Experience

Uptivo

• Wellness and Fitness Services
• 1 - 100 Employee

• Head of Product

  • Sep 2019 - Present

• Chief Marketing Officer

  • Dec 2015 - Present

  Responsible for Product Management and Marketing at Uptivo.Uptivo designs optimal solutions to help fitness professionals make their clubs more enjoyable and motivational in order to drive club members with fun and competition so they can improve performance, keep their weight under control, and enjoy a healthy and energetic lifestyle.Uptivo's digital fitness platform integrates with mainstream Bluetooth Smart and ANT+ fitness devices and provides accurate and engaging cardio frequency-based effort tracking to monitor both individual and group training sessions in fitness clubs.Real-time training monitoring makes workouts competitive and engaging and boosts members’ motivation while building a collaborative environment. Show less



March Networks

• Canada
• Security and Investigations
• 200 - 300 Employee

• Product Line Manager

  • Mar 2012 - Dec 2015

  Duties:Understand customer/market requirementsSchedule calls and live meetings with end users, integrators and A&EsAnalyze market research and sales trendsWork with regional sales managers and sales engineers on project requirementsResearch specific needs in target verticalsInvestigate competition pros/consSet Product Line Strategy and Plan of Record to secure March Networks as a market leaderDrive alignment of Plan of Record and Plan of Intent within all departmentsCreate, update and communicate 1 to 3 year RoadmapsDocument and validate Business Case with sales and customersManage entire product lifecycleManage the Product Line P&LAnalyze financial data to track revenue, unit sales, GM% and company target forecastsProvide monthly status reports and quarterly reviews to Senior ManagementRecommend strategic and tactical initiatives to achieve company goalsWorks with R&D to deliver products to marketBased upon customer requirements and Business Case justification from sales, document Product Requirements Specifications for R&D and other departments.Ensure that customer requirements and feature requests are clearly communicated to design teamsProvide cost targets to meet market prices and company GM objectivesWork with OEM and ODM partnersCompare project schedule to market research to match Time to Market opportunitiesMarketing and Sales EnablementDeliver sales tools including but not limited to data sheets, price lists, A&E specifications, sales training, product presentations, sell against strategies.Create Market Launch plans with internal/external announcements, company website presence, trade show displays and demonstrations, newsletters inserts, PR support, and industry trade articlesAssist Sales and Channels in responses to strategic or Tier-1 RFPs Show less

• Director, Marketing & Communications

  • Sep 2006 - Feb 2012


imille srl
• Copywriter

  • Oct 2005 - Sep 2006