Experience

Hagar hf.
• Iceland
• Retail
• 1 - 100 Employee
• Director of Innovation and Marketing

  • Apr 2023 - Present


BIOEFFECT

• Iceland
• Personal Care Product Manufacturing
• 1 - 100 Employee

• CMO (Chief Marketing Officer)

  • Apr 2019 - Apr 2023

  As CMO I am responsible for team of marketeers and designers and to lead the brand and marketing strategy of the brand BIOEFFECT to global and local markets (US, UK and Iceland). As an executive I am responsible for: • Strategy and managing the marketing department. • Brand and marketing strategies and implementation to over 25 markets. • Global and local marketing activity plans and budgets and implement to markets. • Digital strategies for the brand for both online and social media channels and implementation to three websites owned by the brand (.com, co.uk and .is) and to own social media channels. • Contracting suppliers such as PR agencies, media houses, digital agencies and advertising agencies. • Design and implementation of marketing communication and campaigns. • Selecting and implementation of project management systems and processes. Show less



Marel

• Iceland
• Machinery Manufacturing
• 700 & Above Employee

• Competence Center Manager, Marketing

  • Jan 2016 - Mar 2019

  As a Competence Center Manager I am responsible for team of creative experts located in three countries and create all marketing communication material for Marel. Those would be team of graphic designers, multimedia experts, web and content creators as well as exhibition,- and project managers. We work with marketing managers world wide and make sure brand and communication strategies are in line with overall company strategies.

• Development Manager

  • Aug 2013 - Dec 2015

  Marel opened up new demo and training center in Copenhagen, Denmark in November 2013. My role and responsibilities as Development Manager were to finalize setting up the building and making it ready for receiving customers when opened. My main responsibilities were strategy implementation and evaluation, planning and budgeting, managing employees and subcontractors, daily operations including overall look and feel of all interior and exterior design, and marketing communication towards internal target audience. I reported to the COO.In 2014 I took part in a marketing charter in a refocusing project within Marel, Simpler-Smarter-Faster, where group of marketers were selected to look at all processes within marketing with the goal of saving costs. Responsibilities were to lead discussions, making sure tasks were executed and taking care of implementation. I reported to Corporate Director of MarketingIn 2015 I took on leading a branding project within Marel. The project was to evaluate existing brands of Marel, which included research towards internal and external stakeholders, and come up with a proposal of branding architecture and branding strategies on both corporate and product level. Then, based on decision of Executive Team, to be responsible for marketing communication and implementation throughout the company and to all markets of Marel. I reported to the CEO. Show less

• Exhibition Manager

  • Mar 2011 - Jul 2013

  Marel participates in over 40 exhibitions worldwide each year. My responsibilities: strategyimplementation, planning, logistics, negotiations with suppliers, build up / break down and communication to internal employees through the company’s internal channels. Creation and implementation of exhibition design manuals and guidelines. ------------------------Marel is the leading global provider of advanced equipment, systems and services to the fish, meat and poultry industries. Marel has offices and subsidiaries in over 30 countries on six continents, a global network of over 100 agents and distributors, and manufacturing facilities in 16 locations worldwide, we work side-by-side with our customers to extend the boundaries of food processing performance. Show less



ÍMARK

• Marketing Services

• Board Member

  • Oct 2010 - Jun 2013

  IMARK; the Icelandic Marketing association. The Icelandic Marketing Association (IMARK) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing in Iceland. IMARK principal roles are informing, connecting and awarding. IMARK is a NPO with members that are marketers within various companies and different industries, mostly people who work within marketing departments, media, advertising, PR, and so forth. Through relevant information, comprehensive lectures and targeted networking, IMARK assists marketers to continuously improve their skills and knowledge as well as exchange ideas and experience. Every year IMARK selects Marketing Company of the Year and Marketing Person of the Year. This award is desirable within the marketing community and the President of Iceland honors us with his presence. IMARK holds the Icelandic Advertising Award every year as well, an award that is also much sought after. Show less



Birtíngur publishinghouse

• Book and Periodical Publishing
• 1 - 100 Employee

• Direcor of Sales and marketing

  • Sep 2009 - Mar 2011

  My responsibilties were for the Marketing and Sales of three saleschannels of the company. Sales: - Management and operation of advertising sales team of five people. · Management and operation of subscriber sales where as much as thirty sales people could show up per night for selling subscriptions · Management and operations of distribution and pricing to retailers Marketing: -Marketing Manager for all of the magazines: Marketing plans, budgeting and follow up. ----------------------------- Birtíngur is the largest magazine publishing company in Iceland. Birtíngur publishes Nýtt líf, Mannlíf, Vikan, Séð og Heyrt, Gestgjafinn, Hús og híbýli, Júlía and Sagan öll. A vast majority of the material is produced in-house along with increased co-operation with international publishing houses. All the magazines are recognised for their excellent quality and are the most popular and best selling magazines in Iceland. Show less



Glitnir

• Banking
• 100 - 200 Employee

• Brand Manager

  • 2006 - 2008

  Worked in a division of Glitnir called Corporate Development which managed all marketing communication for global markets. Amongst tasks was to create marketing material / platforms that would suit our markets: Denmark, Sweden, Norway, Finland, US, UK, Japan and Canada. As Brand Manager main tasks were to oversee the external communication strategy of the Bank, coordination of marketing material for all markets, be marketing support on markets that were “home markets”: Denmark, Sweden, Norway and Finland and create communication platforms for internal customers. Show less



Ölgerðin Egill Skallagrimsson

• Iceland
• Import & Export
• 1 - 100 Employee

• Brand Manager

  • Mar 2003 - Jan 2006

  Brand Manager for PepsiCo: Responsible for all planning, i.e. sales estimates, marketing plans,strategy planning and marketing communication for the Icelandic market. Also responsible for monthly reporting, both in terms of financing and marketing communication to PepsiCo in Norway. Brand Manager for Frito-Lay snacks (Doritos, Lays and smaller brands). Responsible for strategy planning, sales estimates and marketing plans. Also responsible for monthly reporting, both in terms of financing and marketing communication to Frito-Lay in Netherlands. Brand Manager for foreign beers of the Brewery: Tuborg (locally brewed), Holstein and Budweiser, both imported. Responsible for strategy planning, sales estimates and marketing plans as well as keeping good relationship with suppliers with monthly reporting. ------------------------------- Ölgerðin is both a highly develped and progressive manufacturing company and a determined sales and marketing organisation. We are in partnership with leading global suppliers. All of our suppliershave one thing in common - they are leaders in their fields, or they have the potential to become the best Show less



Iceland Spring

• Iceland
• Food and Beverage Services
• 1 - 100 Employee

• Managing Director

  • 2006 - 2006

  Responsible for coordinating all operations in Iceland, i.e. follow up on orders, communication with suppliers, logistic of supplies, communication with foreign customers, exporting as well as retail sales in Iceland. Iceland Spring rented all support services from the Brewery Egill Skallagrímsson, i.e. financing, shipping logistics etc., and all cooperation was in my hands. Strategic cooperation with owners of the company as well as marketing of the brand Iceland Spring Responsible for coordinating all operations in Iceland, i.e. follow up on orders, communication with suppliers, logistic of supplies, communication with foreign customers, exporting as well as retail sales in Iceland. Iceland Spring rented all support services from the Brewery Egill Skallagrímsson, i.e. financing, shipping logistics etc., and all cooperation was in my hands. Strategic cooperation with owners of the company as well as marketing of the brand Iceland Spring