Experience

Crestwood Country Day School
• United States
• Primary and Secondary Education
• 1 - 100 Employee
• Marketing Administrator

  • Mar 2011 - Present


Stroller Strides

• United States
• Wellness and Fitness Services

• Instructor & Senior Marketing/Sales Manager

  • Jun 2009 - Mar 2011

  ~Generated incremental revenue and increased membership through the development of unique exercise classes in several Nassau County Libraries ~Sold online advertising packages for both Stroller Strides and Meetup.com web sites ~Utilized social networking to create demand for Long Beach classes where there was previously none ~Organized and managed advertisers' booths at Stroller Strides' events ~Generated incremental revenue and increased membership through the development of unique exercise classes in several Nassau County Libraries ~Sold online advertising packages for both Stroller Strides and Meetup.com web sites ~Utilized social networking to create demand for Long Beach classes where there was previously none ~Organized and managed advertisers' booths at Stroller Strides' events



Meredith

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Marketing Manager, Better Homes and Gardens Magazine

  • Jan 2006 - Oct 2007

  ~Developed an integrated cross-platform marketing program for Johnson & Johnson’s Cortaid called “Get an Ivy LEAF education” that generated $2.3MM in revenue ~Collaborated with various in-house divisions to create large-scale multi-media programs that included online, in-book, contest, retail, and event components ~Served as project manager for all programs from inception to completion including high-impact in-book units, advertorials, special sections, contests, sweepstakes, and events ~Negotiated pricing with vendors while managing each project's budget ~Attended client sales meetings to present marketing programs ~Supported sales staff by writing added-value and merchandising proposals Show less



Marvel Entertainment

• Entertainment Providers
• 700 & Above Employee

• Marketing Manager, Cover Concepts (In-School Marketing Division)

  • Nov 2003 - Dec 2005

  ~Generated $1MM in revenue resulting from original program ideas ~Developed integrated and targeted program proposals and presentations to meet client objectives that included custom comics, teacher's guides, book covers, and branded premiums ~Created added-value and merchandising programs for advertisers ~Managed execution of each program including contests, sweepstakes, and custom printed pieces ~Collaborated with vendors and freelancers to generate pricing for each program component ~Designed and developed creative materials such as media kits, sell sheets, and general presentations ~Organized and managed trade show booths to drive new school program enrollments ~Supervised marketing department consisting of one coordinator and two interns Show less



Hearst Magazines

• United States
• Media Production
• 700 & Above Employee

• Assistant Marketing Manager, Cover Concepts

  • Apr 2001 - Nov 2003

  ~Developed marketing proposals that creatively advertised clients' products ~Managed client-sponsored contests and sweepstakes ~Collaborated with Seventeen Magazine to create custom published piece for Seventeen's in-school sampling pack ~Organized and managed national sales meetings, events, and trade shows ~Developed marketing proposals that creatively advertised clients' products ~Managed client-sponsored contests and sweepstakes ~Collaborated with Seventeen Magazine to create custom published piece for Seventeen's in-school sampling pack ~Organized and managed national sales meetings, events, and trade shows



Primedia

• Algeria
• Advertising Services
• 1 - 100 Employee

• Marketing Assistant, Tiger Beat, Teen Beat, BOP Magazines

  • Sep 1999 - Apr 2001

  ~Developed merchandising proposals for clients ~Performed marketing research to identify potential attendance at trade shows and new premiums ~Acted as liaison between internal advertising, production and finance departments, as well as outside vendors and clients ~Created and designed quarterly newsletters and other promotional mailings ~Developed merchandising proposals for clients ~Performed marketing research to identify potential attendance at trade shows and new premiums ~Acted as liaison between internal advertising, production and finance departments, as well as outside vendors and clients ~Created and designed quarterly newsletters and other promotional mailings



NCRI List Management

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Account Executive

  • Sep 1998 - Sep 1999

  ~Designed various promotional materials to increase customer awareness including data cards, newsletters, direct mail pieces, and advertisements ~Developed copy and designed graphics for advertising campaign ~Created name and logo for new subsidiary ~Recommended mailing lists to clients in order to reach their target markets ~Designed various promotional materials to increase customer awareness including data cards, newsletters, direct mail pieces, and advertisements ~Developed copy and designed graphics for advertising campaign ~Created name and logo for new subsidiary ~Recommended mailing lists to clients in order to reach their target markets