Experience

Bitcoin Association

• Financial Services
• 1 - 100 Employee

• Marketing Campaign Executive

  • Apr 2021 - Present

  • Designed and implemented comprehensive multi-channel marketing strategies, encompassing email automation, social media, advertising, editorial, PR, and film production, to amplify reach and impact, driving significant business success. • Devised global campaigns that span the launch of educational courses, membership initiatives, hackathons, bounty programs, job board services, as well as the planning, promotion, and execution of events. • Collaborated with external organisations to… Show more • Designed and implemented comprehensive multi-channel marketing strategies, encompassing email automation, social media, advertising, editorial, PR, and film production, to amplify reach and impact, driving significant business success. • Devised global campaigns that span the launch of educational courses, membership initiatives, hackathons, bounty programs, job board services, as well as the planning, promotion, and execution of events. • Collaborated with external organisations to identify sponsorship requirements, establishing clear expectations. Additionally, closely collaborated with the legal and executive committees to finalize and execute contractual agreements and sponsorships. • Managed global event sponsorships, collaborating with renowned conferences such as the London Blockchain Conference, Global Blockchain Convention Dubai, and Unbounded Capital's Annual Investor Summit, fostering business growth and enhancing reputation. • Devised event objectives while providing guidance on messaging, exhibition designs, and effective lead-generation incentives. Oversaw budget management and engaged external suppliers for event collateral. • Developed and executed post-event reports, analyzing key metrics to evaluate event success, ROI, and inform future decision-making. Show less • Designed and implemented comprehensive multi-channel marketing strategies, encompassing email automation, social media, advertising, editorial, PR, and film production, to amplify reach and impact, driving significant business success. • Devised global campaigns that span the launch of educational courses, membership initiatives, hackathons, bounty programs, job board services, as well as the planning, promotion, and execution of events. • Collaborated with external organisations to… Show more • Designed and implemented comprehensive multi-channel marketing strategies, encompassing email automation, social media, advertising, editorial, PR, and film production, to amplify reach and impact, driving significant business success. • Devised global campaigns that span the launch of educational courses, membership initiatives, hackathons, bounty programs, job board services, as well as the planning, promotion, and execution of events. • Collaborated with external organisations to identify sponsorship requirements, establishing clear expectations. Additionally, closely collaborated with the legal and executive committees to finalize and execute contractual agreements and sponsorships. • Managed global event sponsorships, collaborating with renowned conferences such as the London Blockchain Conference, Global Blockchain Convention Dubai, and Unbounded Capital's Annual Investor Summit, fostering business growth and enhancing reputation. • Devised event objectives while providing guidance on messaging, exhibition designs, and effective lead-generation incentives. Oversaw budget management and engaged external suppliers for event collateral. • Developed and executed post-event reports, analyzing key metrics to evaluate event success, ROI, and inform future decision-making. Show less



Partia Socialiste e Shqipërisë / Socialist Party of Albania

• Digital Campaign Coordinator

  • Jan 2021 - Apr 2021

  Key responsibilities: • Worked closely with the MP for the region of Dibër to advise on an effective and efficient approach for the 2021 general elections campaign trail. • Developed, implemented, and managed the social media strategy with close attention to defined goals and important social media KPIs. • Carried out weekly reports to assess the success of social media and marketing activities. • Designed, managed and oversaw social media content while also introducing… Show more Key responsibilities: • Worked closely with the MP for the region of Dibër to advise on an effective and efficient approach for the 2021 general elections campaign trail. • Developed, implemented, and managed the social media strategy with close attention to defined goals and important social media KPIs. • Carried out weekly reports to assess the success of social media and marketing activities. • Designed, managed and oversaw social media content while also introducing innovative approaches to drive further growth and awareness. • Remained up to date with the latest social media best practices and technologies to optimise campaign success. Show less Key responsibilities: • Worked closely with the MP for the region of Dibër to advise on an effective and efficient approach for the 2021 general elections campaign trail. • Developed, implemented, and managed the social media strategy with close attention to defined goals and important social media KPIs. • Carried out weekly reports to assess the success of social media and marketing activities. • Designed, managed and oversaw social media content while also introducing… Show more Key responsibilities: • Worked closely with the MP for the region of Dibër to advise on an effective and efficient approach for the 2021 general elections campaign trail. • Developed, implemented, and managed the social media strategy with close attention to defined goals and important social media KPIs. • Carried out weekly reports to assess the success of social media and marketing activities. • Designed, managed and oversaw social media content while also introducing innovative approaches to drive further growth and awareness. • Remained up to date with the latest social media best practices and technologies to optimise campaign success. Show less



Moore Kingston Smith

• United Kingdom
• Accounting
• 500 - 600 Employee

• Tax & Legal Business Development and Marketing Executive

  • Sep 2019 - Aug 2020

  • Devised and executed multi-channel campaigns leveraging email automation and social media, resulting in heightened brand awareness, lead nurturing, and achieving defined campaign goals. • Developed the annual marketing plan, prioritizing key objectives such as client retention, heightened engagement, increased sales, maximized ROI, and enhanced industry recognition. • Managed event coordination, involving partner firm collaborations, venue selection, event collateral, merchandise… Show more • Devised and executed multi-channel campaigns leveraging email automation and social media, resulting in heightened brand awareness, lead nurturing, and achieving defined campaign goals. • Developed the annual marketing plan, prioritizing key objectives such as client retention, heightened engagement, increased sales, maximized ROI, and enhanced industry recognition. • Managed event coordination, involving partner firm collaborations, venue selection, event collateral, merchandise, catering, and staff. Responsible for pre-event promotion and post-event reporting. • Oversaw the end-to-end process of marketing collateral creation, editing, and maintenance, ensuring strict brand alignment. • Collaborated with cross-functional teams to craft compelling tender proposals, ensuring alignment with client requirements and strategic objectives. Additionally, provided support to partners in refining presentation skills for successful pitch deliveries. Show less • Devised and executed multi-channel campaigns leveraging email automation and social media, resulting in heightened brand awareness, lead nurturing, and achieving defined campaign goals. • Developed the annual marketing plan, prioritizing key objectives such as client retention, heightened engagement, increased sales, maximized ROI, and enhanced industry recognition. • Managed event coordination, involving partner firm collaborations, venue selection, event collateral, merchandise… Show more • Devised and executed multi-channel campaigns leveraging email automation and social media, resulting in heightened brand awareness, lead nurturing, and achieving defined campaign goals. • Developed the annual marketing plan, prioritizing key objectives such as client retention, heightened engagement, increased sales, maximized ROI, and enhanced industry recognition. • Managed event coordination, involving partner firm collaborations, venue selection, event collateral, merchandise, catering, and staff. Responsible for pre-event promotion and post-event reporting. • Oversaw the end-to-end process of marketing collateral creation, editing, and maintenance, ensuring strict brand alignment. • Collaborated with cross-functional teams to craft compelling tender proposals, ensuring alignment with client requirements and strategic objectives. Additionally, provided support to partners in refining presentation skills for successful pitch deliveries. Show less



Cision

• Public Relations and Communications Services
• 700 & Above Employee

• Marketing Business Development Executive

  • Jul 2018 - Apr 2019

  • Exceeded revenue targets by £30k for the 2018/19 fiscal year, while managing an up-to-date CRM system (Salesforce) to track sales pipelines, conversions and deals and produce accurate reports. • Developed and executed effective sales strategies to penetrate new markets, notably the jewellery e-commerce and real estate sector, resulting in a 7% expansion of the company’s customer portfolio. • Collaborated with internal teams, including the marketing and product development team to… Show more • Exceeded revenue targets by £30k for the 2018/19 fiscal year, while managing an up-to-date CRM system (Salesforce) to track sales pipelines, conversions and deals and produce accurate reports. • Developed and executed effective sales strategies to penetrate new markets, notably the jewellery e-commerce and real estate sector, resulting in a 7% expansion of the company’s customer portfolio. • Collaborated with internal teams, including the marketing and product development team to improve service offerings and meet client needs based on industry feedback. • Created and presented compelling sales presentations and marketing collateral, addressing clients pain points and challenges. Establishing deeper connections and yielding greater conversion rates. • Led negotiations surrounding pricing, contracts, and terms with clients, achieving optimal outcomes while fostering mutually beneficial partnerships, all while ensuring diligence and compliance.

• Marketing Data Analyst

  • Nov 2017 - Jul 2018

  • Managed and fostered strong relationships with 13 high-profile client accounts, including prestigious organisations such as the Arcadia Group, Sony, Amazon, and the Foreign and Commonwealth Office, ensuring their data analysis needs were met effectively. • Conducted thorough and in-depth data mining, utilizing the Boolean system to gather process and analyze data for various projects, including high-impact initiatives such as Democracy Week, the Consumer Electronics Show, and the Sony… Show more • Managed and fostered strong relationships with 13 high-profile client accounts, including prestigious organisations such as the Arcadia Group, Sony, Amazon, and the Foreign and Commonwealth Office, ensuring their data analysis needs were met effectively. • Conducted thorough and in-depth data mining, utilizing the Boolean system to gather process and analyze data for various projects, including high-impact initiatives such as Democracy Week, the Consumer Electronics Show, and the Sony World Photography Awards. • Generated and delivered comprehensive media reports, offering in-depth insights and actionable recommendations, which played a pivotal role in shaping strategic decision-making. • Conducted research to identify insights and key trends that impacted client audience traffic, engagement, sentiment, and brand perception driving improvements in PR and marketing strategies.



My Life My Say

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• PR & Communications Officer

  • Dec 2017 - Apr 2018

  Key responsibilities: • Contributed ideas to concept development, strategic planning and business operations. • Developed and managed marketing campaigns, events and budgets. • Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents. • Defined, tracked and reported on campaign effectiveness and adjusted strategies accordingly. • Served as the primary point of contact for incoming media enquiries, including… Show more Key responsibilities: • Contributed ideas to concept development, strategic planning and business operations. • Developed and managed marketing campaigns, events and budgets. • Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents. • Defined, tracked and reported on campaign effectiveness and adjusted strategies accordingly. • Served as the primary point of contact for incoming media enquiries, including meeting requests and interviews with company executives. • Planned and launched innovative, creative and effective campaigns, such as the 'Political cafes', which resulted in the launch of the All-Party Parliamentary Group (APPG) on a Better Brexit for Young People Report in partnership with the London School of Economics. • Devised and implemented external and internal communications strategies for key organisational initiatives such as the launch of the Common Futures Forum (CFF) in cooperation with the Mayor of London Sadiq Khan. Show less Key responsibilities: • Contributed ideas to concept development, strategic planning and business operations. • Developed and managed marketing campaigns, events and budgets. • Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents. • Defined, tracked and reported on campaign effectiveness and adjusted strategies accordingly. • Served as the primary point of contact for incoming media enquiries, including… Show more Key responsibilities: • Contributed ideas to concept development, strategic planning and business operations. • Developed and managed marketing campaigns, events and budgets. • Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents. • Defined, tracked and reported on campaign effectiveness and adjusted strategies accordingly. • Served as the primary point of contact for incoming media enquiries, including meeting requests and interviews with company executives. • Planned and launched innovative, creative and effective campaigns, such as the 'Political cafes', which resulted in the launch of the All-Party Parliamentary Group (APPG) on a Better Brexit for Young People Report in partnership with the London School of Economics. • Devised and implemented external and internal communications strategies for key organisational initiatives such as the launch of the Common Futures Forum (CFF) in cooperation with the Mayor of London Sadiq Khan. Show less



University of Greenwich

• United Kingdom
• Higher Education
• 700 & Above Employee

• Research Assistant

  • May 2017 - Aug 2017

  Key responsibilities: • Collaborated with senior professors to advance research and gain deeper understandings into the political and social landscape following the European refugee crisis. • Prepared and recorded data for reports, presentations, and submission to peer-reviewed journals and academic publications. • Recorded data and maintained source documentation following good documentation practices to be used for potential academic publications. • Planned and executed research… Show more Key responsibilities: • Collaborated with senior professors to advance research and gain deeper understandings into the political and social landscape following the European refugee crisis. • Prepared and recorded data for reports, presentations, and submission to peer-reviewed journals and academic publications. • Recorded data and maintained source documentation following good documentation practices to be used for potential academic publications. • Planned and executed research procedures and tests through a blend of traditional and digital methodologies. • Independently devised and edited data collection forms and questionnaires. • Communicated with national social charities and organisations for data sourcing. Show less Key responsibilities: • Collaborated with senior professors to advance research and gain deeper understandings into the political and social landscape following the European refugee crisis. • Prepared and recorded data for reports, presentations, and submission to peer-reviewed journals and academic publications. • Recorded data and maintained source documentation following good documentation practices to be used for potential academic publications. • Planned and executed research… Show more Key responsibilities: • Collaborated with senior professors to advance research and gain deeper understandings into the political and social landscape following the European refugee crisis. • Prepared and recorded data for reports, presentations, and submission to peer-reviewed journals and academic publications. • Recorded data and maintained source documentation following good documentation practices to be used for potential academic publications. • Planned and executed research procedures and tests through a blend of traditional and digital methodologies. • Independently devised and edited data collection forms and questionnaires. • Communicated with national social charities and organisations for data sourcing. Show less



Mash Staffing

• Australia
• Events Services
• 1 - 100 Employee

• Brand Ambassador

  • Jun 2013 - Dec 2015

  Key responsibilities: • Worked alongside high net worth clients to push their brand message and reputation. • Liaised with members of the public to promote, cultivate leads and push for campaign awareness. • Devised reports that accurately reflected the success of the campaigns to allow for measuring. • Ensured the completion of tasks within set timeframes. Key responsibilities: • Worked alongside high net worth clients to push their brand message and reputation. • Liaised with members of the public to promote, cultivate leads and push for campaign awareness. • Devised reports that accurately reflected the success of the campaigns to allow for measuring. • Ensured the completion of tasks within set timeframes.



International Service UK

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• British Government Human Rights Worker

  • Jun 2015 - Oct 2015

  Key responsibilities: • Designed business and funding proposals, in addition to delivering pitches in the interests of key stakeholders and union members. • Assessed the organisations' specific needs and created fundraising programs to assist in meeting goals. • Liaised with international development organisations such as Oxfam, the World Bank and the OPEC Fund for International Development (OFID) to create initiatives and proposals to stimulate economic growth and sustainability… Show more Key responsibilities: • Designed business and funding proposals, in addition to delivering pitches in the interests of key stakeholders and union members. • Assessed the organisations' specific needs and created fundraising programs to assist in meeting goals. • Liaised with international development organisations such as Oxfam, the World Bank and the OPEC Fund for International Development (OFID) to create initiatives and proposals to stimulate economic growth and sustainability within the agriculture sector. • Organised remote conferences and off-site projects to collect research for government lobbying while remaining within budget perimeters. • Collated and analysed cultural, social and demographic data about the region to guide local program development. Show less Key responsibilities: • Designed business and funding proposals, in addition to delivering pitches in the interests of key stakeholders and union members. • Assessed the organisations' specific needs and created fundraising programs to assist in meeting goals. • Liaised with international development organisations such as Oxfam, the World Bank and the OPEC Fund for International Development (OFID) to create initiatives and proposals to stimulate economic growth and sustainability… Show more Key responsibilities: • Designed business and funding proposals, in addition to delivering pitches in the interests of key stakeholders and union members. • Assessed the organisations' specific needs and created fundraising programs to assist in meeting goals. • Liaised with international development organisations such as Oxfam, the World Bank and the OPEC Fund for International Development (OFID) to create initiatives and proposals to stimulate economic growth and sustainability within the agriculture sector. • Organised remote conferences and off-site projects to collect research for government lobbying while remaining within budget perimeters. • Collated and analysed cultural, social and demographic data about the region to guide local program development. Show less



Citizens Advice

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Gateway Assessor

  • Jan 2015 - Jun 2015

  Key responsibilities: • Designed business and funding proposals, in addition to delivering pitches in the interests of key stakeholders and union members. • Assessed the organisations' specific needs and created fundraising programs to assist in meeting goals. • Liaised with international development organisations such as Oxfam, the World Bank and the OPEC Fund for International Development (OFID) to create initiatives and proposals to stimulate economic growth and sustainability… Show more Key responsibilities: • Designed business and funding proposals, in addition to delivering pitches in the interests of key stakeholders and union members. • Assessed the organisations' specific needs and created fundraising programs to assist in meeting goals. • Liaised with international development organisations such as Oxfam, the World Bank and the OPEC Fund for International Development (OFID) to create initiatives and proposals to stimulate economic growth and sustainability within the agriculture sector. • Organised remote conferences and off-site projects to collect research for government lobbying while remaining within budget perimeters. • Collated and analysed cultural, social and demographic data about the region to guide local program development. Show less Key responsibilities: • Designed business and funding proposals, in addition to delivering pitches in the interests of key stakeholders and union members. • Assessed the organisations' specific needs and created fundraising programs to assist in meeting goals. • Liaised with international development organisations such as Oxfam, the World Bank and the OPEC Fund for International Development (OFID) to create initiatives and proposals to stimulate economic growth and sustainability… Show more Key responsibilities: • Designed business and funding proposals, in addition to delivering pitches in the interests of key stakeholders and union members. • Assessed the organisations' specific needs and created fundraising programs to assist in meeting goals. • Liaised with international development organisations such as Oxfam, the World Bank and the OPEC Fund for International Development (OFID) to create initiatives and proposals to stimulate economic growth and sustainability within the agriculture sector. • Organised remote conferences and off-site projects to collect research for government lobbying while remaining within budget perimeters. • Collated and analysed cultural, social and demographic data about the region to guide local program development. Show less



Apple

• Indonesia
• Software Development
• 1 - 100 Employee

• iOS Specialist

  • Nov 2014 - Jun 2015

  My role demanded swift and calculated problem solving in a rapid moving environment. Remaining calm, patient and productive proved fundamental in this role. Given the nature of this position, a positive attitude and the ability to communication in all scenarios was paramount. In addition, I have become evermore conscious of how valuable being part of a team is due to the part it plays in supporting and allowing others to grow in self-confidence. My role demanded swift and calculated problem solving in a rapid moving environment. Remaining calm, patient and productive proved fundamental in this role. Given the nature of this position, a positive attitude and the ability to communication in all scenarios was paramount. In addition, I have become evermore conscious of how valuable being part of a team is due to the part it plays in supporting and allowing others to grow in self-confidence.