Experience

Delaware Small Business Development Center
• United States
• Business Consulting and Services
• 1 - 100 Employee
• Tech Business Advisor

  • Nov 2022 - Present

MOPO Life
• Vietnam
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee
• Product Marketing Advisor

  • Jul 2021 - Nov 2022


ITW

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Product Line Marketing

  • Sep 2011 - Apr 2013

  Worked with Sales and Customer Service to develop Hobart Food Preparation Service product line strategy to meet market needs. Collaborated with sales, engineering and manufacturing to refine product specifications for major domestic and international commercial customers. Formulated pricing strategy to maintain sales while improving gross profit margin across business segments. Worked with plant operations team to ensure the launch, quality production and timely fulfillment of next generation food preparation equipment. Show less



TXU Energy

• United States
• Utilities
• 500 - 600 Employee

• Product Innovation

  • Feb 2008 - Apr 2011

  Launched energy efficient web-enabled smart thermostat to Texas residential and business customers. Developed iPhone mobile app to help customers monitor, manage and control energy usage and cost. Developed campaign plans and managed channel marketing activities to generate sales and market awareness. Managed cross functional teams consisting of manufacturers, software developers, marketing agencies and service contractors to ensure high product standards and favorable customer experience. Led crisis management and problem solving process to successfully overcome product deficiencies. Created scope of work and performance specification for contractor / vendor performance. Created detailed financial models to evaluate NPV, margin and EBIT potential for all product and services. Received company ‘Star Award’ for exemplary performance. Show less



Market Edge

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Strategy Consulting

  • 2005 - 2008

  Developed strategic marketing and product development plans for B2B clients. Designed and managed global VOC and focus group programs for multinational clients. Worked with client and outside consultants to develop questionnaires, execute interviews and consolidate findings for strategy recommendations. Conducted secondary research and feasibility analysis for product development concepts.Developed Key Account marketing communication platform. Worked with customer stakeholders to understand business objectives and regional issues. Managed content development and distribution. Tracked program for successful return on investment. Show less



Wilmington Trust

• United States
• Financial Services
• 700 & Above Employee

• Product Management

  • 1997 - 2005

  Partnered with key stakeholder to successfully roll out sophisticated investment products and services. Developed and launched an innovative platform to manage development and implementation of new product/service concepts. Conducted feasibility analysis and due diligence on all new products and services. Served as project leader for integration of new business acquisitions. Developed detailed implementation plan and managed cross functional team to ensure timely integration of all operational and business functions. Received ‘Super Achiever Award’ by Senior Management in 2004. Show less