Experience

Forest Lake Camp

• United States
• Recreational Facilities
• 1 - 100 Employee

• Assistant Director

  • Jun 2023 - Present



Helly Hansen

• Retail Apparel and Fashion
• 700 & Above Employee

• Brand and Customer Marketing Manager - US

  • Sep 2022 - Jun 2023



GEAR AID

• United States
• Manufacturing
• 1 - 100 Employee

• • Aug 2021 - Sep 2022

  -Develop strategy and content schedule for brand story and website content.-Budgeting - create and track annual Marketing Department budget. -Write, plan and execute PR initiatives that drive brand awareness and purpose. Coordinate with news sources and partners for PR announcements.-Copywriting for online content, product descriptions, and product launches.-Manage all B2C marketing platforms including SMS messaging (Attentive) and email newsletters (MailChimp).-Plan, budget, and execute arrangements for tradeshows, events, and travel for all departments. -Create photo and video content. Source and brief model talent and photographers, as well as art direct on site for photo and video shoots. -Maintain and grow Gear Aid’s social media following. Manage written and photo content. -Plan and execute community marketing events. Teach gear repair clinics to retail employees as well as community members. -Work closely with the sales team to create, deliver, and manage high impact support tools.-Manage all aspects of Gear Aid’s Pro Deal program and promotional content. -Camber Outdoors Class of 2021. Show less

• • Nov 2020 - Sep 2022

  -Ideated and managed the partnership program for GEAR AID B2B business. Project managed the development of B2B programs, including design, messaging, and web implementation. -Reported directly to the VP of Marketing and brand President. -Created content and coordinated community marketing efforts to elevate GEAR AID brand and gear repair products. -Managed relationships with B2B brand partners and brand marketing teams. -Developed an annual marketing strategy to grow the business category and brand awareness. Show less



The Adventurepreneur Podcast

• Podcast Producer

  • Jul 2019 - Jul 2020

  Produced bi-weekly podcast episodes. Edited audio, organized content, and developed website for podcast about entrepreneurial and adventurous stories. Produced bi-weekly podcast episodes. Edited audio, organized content, and developed website for podcast about entrepreneurial and adventurous stories.



Arc'teryx Equipment

• Canada
• Design Services
• 700 & Above Employee

• Marketing Lead

  • Jul 2019 - Apr 2020

  Managed social media accounts of 10.5K+ followers. Created content, including photography, short podcasts, and videos. Monitored KPIs with quantitative market research. Coordinated and executed in-store events relating to rock climbing, environmental justice, skiing, and land conservation. Managed and led a retail team of 15 on the sales floor, hitting $2M in yearly revenues in 2019. Facilitated $3K+ in fundraising for local non-profits including The Natural Areas Conservancy (NAC), Billion Oyster Project, Mohonk Preserve, The Access Fund, Protect Our Winters, and Newtown Creek Alliance. Show less



Scripps College Outdoor Wilderness Leaders

• Director of Gear and Repair

  • Sep 2018 - May 2019

  Purchased, repaired, and managed outdoor gear inventory. Managed funds for new climbing club program. Coordinated and hosted outdoor empowerment events for women, trans, femme, and gender non-binary communities. Purchased, repaired, and managed outdoor gear inventory. Managed funds for new climbing club program. Coordinated and hosted outdoor empowerment events for women, trans, femme, and gender non-binary communities.



Scripps College Climbing Club

• • Sep 2018 - May 2019

• • May 2018 - May 2019

  Established the first climbing club at Scripps College, the first women’s college to have an official and registered climbing club in the country.



The Motley Coffeehouse

• United States
• Food & Beverages
• 1 - 100 Employee

• Barista

  • Sep 2018 - May 2019

  Exercise skills in food handling and perform calmly and effectively in a high-volume environment. Consistently prepare an assortment of high quality drinks. Exercise skills in food handling and perform calmly and effectively in a high-volume environment. Consistently prepare an assortment of high quality drinks.



Pomona College Outdoor Education Center

• Claremont, CA

• Outdoor Educator

  • Sep 2017 - May 2019

  Plan and facilitate outdoor educational workshops, events, and multi-day trips for students and faculty at the Claremont Colleges. Coordinated and hosted “Reel Rock” Film Festival 2018 at Pomona College. Plan and facilitate outdoor educational workshops, events, and multi-day trips for students and faculty at the Claremont Colleges. Coordinated and hosted “Reel Rock” Film Festival 2018 at Pomona College.



Ascent Outdoors

• Seattle, Washington

• Sales Associate

  • Jun 2018 - Aug 2018

  Educated customers on backpacking gear, technical apparel, and climbing equipment and created positive in-store experience. Educated customers on backpacking gear, technical apparel, and climbing equipment and created positive in-store experience.



Kaf Adventures

• United States
• Travel Arrangements
• 1 - 100 Employee

• Business Development Intern

  • May 2018 - Aug 2018

  Maintained regularly updated website, Facebook, and Instagram pages. Assisted with administrative tasks such as answering phones, composing marketing newsletters, compiling photos, and preparing guides for trips. Compiled data and provided analysis of company sales and pricing. Maintained regularly updated website, Facebook, and Instagram pages. Assisted with administrative tasks such as answering phones, composing marketing newsletters, compiling photos, and preparing guides for trips. Compiled data and provided analysis of company sales and pricing.



Camp Billings

• • May 2017 - Aug 2017

  Operated and maintained course as well as facilitated groups of 20+ campers aged 8-16 years old.

• • Jun 2015 - Aug 2017

  Coordinated evening program activities and special events for group of 200+ campers and staff. Promoted learning, instruction, personal growth, and teamwork between campers and staff, supervising 10-15 female senior counselors.



Ariana's Restaurant

• Orford, NH

• Server

  • 2015 - 2016