Experience

The Image Shoppe

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Dec 2022 - Present

• Art Director

  • Sep 2021 - Jan 2023

• Senior Graphic Designer

  • Mar 2021 - Sep 2021


Calvin University
• United States
• Higher Education
• 700 & Above Employee
• Adjunct Professor of Graphic Design

  • Jan 2021 - Present

Grand Valley State University
• United States
• Higher Education
• 700 & Above Employee
• Adjunct Professor of Graphic Design

  • Aug 2020 - Present


Not Design

• Finland
• Design Services

• Collaborator

  • Aug 2011 - Present

  Not Design is a collaborative studio interested in focusing on projects that step outside the boundaries of traditional design. This work looks to explore needs in educational, community, and informational structures and to solve them by thinking about the problem from a different vantage point. Site-specific installation and performance pieces, letterpress projects and workshops, brand and identity design, and educational events. Not Design is a collaborative studio interested in focusing on projects that step outside the boundaries of traditional design. This work looks to explore needs in educational, community, and informational structures and to solve them by thinking about the problem from a different vantage point. Site-specific installation and performance pieces, letterpress projects and workshops, brand and identity design, and educational events.



Design Design

• United States
• Manufacturing
• 1 - 100 Employee

• Creative Director

  • Apr 2018 - Apr 2020

  Provided creative direction for Convivial Brands; including Design Design, Style Life, Ortanique, and Evodis. Developed design concepts, creative briefs, art themes, and color direction. Identified leading design trends and compared them against relevant consumer global marketplace trends. Oversaw all product development from beginning stages through final production and ensured that the product was designed at the highest level and quality.Lead internal creative team; managing productivity, scheduling, training and coaching of the design staff. Worked with outside artists, licensing agencies, and designers to develop unique and relevant work. Developed products for mass-market and luxury goods within the social expression, tabletop, and home fragrance product categories. Lead the creative launch for four companies within the Convivial family by developing the brand, voice, and product lines. Collaborated with key partners providing support and creative guidance across all brand outlets. Show less

• Associate Creative Director

  • May 2015 - Apr 2018

  Assisted the Senior Director of Creative with creative direction on a variety of products within the Design Design brand. Presented artwork and made decisions regarding new product releases and existing line refreshes. Served on the Brand Development Committee helping to build and maintain Design Design’s brand across departments.In-house illustration and design work including surface design, retail packaging, and environmental signage for both the Product Development and Brand Communications Team. Show less

• Graphic Designer

  • Mar 2013 - May 2015

  Responsible for assisting with design of in-house projects from inception to production. Collaborated with the entire creative team to plan, conceptualize, create, analyze, organize and execute assigned projects. Illustration, copywriting, typography, and layout design.Made various formats of supplied artwork production-ready and resolved any artwork issues that arose during production. Meticulous attention to detail and a commitment to producing high-quality design products.



AIGA West Michigan

• United States
• Design Services
• 1 - 100 Employee

• President

  • Jun 2017 - Jan 2020

  Led the West Michigan chapter of AIGA, the professional association for design.-Hosted continuous successful annual West Michigan Design Weeks-Launched chapter's first Mentorship Program-Hosted chapter's first EMERGE Week-Hosted chapter's first all-day conference, Get Your Sh*t Together-Partnered with the WM Graphic Design Archives for a series of events celebrating design history in West Michigan-Hosted community mixer's in three major membership cities in lieu of annual member meeting-Helped to create Weekend for Good, now having helped over 100 local non-profits, a collaboration with Code for Good Show less

• Communications Director

  • May 2016 - May 2017

  Oversaw all external chapter communication with the community & AIGA members. Lead Communications Committee, maintained chapter website, designed and sent emails regarding event information and monthly chapter newsletter, and maintained brand standards across all platforms.

• Secretary

  • Jun 2015 - May 2017

  Served on Executive Board within the Board of Directors. Kept record of all board meeting minutes and agendas, helped plan chapter retreat and submitted annual report. Assisted President, Vice President, and additional directors as needed.



Self-employed

• Real Estate
• 1 - 100 Employee

• Designer

  • Aug 2011 - Mar 2013

  Freelance graphic designer and illustrator specializing in print, branding, identity, and non-profit work. Clients include: Basis Policy Research LLC, Heyday Event Labs, MRL Productions, Ronald McDonald House Charities of Chicagoland and Northwest Indiana, Downriver Rehabilitation Associates, Global Alliance for Africa Freelance graphic designer and illustrator specializing in print, branding, identity, and non-profit work. Clients include: Basis Policy Research LLC, Heyday Event Labs, MRL Productions, Ronald McDonald House Charities of Chicagoland and Northwest Indiana, Downriver Rehabilitation Associates, Global Alliance for Africa

• Graphic Designer

  • Aug 2010 - Oct 2011

  Graphic Designer for the University Promotions Office within the Office of Student Life. Designed a variety of materials for events. Communicated with clients and vendors to create various promotional materials for student groups and departments at Grand Valley. Graphic Designer for the University Promotions Office within the Office of Student Life. Designed a variety of materials for events. Communicated with clients and vendors to create various promotional materials for student groups and departments at Grand Valley.