Experience

TTG Asia Media

• Singapore
• Book and Periodical Publishing
• 1 - 100 Employee

• Event Executive (Buyer & Media Acquisition)

  • Jan 2020 - Present

  Responsible in Buyer & Media acquisition activities and engagement process of the Only Doublebill Event in MICE and Corporate Travel in China and Asia-Pacific: - Acquisition of International MICE, Association and Corporate Buyers through email marketing campaigns, telemarketing and partnerships - Explore and build partnerships with Industry Associations, Media Affiliates and Professional Conference Organisers to extend promotional reach - Develop and implement initiatives to increase buyers' attendance, participation and engagement - Validate buyers' business profile to ensure compatibility with exhibitors' requirements - Customise and utilize events' solutions software for smooth and efficient event management - Pre, actual and post-event engagement with buyers and media to ensure positive event experience - Prepare and compile event reports for marketing and sales efforts - Prepare and compile Media Affiliates’ deliverable/contribution reports - Database research and maintenance for outreach expansion Show less



I-PROMO Pte Ltd (a member of Kingsmen Group)

• Singapore

• Admin Executive / Event Lead (Registration)

  • Feb 2011 - Jun 2015

  Besides fulfilling daily office administrative duties, I am intensively involved in planning, managing and executing event projects in Pre, Actual, Post phases. Particularly in Event Registration, where I have successfully designed and executed for many prestigous events. I play important roles in strategic planning and managing integrated marketing (online & traditional) campaigns (e.g. e-newsletter, social media marketing, media buy, and more) which have contributed to many events’ successes. In addition, I work closely and manage vendors to ensure the quality of work delivered in timely manner. Show less



Greentree Packaging Pte Ltd

• Singapore

• Marketing Executive

  • Nov 2010 - Jan 2011

  Intensively involved in working with directors for marketing, business and client development initiatives which have successfully contributed to the company overall growth strategy and plans. Successful planning and execution of integrated marketing & communications campaigns, and branding marketing campaigns via various communication channels (e.g. social media marketing, print ads, air time, etc). Intensively involved in working with directors for marketing, business and client development initiatives which have successfully contributed to the company overall growth strategy and plans. Successful planning and execution of integrated marketing & communications campaigns, and branding marketing campaigns via various communication channels (e.g. social media marketing, print ads, air time, etc).



Exhibit Media (S) Pte Ltd

• Singapore

• Assistant Admin Executive

  • Aug 2007 - Mar 2010

  Performed daily office administrative duties which successfully maximised the efficiency and effectiveness of office operation. Successful executing and managing company marketing campaign (e.g. E-newsletter, etc). Performed daily office administrative duties which successfully maximised the efficiency and effectiveness of office operation. Successful executing and managing company marketing campaign (e.g. E-newsletter, etc).