Emalie Martzall, MBA
Marketing and Community Outreach Coordinator at Pennsylvania Center for Employee Ownership- Claim this Profile
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French Limited working proficiency
Topline Score
Bio
Credentials
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ServSafe Food Handler
Heinz Field / PSSI Stadium LLC.Sep, 2019- Oct, 2024 -
Hubspot Social Media Marketing Certification
HubSpotNov, 2021- Oct, 2024
Experience
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Pennsylvania Center for Employee Ownership
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Marketing and Community Outreach Coordinator
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Oct 2022 - Present
-Collaborated with local and state legislators to champion the successful introduction and passage of HB-1790, advancing the cause of employee ownership. -Conceptualize, curatee, and disseminate engaging content, designed newsletters, and execute targeted email campaigns to diverse subscriber lists, fostering informed and engaged stakeholders. -Manage and maintain the company's web presence, leveraging WordPress to ensure a seamless online experience for our audience. -Spearhead the establishment of Pittsburgh's inaugural city-wide task force on employee ownership in partnership with the Pittsburgh City Council, facilitating a pioneering initiative that promotes inclusive, equitable, and sustainable economic growth. -Pioneer an extensive outreach campaign to raise awareness about the tangible benefits of employee ownership throughout the Commonwealth, resulting in increased adoption and support for this transformative business model. -Orchestrate and lead a series of informative and educational sessions and meetings across the state, engaging diverse audiences and equipping them with a comprehensive understanding of employee ownership's advantages. -Collaborate closely with City Council members to engage with various community groups, providing valuable insights into the advantages of employee ownership, fostering community engagement, and building support. -Design and execute impactful promotional materials that effectively conveyed the value of employee ownership, contributing to the growth of our initiative's outreach and influence. Show less
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Chatham University
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United States
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Higher Education
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400 - 500 Employee
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Graduate Marketing and Research Assistant
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Aug 2022 - Apr 2023
-Contributed as a Graduate Assistant within the Chatham University Business and Entrepreneurship Department, actively supporting faculty and students in diverse capacities. -Crafted visually appealing and engaging social media content to promote a wide array of campus and city-wide events, successfully increasing event participation and engagement. -Designed, curated, and published a dynamic monthly departmental newsletter, fostering improved communication and information dissemination within the department. -Efficiently managed administrative tasks, including syllabus review, email correspondence, and other organizational duties, ensuring the department's operations ran smoothly. -Demonstrated strong leadership by conceptualizing and executing engaging campus events tailored to the needs and interests of undergraduate students, enhancing student engagement and campus life. -Collaborated closely with professors to assist in grading assignments, ensuring adherence to grading criteria and timely feedback for students. -Provided valuable support to professors by actively participating in research projects within their respective fields, contributing to the academic and scholarly pursuits of the department. -Served as a Teaching Assistant for undergraduate courses, including Marketing Strategy and Principles of Marketing, enriching the learning experience for students and supporting course instructors in various educational capacities. Show less
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NextGen America
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United States
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Political Organizations
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100 - 200 Employee
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Political Organizer
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Jun 2022 - Sep 2022
-Registered and empowered individuals aged 18-35 to participate in local, state, and national elections, significantly contributing to increased civic engagement and democratic participation in the community. -Recruited and inspired a dedicated team of volunteers, effectively mobilizing them to advocate for voting and encouraging young people to pledge their commitment to exercise their voting rights. -Mobilized and galvanized the Pittsburgh community by organizing and participating in events, campaigns, and outreach initiatives, amplifying the collective voice of local residents in the democratic process. -Consistently achieved and exceeded weekly and phase-specific metrics, showcasing a high level of personal commitment and organizational effectiveness in driving voter registration and participation. -Executed phone banking and text banking campaigns, leveraging modern communication tools to engage with potential voters and deliver essential information regarding elections. -Hosted and actively manned information tables at a variety of events, facilitating face-to-face engagement and disseminating critical voting information. -Collaborated with college administrations to implement initiatives aimed at increasing voter turnout and participation among students, fostering a culture of civic responsibility on campus and beyond. Show less
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Executive Vice President
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Sep 2021 - Apr 2022
-Collaborated with cross-functional team members to develop a comprehensive marketing plan, culminating in a presentation to the American Marketing Association, showcasing effective teamwork and strategic planning skills. -Participated in the American Marketing Association International Collegiate Conference, actively engaging with peers and industry professionals, broadening my professional network and gaining insights into the latest marketing trends and practices. -Attended keynote presentations and diversity panels led by renowned industry professionals and marketing experts, enriching my understanding of marketing and fostering a commitment to diversity and inclusion in the field. -Expanded my knowledge of professional marketing practices, staying up-to-date with the ever-evolving marketing landscape and acquiring valuable skills to enhance my marketing capabilities. -Mastered the art of crafting meticulous marketing plans for clients and companies, equipping me with the skills and expertise needed to excel in marketing strategy development and execution. Show less
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Student Basic Needs Coalition
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director Of Communications
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Jul 2021 - Oct 2021
-Crafted engaging and visually appealing Instagram posts for the SBNC PA Instagram account, effectively leveraging social media to promote the organization's mission and engage with the audience. -Collaborated with fellow SBNC members to define and align on organization goals and mission, fostering unity and ensuring a shared sense of purpose among team members. -Facilitated brainstorming sessions to generate innovative strategies and ideas, empowering SBNC to initiate substantial and impactful change for college students nationwide, while fostering a culture of creativity and forward-thinking. Show less
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Salesperson
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Sep 2020 - Sep 2021
-Comprehensively compiled lists of potential advertisers among local businesses and on-campus organizations, showcasing a proactive approach to revenue generation and outreach. -Diligently collaborated with cross-functional team members within the paper, ensuring the successful achievement of shared objectives and facilitating a cohesive and effective work environment. -Drove advertising sales efforts by successfully securing ads and fostering strong customer-client relationships, significantly contributing to the paper's financial sustainability and success. -Performed diligent after-sale follow-ups with advertisers, demonstrating a commitment to client satisfaction and retention while strengthening the paper's reputation for excellent service and collaboration. Show less
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H2H Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Intern
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Apr 2021 - Jul 2021
-Utilized design software such as Canva and Crello to create engaging Instagram and Facebook ads and posts for a diverse clientele, demonstrating creativity and proficiency in graphic design. -Designed compelling video ads and posts for Instagram and Facebook, using Magisto, to capture the attention of the target audience and convey messages effectively. -Crafted high-quality website content for clients, ranging from 500 to 2,000 words, showcasing strong writing skills and the ability to tailor content to different businesses and industries. -Authored Google Ads and Facebook ads to enhance SEO and drive online visibility for clients, strategically optimizing content for search engine ranking. -Conducted keyword research to enhance SEO performance, identifying and integrating relevant keywords into content to improve search engine rankings and increase online visibility. -Meticulously proofread websites and other marketing materials, ensuring error-free content by addressing spelling, grammar, and syntax issues, maintaining a professional and polished image. -Gained insights into website and app development and navigation from a backend perspective, enhancing overall digital literacy and understanding of web technologies. -Managed email marketing campaigns using MailChimp, effectively reaching and engaging target audiences through email chains and newsletters, expanding client reach and enhancing digital marketing strategies. Show less
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City of Pittsburgh, Innovation & Performance
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Public Policy Intern
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Jan 2021 - Apr 2021
-Conducted comprehensive and applied research, yielding valuable insights and data to inform the development of future City programs, contributing to data-driven decision-making and strategic planning. -Collaborated closely with a cross-functional team, pooling expertise and resources to generate conclusive research findings and strategic recommendations, ensuring a well-rounded and actionable outcome. -Authored multiple summary memos and research papers, effectively summarizing research findings and presenting them in a clear, concise, and informative manner, facilitating informed decision-making and communication of research outcomes. Show less
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Education
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2022 - 2023
Chatham University
Master of Business Administration - MBA -
2019 - 2022
Chatham University
BA in Marketing and Political Science, Marketing and Political Science
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