Experience

Devoted Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Copywriter

  • Apr 2021 - Present



Blue Cross Blue Shield of Massachusetts

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Content Strategist

  • Apr 2018 - Dec 2020

  - Created clear and concise B2B and B2C collateral to influence healthy actions from members, accounts, and brokers - Developed communications to support nee plan and product launches, annual enrollment goals, and high-level health awareness campaigns - Collaborated with business partners, account managers, and internal creative team to deliver accurate and educational materials within strict project timelines - Adapted updated language and brand guidelines for multiple membership segments to ensure consistent messaging across print and digital platforms Show less



Boston Medical Center HealthNet Plan/Well Sense Health Plan

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• Marketing Specialist

  • Nov 2013 - Aug 2017

  - Enhanced quality and effectiveness of member-facing communications to improve overall member health and medication compliance within specific co-morbities - Edited internal and external marketing and member engagement materials to ensure consistency in branding and reading level - Coordinated with internal subject matter experts and external vendors to ensure timely, accurate, and cost-effective delivery - Enhanced quality and effectiveness of member-facing communications to improve overall member health and medication compliance within specific co-morbities - Edited internal and external marketing and member engagement materials to ensure consistency in branding and reading level - Coordinated with internal subject matter experts and external vendors to ensure timely, accurate, and cost-effective delivery



Hencove

• United States
• Marketing Services
• 1 - 100 Employee

• Senior Account Executive

  • 2017 - 2017



Beacon Partners

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Content Developer

  • Jul 2012 - Oct 2013

  Beacon Partners is one of the largest healthcare management consulting firms in North America, providing clients with the guidance and support to achieve organizational goals such as EHR and full HIS implementation, ACO readiness, ICD-10 strategy, Meaningful Use strategy and implementation, Business Analytics strategy and implementation, Enterprise Information Assurance, and more. Beacon Partners is one of the largest healthcare management consulting firms in North America, providing clients with the guidance and support to achieve organizational goals such as EHR and full HIS implementation, ACO readiness, ICD-10 strategy, Meaningful Use strategy and implementation, Business Analytics strategy and implementation, Enterprise Information Assurance, and more.



Covidien (Medtronic Minimally Invasive Therapies Group)

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Corporate Communications Coordinator

  • Sep 2010 - Aug 2012

  - Coordinated communications for the global-reaching intranet website, as well as efforts surrounding the internal communications between employees - Authored, edited and published news, articles and press announcements distributed to corporate audience - Designed and updated digital signage content for both local and regional corporate communicators - Promoted use and development of internal social media website as collaboration tool - Coordinated communications for the global-reaching intranet website, as well as efforts surrounding the internal communications between employees - Authored, edited and published news, articles and press announcements distributed to corporate audience - Designed and updated digital signage content for both local and regional corporate communicators - Promoted use and development of internal social media website as collaboration tool



University of Massachusetts

• United States
• Higher Education
• 700 & Above Employee

• Undergraduate Assistant

  • Sep 2009 - May 2010

  Worked at the Scientific Reasoning and Research Institute at the University of Massachusetts - Performed edits and improvements to second edition of textbook during pre-published phase - Input research into online database accessed by various University professors and professionals - Transcribed videos and audio recordings of experimental research into text format Worked at the Scientific Reasoning and Research Institute at the University of Massachusetts - Performed edits and improvements to second edition of textbook during pre-published phase - Input research into online database accessed by various University professors and professionals - Transcribed videos and audio recordings of experimental research into text format



The Massachusetts Daily Collegian

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Assistant Editor; Staff Writer

  • Sep 2007 - May 2010

  As Assistant Editor of the Arts and Living section: - Edited and placed student stories in daily newspaper with University campus circulation of approximately 14,000 - Completed section layouts, headlines and photo cut lines - Managed story requests from outside sources and assigned the coverage of upcoming events to student writers As a student staff writer: - Wrote and published articles and weekly calendar of events As Assistant Editor of the Arts and Living section: - Edited and placed student stories in daily newspaper with University campus circulation of approximately 14,000 - Completed section layouts, headlines and photo cut lines - Managed story requests from outside sources and assigned the coverage of upcoming events to student writers As a student staff writer: - Wrote and published articles and weekly calendar of events



University of Haifa

• Israel
• Higher Education
• 700 & Above Employee

• Intern in Communications and Media Relations

  • Jan 2009 - Jun 2009

  - Conducted phone interviews and authored press releases - Managed and updated University website (English version) - Prepared and edited stories for University newsletters - Continued correspondence with foreign press and University affiliates - Attended on-campus events as a staff writer - Conducted phone interviews and authored press releases - Managed and updated University website (English version) - Prepared and edited stories for University newsletters - Continued correspondence with foreign press and University affiliates - Attended on-campus events as a staff writer



Camp Tevya

• Yearbook Editor and Staff Counselor

  • 2005 - 2009

  • Compiled, wrote and edited summer publication (100 pages) • Choreographed and coordinated annual Jewish Arts Festival performance • Full-time Senior Bunk Counselor for girls age 12 – 15 • Assisted in daily programming, clerical work, organization of daily schedules and forms and files • Compiled, wrote and edited summer publication (100 pages) • Choreographed and coordinated annual Jewish Arts Festival performance • Full-time Senior Bunk Counselor for girls age 12 – 15 • Assisted in daily programming, clerical work, organization of daily schedules and forms and files



Boston Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Intern

  • May 2006 - Jun 2006

  - Performed research, fact-checking, writing and inputting information into online database - Performed research, fact-checking, writing and inputting information into online database



MetroWest Daily News

• Newspaper Publishing
• 1 - 100 Employee

• Intern

  • Jan 2005 - May 2005

  - Wrote, edited and published human-interest pieces in the weekend edition - Conducted phone interviews and performed fact-checking tasks - Wrote, edited and published human-interest pieces in the weekend edition - Conducted phone interviews and performed fact-checking tasks