.- A key member of Student Union’s Management Team supporting senior leadership to shape the organisation’s strategic plan.- Responsible for the delivery of tailored and specific innovative events and communication based on insight led research. - Supports the Senior Leadership team in shaping the strategic plan and leading on the objective setting of all team members in the Marketing, Communications and Engagement Department. - Manage all internal and external communications and engagement enquiries on behalf of the Students’ Union.- Work collaboratively with all internal departments to conceptualise ideas and promote and advertise their campaigns, events or any key messages. - Responsible for budget management for all budgets within Marketing, Communications and Engagement Department including regular variance reporting, forecasting and signatory responsibilities. - Contribute and assist in the Unions organisational strategic planning process.- Lead and project manage all promotion and communication of annual events such as Freshers Fair, Welcome Week etc. Show less

    • Communications and Engagement Manager
      • Aug 2016 - Jul 2018

      - Effectively manage the Communications and Engagement Team- Communications and marketing strategy development- Lead a creative innovation-led culture in the Communications & Engagement Team- Creative campaign creation and management- Establishment of a robust approach to communications planning

    • United Kingdom
    • Education Administration Programs
    • Marketing Communications Manager
      • Jan 2015 - Jul 2016

      - To work with the Head of Marketing and Communications in the development of a strong but flexible brand.- To support the Head of Marketing and Communications in delivering the three-year communications plan for each area of TROs business- Maintain a detailed analysis of the stakeholders both internal and external and to make recommendations as to what events the Directors attend.- Proactively manage TROs media coverage on both local and national scale.- Manage TROs online channels in such a way as to create more engagement for those who we wish to influence.- Oversee the organisation of TROs events and ensure that events fulfil their intended purpose. - Actively model TROs ethos and best practice to the rest of communications team and represent TRO at external events- Attend or lead a weekly shared reading group- Line Management and Development of Events co-ordinator and Communications Assistants Show less

    • Communications Coordinator
      • May 2014 - Jan 2015

      Supporting and delivering Communications for The Reader Organisation, a charitable social enterprise working to connect people with great literature through shared reading.

    • Communications and Membership Manager
      • Nov 2011 - Apr 2014

      Responsible for supporting work on Marketing and Communications including: - Promoting/ advertising members - Promoting/advertising training - Promoting the SROI network - Organising annual events including the member conference - Production of Quarterly newsletter and monthly bulletin - Production and circulation of promotional materials, press releases and news articles - Researching promotional opportunities - Managing LinkedIn, Twitter and Tumblr pages for SROI - Co-ordinating regional meetings of members - Managing Staff Show less

    • Communications Assistant
      • Jan 2009 - Oct 2011

      - Creating and implementing all e-marketing tools; weekly e-newsletter and e-mail marketing letters. - Filming and editing trailers and audience reaction videos. - Updating internal and external websites on behalf of the theatres. - Budget planning and recording. - Updating social networking sites. - Assisting in writing and sending local press releases. - Creating and implementing all e-marketing tools; weekly e-newsletter and e-mail marketing letters. - Filming and editing trailers and audience reaction videos. - Updating internal and external websites on behalf of the theatres. - Budget planning and recording. - Updating social networking sites. - Assisting in writing and sending local press releases.

Education

  • University of Leeds
    Bachelor of Arts (BA), Theatre Studies
    2005 - 2008

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