Experience

Shin Software

• Italy
• Information Technology & Services
• 1 - 100 Employee

• Marketing & Sales

  • May 2019 - Present

  "Any sufficiently advanced technology is indistinguishable from magic. (Clarke)" VR/XR/AR are setting up new tools for marketing activities and for many companies the adoption of this would be rather a matter of "when" than a matter of "if". My aim is to guide and support our customers through the innovation process strengthening at the same time the relationship with national and international partners. "Any sufficiently advanced technology is indistinguishable from magic. (Clarke)" VR/XR/AR are setting up new tools for marketing activities and for many companies the adoption of this would be rather a matter of "when" than a matter of "if". My aim is to guide and support our customers through the innovation process strengthening at the same time the relationship with national and international partners.



Lorenzo Strona & Partners

• Italy
• Advertising Services
• 1 - 100 Employee

• Senior account and managing director

  • Jan 2016 - Apr 2019

  Due to my previous experience, I have been called back by Lorenzo Strona & Partners to assess and exploit the transition phase from pure advertising to media relations activity. During this radical evolution which redefined the core business of the agency, I had the chance to directly apply in progress the knowledge of my Excutive Master learning process identifying new business opportunities and providing customers with new strategic market approach. Due to my previous experience, I have been called back by Lorenzo Strona & Partners to assess and exploit the transition phase from pure advertising to media relations activity. During this radical evolution which redefined the core business of the agency, I had the chance to directly apply in progress the knowledge of my Excutive Master learning process identifying new business opportunities and providing customers with new strategic market approach.



Sogega Srl

• Italy
• Plastics Manufacturing
• 1 - 100 Employee

• Marketing consultant

  • Jan 2014 - Jul 2014

  Called to create and develop communication tools (new cms website and promotional newsletter) I was responsible for the cooperation of the sales agents providing them with new informative materials, market analysis and strategies according to the Ceo of the company. Called to create and develop communication tools (new cms website and promotional newsletter) I was responsible for the cooperation of the sales agents providing them with new informative materials, market analysis and strategies according to the Ceo of the company.



Damast

• Italy
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Marketing Dept

  • Jun 2011 - Feb 2012

  In charge of the planning, organization and supervision of all the activities aiming to convey, place and strengthen the brand, I was also responsible for the comprehensive production process of informative literature, brochure and packaging from the project phase to their execution. Working in close cooperation with our marketing agency, I led advertising and promotion campaigns while taking care of the online setting of the new company web site. In charge of the planning, organization and supervision of all the activities aiming to convey, place and strengthen the brand, I was also responsible for the comprehensive production process of informative literature, brochure and packaging from the project phase to their execution. Working in close cooperation with our marketing agency, I led advertising and promotion campaigns while taking care of the online setting of the new company web site.



DOCTORPOINT srl

• Wellness and Fitness Services
• 1 - 100 Employee

• General business consultant

  • Jul 2010 - Mar 2011

  Called to optimize the start-up phase of the company, I provided them with full strategic consultancy including a B2C e-commerce tool, the planning of a newsletter for promotional and direct marketing, classic mailing and recalling activities to increase the client portfolio. I also established some procedures for a more effective accountancy system and built relationships with new and more reliable suppliers. Called to optimize the start-up phase of the company, I provided them with full strategic consultancy including a B2C e-commerce tool, the planning of a newsletter for promotional and direct marketing, classic mailing and recalling activities to increase the client portfolio. I also established some procedures for a more effective accountancy system and built relationships with new and more reliable suppliers.



Lorenzo Strona & Partners

• Italy
• Advertising Services
• 1 - 100 Employee

• • Jan 2007 - Feb 2010

  As account manager I was in charge of the key accounts of the company. There I succeeded in bringing in new customers while strengthening the relationships with the existing ones. Internally, my other task was to manage the whole creative division.

• • Jun 2004 - Dec 2006

  Reporting and debriefing in order to understand customers’ expectations and demands, and convey the same to the creative team.



Cesare Baroli 1947

• Italy
• Retail Art Supplies
• 1 - 100 Employee

• Brand Consultant

  • 2002 - 2003

  Called to cooperate with the management to create and develop a new brand of tailor made shoes. I designed the logo in order to highlight the main stream of the project and defined the brand values. In addition, I led the setting of the company website and fix issues with international partners (Oakley Inc., USA). Called to cooperate with the management to create and develop a new brand of tailor made shoes. I designed the logo in order to highlight the main stream of the project and defined the brand values. In addition, I led the setting of the company website and fix issues with international partners (Oakley Inc., USA).



Rubinetterie Cristina Spa

• Advertising Consultant

  • 1999 - 2001

  Reporting to the CEO of the Company, I was called to define the advertising budget and introduce the concept of “Media planning”. I also created the first B2C oriented campaing on home furnishings magazines and activated incentive plans for the retailers, hydrothermal systems installer and showrooms. Reporting to the CEO of the Company, I was called to define the advertising budget and introduce the concept of “Media planning”. I also created the first B2C oriented campaing on home furnishings magazines and activated incentive plans for the retailers, hydrothermal systems installer and showrooms.