Content Director

• Jul 2022 - Present

— Handled, wrote and published content for the weekly newsletter, titled Marmalade Weekly Digest, which went out to both emails addresses and website. — Liaised with Audience Director to create functional experiments like email subject headlines, data, metrics, and so on. — Created and drafted the Marmalade writing style guide and tone of voice. — Implemented some of the best SEO practices like story headlines, quality images, imputing of keywords, etc. — Worked with founder and other team members to create content for original campaigns like the Beyond Black: Culture in Colour campaign, for Black History Month. — Created stories with a strong focus on the African continent and its people, both home and abroad, across verticals like Fashion, Beauty, Music, Food, Travels, Lifestyle, Arts and Culture. Show less

Freelance Digital Media Manager

• Jun 2020 - Present

- Maximised creative and analytical abilities to devise short and long-term strategies for various brands, markets, and businesses. - Utilized the use of various digital management tools such as MailChimp, Hootsuite, and Buffer to monitor posts and analyze web metrics such as bounce rates, using Google Analytics. - Communicated and conducted high level of research towards competitors of clients, as well as current market and brand trends within the industry. - Successfully generated daily content calendars, which enabled the successful engagement of audience, leading to an increase of about 20% within the first few days. - Invented and optimized the use of brand strategy documents. - Successfully administered cogent and proven track recordes advice to young and emerging brands; both for business and/or personal development. - Organized and maintained a digital dashboard of all accounts. - Harnessed, idealised, and conceptualised original and groundbreaking social media contents, to appeal to audience. Show less

Senior Editor

• May 2020 - Nov 2022

- Generated original contents and designs, including illustrations, which helped project brand's visibility and social media presence by up to 78%. - Demonstrated audience research, as contents were planned to create values according the audience preferences. - Successfully interviewed some major heads in the fashion industry, as they shared their thoughts and insights on certain issues. - Paid close attention to details, as audience analytical research was done using Google Keyword Planner, UberSuggest, and other Keyword Research Tools. - Successfully employed the use of SEO skills to create quality content for magazines, thereby projecting its web presence on various search engines. - Successfully met article and content deadlines, thereby up scaling brand's trust and relationship. - Established the use of keywords for magazine's blog posts and pages, which topped website views and readers/clients by 60%. - Demonstrated the use of SEO and CTA expertise to create lead articles and projects, as well as the effective development of content that connected with audience, led to positive interactions, and the fostering of audience of relationship. Show less

Fashion and Culture Contributor, BusinessDay Weekender

• Mar 2021 - Sep 2022

- Keenly followed trends in Fashion to create relevant articles. - Gave constructive feedbacks that helped project a fine look to Magazines Digital Presence. - Talked with, and interviewed industry professionals who gave insights to the audience. - Talked with, and interviewed young creatives who shared their thoughts and ideas about the industry. - Gave constructive opinion pieces that relates to Fashion and Design, as well and Culture and Lifestyle. - Keenly followed trends in Fashion to create relevant articles. - Gave constructive feedbacks that helped project a fine look to Magazines Digital Presence. - Talked with, and interviewed industry professionals who gave insights to the audience. - Talked with, and interviewed young creatives who shared their thoughts and ideas about the industry. - Gave constructive opinion pieces that relates to Fashion and Design, as well and Culture and Lifestyle.

Team Member

• Jun 2020 - Sep 2022

Freelance Content Writer

• Apr 2020 - Sep 2022

- Created articles about brand products, which aided in massive increase of product an brand awareness. - Demonstrated creative writing ideas on matters concerning socio-political issues, global awareness, even branding. - Successfully made copywritten contents, which assisted in the prompt and brisk selling of products. - Successfully made catchy headlines, which increased brands CTA campaigns. - Created articles about brand products, which aided in massive increase of product an brand awareness. - Demonstrated creative writing ideas on matters concerning socio-political issues, global awareness, even branding. - Successfully made copywritten contents, which assisted in the prompt and brisk selling of products. - Successfully made catchy headlines, which increased brands CTA campaigns.

Virtual Content Writer

• Mar 2020 - Sep 2022

- Crafted quality written content for brand, which further increased brand's visibility and web presence. - Effortlessly wrote and edited over 5 articles per day, successfully meeting deadlines; which fostered better and proper client relationship/trust. - Made lasting research works, to improve the quality of content and invariably that of brand. - Successfully developed non-plagiarized articles for brand, tripling market size and values, as it began to accommodate loads of reviews and recommendations. - Successfully met content deadlines, thereby establishing strong, quality, and valuable relationship and/or trust with employers. Show less

Fashion Designer

• Oct 2018 - Sep 2022

Production Manager

• Nov 2020 - Jan 2021

- The Internship role exposed me to the workings and processes of building a global brand. - Ensured Quality Control and Analysis were carried out on every items before sending them out. - Followed up with brands tailors on orders of clients, ensuring they were made at the convenient time. - Prepared production schedule for tailors, as this facilitated fast and excellent flow of operation. - Made a lot of mistakes, but learned from them, just as much. - Contacted the official delivery company DHL, to ensure items were picked at stipulated time. - Welcomed in clients and pitched a few of the brands pieces to those who were indecisive. - Liased with other brand's employees like Operations Manager, PR and Comms, Tailors Assistant, Design Assistant and Creative Director, to ensure smooth running of the brand. - Followed up on clients and appreciated them for being a part of our journey. - Successfully liased and collaborated with Stylists, Design Assistants and Art Directors, for a successful collection shoot. - Created and Pitched Moodboard idea for the Briidal Collection. Show less

Content Developer

• Sep 2020 - Dec 2020

- Collaborated with other members of the team to create written contents such as Press Releases. This helped built team efforts, and strengthened individual ideas on team management/building. - Ardently met task deadlines, even upon the provision of quality answers to assignments/proffered tasks. - Successfully edited and proofread personal works and that of colleagues, which were accessed and signed off my company heads. - Carried out loads of Research for each given topics, and they were written and well optimized using relevant keywords for the company's Medium Content Management Blog page. Show less

Contributing Writer

• Sep 2020 - Oct 2020

- Successfully wrote over 1000 words on multiple topics, without jeopardising with content values, worth, and structure. - Met deadlines for contents, without tampering with the values of these created contents. - Tracked website metrics and other essentials, using tools like Google Analytics and Google AdSense - Successfully wrote over 1000 words on multiple topics, without jeopardising with content values, worth, and structure. - Met deadlines for contents, without tampering with the values of these created contents. - Tracked website metrics and other essentials, using tools like Google Analytics and Google AdSense

Microsoft Trainee

• Sep 2020 - Sep 2020

- Successfully learnt about the fundamentals of Microsoft Office tools such as Word, Excel, and PowerPoint. - Delved further into practical demonstrations of the workings of these tools. - Learnt about the tricks, hacks, and shortcuts involved in working the these tools. - Great typing skills, excellent communication skills, software codings, and the built as well as general OS of these softwares were some of the lessons learnt. - Successfully learnt how to use Microsoft Word and PowerPoint in the manipulation of pictures and files. - Learnt on the basics of Microsoft Excel, and all its advantages. This included learning to draft tables with it, make intense calculations, and create calendars. Show less

Media Manager

• Aug 2019 - Jun 2020

- Successfully handles negotiations that came in as Direct Message on Social Media platforms, crucially making critical negotiations as at when due.- Communicated with previous clients, which fostered effective client relationship.- Created a client base of consistent followers through massive social media engagement and follow ups, answering all questions of clients, and making periodical updates.- Developed and executed engaging digital contents, generating strong leads.- Led digital campaigns an designed contents that saw social media page increase drastically.- Identified target audience and analyzed their characteristics, behaviors, and media habits; and successfully created content that is engaging and appealing to them.- Successfully created a Social Media Calendar, which enabled effective engagement of clients, and leading to an increase in sales.- Successfully implemented the spearheading of media campaigns, and maintained strong brand presence for services on social media platforms including WhatsApp, Instagram, and Facebook.- Made cold calls, and exhibited Telemarketing skills. Show less

Fashion illustrator

• Aug 2019 - Jun 2020

Owner

• Aug 2019 - Jun 2020

- Planned, developed and executed outstanding social media strategies, boosting growth of social media audience by 60%.- Implemented quality response to phone calls, and produced effective measures to successfully take down orders of clients.- Addressed and communicated effectively with clients concerning any issues in a calm manner, as I understood their requirements and needs.- Developed and implemented effected offline and online marketing campaigns for brand, generating business leads, and driving massive brand awareness.- Successfully spearheaded media campaigns, and maintained strong presence for brand services on all platforms, including WhatsApp, Facebook, and Instagram; generating massive followers on each platform.- Created a consistent base of client followers through massive social media engagements and follow ups, answering all customer questions, and posting periodical updates and specials. Show less

Farm Intern

• Sep 2019 - Dec 2019

Trainee

• Nov 2019 - Nov 2019

Backstage Intern

• Oct 2019 - Oct 2019

Content Marketer

• Mar 2016 - Oct 2018

Trainee

• Apr 2017 - May 2017

Was successfully taught on the effects of sustainability, and how bulk leftover fabrics could be used to create beautiful earrings, bangles, shoes, bags, and other accessories. Was successfully taught on the effects of sustainability, and how bulk leftover fabrics could be used to create beautiful earrings, bangles, shoes, bags, and other accessories.

Entrepreneur

• Nov 2016 - Nov 2016