Emily McMahon

Associate Vice President, Digital Marketing at Eduvantis LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area, US
Languages
  • Spanish -

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James Winston

I worked closely with Emily doing contract work for design, SEO, UX, and conversion optimization. Emily was amazingly organized and consistently kept me up to date with clear and concise direction, often spending extra time with me to truly understand TCS's conversion goals. She was extremely open to learning more about the technical side of the process, often getting her hands dirty herself by assisting with SEO technical audits, tag installs, or design revisions. She's the kind of person you want on a team with you, as she can just take something and run with it.

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Credentials

  • Google Analytics
    Google
    May, 2017
    - Nov, 2024
  • Brightedge Certification
    BrightEdge

Experience

  • Eduvantis LLC
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Associate Vice President, Digital Marketing
      • Jul 2021 - Present

      Responsible for the growth, profitability, and overall success of Eduvantis' digital services team. Serves as a trusted advisor for enrollment growth marketing strategy and an expert in digital marketing. Leads a team of industry experts in providing marketing strategy, paid digital marketing, SEO, social media strategy, and other marketing services that help our clients in higher education achieve their goals and drive enrollment.

    • Director, SEO
      • Dec 2020 - Jul 2021

      Leadership of Eduvantis' search engine optimization (SEO) practice area. Directed SEO efforts for a portfolio of clients, with focus on growing client brands, boosting visibility for key programs, and driving enrollment.

  • 3MC Media, Inc.
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder
      • Jan 2019 - Present

      Co-founder of 3MC Media, Inc., a full-service communications and digital marketing agency. Specializes in helping clients leverage modern marketing and communications strategies to reach their goals.SELECT ACCOMPLISHMENTS► Grew monthly organic reach for Derek Nielsen Photography from 109 to 309,233 (Facebook, June - December '20) ► Grew average post reach for the Illinois Society of Advanced Practice Nurses by 283% from 5,047 to 19,342 (Facebook, June – Oct ’20)► Increased organizational membership for the American Nurses Association – Illinois by 25% (2020)► Increased web traffic to the Illinois Association of Colleges of Nursing website by 59% (2019-2020)

  • Illinois State University-Mennonite College of Nursing
    • Higher Education
    • 1 - 100 Employee
    • Director of Marketing and Recruitment
      • Aug 2017 - Jul 2021

      Direction of all marketing, communications, public relations, and recruitment campaigns in support of MCN, its undergraduate and graduate programs, and MCN strategic initiatives. SELECT ACCOMPLISHMENTS► Increased total applications to college by 74% from FY17 to FY20► Increased prospective student inquiries to the college by 14% across all programs (2019-2020)► Implemented Unbounce as ISU’s first-ever landing page environment for paid ad traffic; increased Google Ads conversion rate by 33% year-over-year (2019-2020)► Led the college's implementation of the SLATE CRM; leveraged the platform to launch ISU’s first-ever automated lead nurturing email campaign to drive enrollment► Managed the design and implementation of ongoing SEO, UX, landing page, and conversion optimization initiatives; increased organic conversion rate on the nursing departmental website by 53% (2018-2019)► Strategic partnerships core team member responsible for the forging and launch of academic progression partnerships with 16 community colleges state-wide► Led the total redesign of The Flame, the college’s alumni magazine (2019)► Recipient of ISU’s Emerging Leader Award (2020) and the #RedbirdProud Most Innovative Use of Social Media Award (2019)COMMITTEES & INVOLVEMENT• Illinois State University's Digital Strategy Council• MCN Strategic Planning Core Team Member• Illinois State University's Campus-Wide Committee for Marketing & Recruitment• CAUSE Project Advisory Board• MCN Building Committee

  • BarberQue
    • United States
    • Civic and Social Organizations
    • Co-Founder
      • Mar 2016 - Aug 2018

      Founded in March of 2016, the BarberQue project aimed to raise awareness around the issue of homelessness in Chicago by marrying the functionality of a barbershop with the delicious grub of a barbecue. Our mission was to provide resources to a marginalized and often alienated group of people, create awareness around the issue of homelessness in Chicago, and build a community of acceptance and support. SELECT ACCOMPLISHMENTS► The 2016 event fed over 300 people, provided 70+ free haircuts, and gave away 2000+ articles of clothing. ► The 2017 event fed over 500 people, provided 168 haircuts, and gave away 3000+ articles of clothing. ► The 2018 event feed over 500 people, provided 150+ haircuts, and gave away 3000+ articles of clothing. Participants gained access to a variety of social service organizations including health screenings, shelters, and job placement programs. Because of the events, multiple people found transitional housing.To learn more, visit www.barberque.org.

  • The Community Solution Education System
    • United States
    • Higher Education
    • 200 - 300 Employee
    • Digital Strategist
      • Oct 2016 - Aug 2017

      Leadership of digital marketing strategy for TCS’ five partner universities. Oversight and management of SEO, SEM, PPL, social media marketing, and web development vendor partners. Cross-functional campaign development and deployment across channels (traditional and digital), including content marketing strategy and paid efforts. • Oversight of all recruitment campaigns; tracks achievement VS enrollment goals • Management of $8 million in digital marketing spend; tracks against ROI and benchmarks• Coordination of internal team, freelancers, and vendor partner relationships• Strategy and management of ongoing SEO, UX, landing page, and conversion optimization initiatives• Paid media strategy (display, search, paid social, retargeting)• Communication and reporting to organizational leadership; makes digital marketing “digestible” • Founded TCS Women in Marketing group

    • Digital Media Specialist
      • Jan 2016 - Oct 2016

      Supports and executes digital advertising and other strategic digital marketing initiatives including content marketing, organic and paid search, PPL, web development, and mobile application development. • Oversight of monthly analytics reporting• Maintenance and optimization of TCS’ website properties• Assists in management of vendor partners to ensure achievement of lead and budget goals• Copywriting and copyediting of blog content, social posts, and paid advertising

  • Constituent Outreach Consultants
    • United States
    • Government Relations Services
    • Communications Manager
      • Jan 2014 - Jan 2016

      Communications management and content development for Chicagoland area municipalities and elected officials. Leveraged social trends, digital media, and new technology to foster two-way communication and increase campaign contributions. Crafted press releases, maintained media lists, and acted as intermediary between client and press. • Communications management for a portfolio of 20 clients including email and paper newsletters, paid media, press releases, speeches, opinion pieces, and smartphone apps• Coordination of campaign communications initiatives and annual fundraising events• Founded COC’s Summer Internship Program and Guest Speaker Series

    • Project Coordinator
      • Sep 2012 - Jan 2014

      Social media and email campaign management for Chicagoland area municipalities and elected officials. Responsible for growing social networks and e-newsletter followings in terms of reach, influence and engagement. Fundraising communications.• Increased DuPage County Board Chairman Dan Cronin’s Facebook following by 305% over two years • Management of multiple 20K+ recipient email campaigns• Provided support for fundraising campaigns, including event organization, appeal-letters, and cold calling

  • Starbuck Stables, LLC
    • Manager
      • Nov 2010 - Jul 2012

      Oversaw all day-to-day operations and acted as primary person of contact for facility. Coordinated the schedules of two trainers and three employees. Planed and coordinated nation-wide horse show travel. Strategic resource management utilizing eMonitor Home Intelligence System. - Assisted in coordination of annual Boys & Girls Club fundraiser reaching 300+ area donors - Manager of day-to-day operations, facility maintenance and scheduling Oversaw all day-to-day operations and acted as primary person of contact for facility. Coordinated the schedules of two trainers and three employees. Planed and coordinated nation-wide horse show travel. Strategic resource management utilizing eMonitor Home Intelligence System. - Assisted in coordination of annual Boys & Girls Club fundraiser reaching 300+ area donors - Manager of day-to-day operations, facility maintenance and scheduling

  • Barnett|Bothum Advertising Design
    • Copywriter
      • Nov 2010 - Sep 2011

      Assisted in concept, design, and production of branding, promotional, and collateral materials. Conducted client interviews. Sales advertising copy for Yellow Pages and Madison Magazine. Web content entry utilizing Joomla Content Management System.- Brand key messaging and tagline development- Built strong client relationships to ensure accurate brand representation and customer satisfaction Assisted in concept, design, and production of branding, promotional, and collateral materials. Conducted client interviews. Sales advertising copy for Yellow Pages and Madison Magazine. Web content entry utilizing Joomla Content Management System.- Brand key messaging and tagline development- Built strong client relationships to ensure accurate brand representation and customer satisfaction

  • Urban League of Greater Madison
    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Communications Consultant
      • Nov 2010 - Mar 2011

      Limited term employment organizing the annual Youth Achievement Breakfast event. Intermediary between ULGM, public, and participants. - Crafted and edited press releases and feature stories published on the organization’s website. - Cold calling, speech writing, event logistics Limited term employment organizing the annual Youth Achievement Breakfast event. Intermediary between ULGM, public, and participants. - Crafted and edited press releases and feature stories published on the organization’s website. - Cold calling, speech writing, event logistics

Education

  • Illinois State University
    Master of Business Administration - MBA
    2018 - 2020
  • Cornell University
    Data Analytics Certificate, Business Management, Marketing
    2017 - 2017
  • University of Wisconsin-La Crosse
    Bachelor of Arts (B.A.), Communication Studies & Spanish Double Major
    2005 - 2010

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