Elvin Noriega
Director of Experimentation at Pulso- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Spanish Native or bilingual proficiency
-
English Native or bilingual proficiency
Topline Score
Bio
Ray Aguilera
Elvin is an excellent manager. He actively solicits input and went out of his way to share his data analytics knowledge and help me add to my skill set. He is extremely collaborative and good at soliciting and listening to feedback and new ideas. He's also a great problem solver and is very solution oriented. My experience working with Elvin definitely enhanced my experience working at Pulso.
Lisann Ramos
Elvin is extremely proficient in managing facebook, Instagram and TikTok ads. Since joining Pulso he's dipped his toes in every aspect of the organization. Aside from being a wonderful ads associate, he's a skilled experimenter who's conducted countless AB experiments in the 2 years I've worked with him, and enacted the findings from those experiments into our processes. He's excellent at explaining data and ads manager to someone who doesn't have much prior experience in that world. I always valued his opinion on experiments and I knew he was always willing to lend a helping hand in decoding data. He occasionally worked on content projects and was willing to jump into whatever video or written project we needed his help with, and always delivered great content. His skills were unquestionable, and his care and kindness for others on the team is unmatched. We all know we can go to Elvin for support in whatever we may need. Elvin always cared about keeping morale high in the team. I'll forever be grateful for his uplifting and zen attitude in the workplace.
Ray Aguilera
Elvin is an excellent manager. He actively solicits input and went out of his way to share his data analytics knowledge and help me add to my skill set. He is extremely collaborative and good at soliciting and listening to feedback and new ideas. He's also a great problem solver and is very solution oriented. My experience working with Elvin definitely enhanced my experience working at Pulso.
Lisann Ramos
Elvin is extremely proficient in managing facebook, Instagram and TikTok ads. Since joining Pulso he's dipped his toes in every aspect of the organization. Aside from being a wonderful ads associate, he's a skilled experimenter who's conducted countless AB experiments in the 2 years I've worked with him, and enacted the findings from those experiments into our processes. He's excellent at explaining data and ads manager to someone who doesn't have much prior experience in that world. I always valued his opinion on experiments and I knew he was always willing to lend a helping hand in decoding data. He occasionally worked on content projects and was willing to jump into whatever video or written project we needed his help with, and always delivered great content. His skills were unquestionable, and his care and kindness for others on the team is unmatched. We all know we can go to Elvin for support in whatever we may need. Elvin always cared about keeping morale high in the team. I'll forever be grateful for his uplifting and zen attitude in the workplace.
Ray Aguilera
Elvin is an excellent manager. He actively solicits input and went out of his way to share his data analytics knowledge and help me add to my skill set. He is extremely collaborative and good at soliciting and listening to feedback and new ideas. He's also a great problem solver and is very solution oriented. My experience working with Elvin definitely enhanced my experience working at Pulso.
Lisann Ramos
Elvin is extremely proficient in managing facebook, Instagram and TikTok ads. Since joining Pulso he's dipped his toes in every aspect of the organization. Aside from being a wonderful ads associate, he's a skilled experimenter who's conducted countless AB experiments in the 2 years I've worked with him, and enacted the findings from those experiments into our processes. He's excellent at explaining data and ads manager to someone who doesn't have much prior experience in that world. I always valued his opinion on experiments and I knew he was always willing to lend a helping hand in decoding data. He occasionally worked on content projects and was willing to jump into whatever video or written project we needed his help with, and always delivered great content. His skills were unquestionable, and his care and kindness for others on the team is unmatched. We all know we can go to Elvin for support in whatever we may need. Elvin always cared about keeping morale high in the team. I'll forever be grateful for his uplifting and zen attitude in the workplace.
Ray Aguilera
Elvin is an excellent manager. He actively solicits input and went out of his way to share his data analytics knowledge and help me add to my skill set. He is extremely collaborative and good at soliciting and listening to feedback and new ideas. He's also a great problem solver and is very solution oriented. My experience working with Elvin definitely enhanced my experience working at Pulso.
Lisann Ramos
Elvin is extremely proficient in managing facebook, Instagram and TikTok ads. Since joining Pulso he's dipped his toes in every aspect of the organization. Aside from being a wonderful ads associate, he's a skilled experimenter who's conducted countless AB experiments in the 2 years I've worked with him, and enacted the findings from those experiments into our processes. He's excellent at explaining data and ads manager to someone who doesn't have much prior experience in that world. I always valued his opinion on experiments and I knew he was always willing to lend a helping hand in decoding data. He occasionally worked on content projects and was willing to jump into whatever video or written project we needed his help with, and always delivered great content. His skills were unquestionable, and his care and kindness for others on the team is unmatched. We all know we can go to Elvin for support in whatever we may need. Elvin always cared about keeping morale high in the team. I'll forever be grateful for his uplifting and zen attitude in the workplace.
Experience
-
Pulso
-
United States
-
Media Production
-
1 - 100 Employee
-
Director of Experimentation
-
Dec 2022 - Present
Pulso is a nonprofit media start-up that shares news, history and culture stories by Latinos, for Latinos, dedicated to keeping the pulse on nuestra gente. We build deep digital relationships with a growing subscriber base of more than 2 million Hispanic and Latino people across the United States. Through stories that reflect our community’s various experiences and contributions, we work to increase the political power of the projected 32 million Hispanic voters by delivering content -via Facebook Messenger, Instagram, Twitter, The Pulso Podcast, and other digital platforms- and then leveraging those relationships for civic participation, including nonpartisan voter registration, get-out-the-vote, and issue advocacy.
-
-
Lead Experimenter
-
Dec 2021 - Dec 2022
As the Lead Experimenter at Pulso, I design, build, and run experiments using lean startup methodologies across a variety of platforms, new and existing, such as Facebook, Facebook Ads, Messenger, Instagram, YouTube, and Podcasts, as well as new strategies for revenue. I collect and analyze data from these experiments to draw actionable insights for the organization.
-
-
Experimenter
-
Dec 2020 - Jan 2022
As an experimenter at Pulso I design, build, and run experiments using lean startup methodologies across a variety of platforms, new and existing, such as Facebook, Facebook Ads, Messenger, Instagram, YouTube, and Podcasts, as well as new strategies for revenue. I collect and analyze data from these experiments to draw actionable insights for the organization.
-
-
Facebook Ads Associate
-
Dec 2019 - Dec 2020
As the previous Facebook Ads Associate at Pulso, I created and optimized Facebook ads using A/B testing to scale during a multi-million dollar campaign. I built robust audiences for targeting, as well as conversion campaigns that used a pixel.
-
-
-
WOW Auction & Estate Sales
-
Fort Myers, Florida
-
Marketing Manager
-
Apr 2017 - Jul 2019
As the Marketing Manager at WOW Auctions, I executed all marketing strategies for the business which resulted in a improvement in our customer retention rate, an increase in the number of consignors, and an increase in the number of buyers. I created and maintained our website using WordPress, Photoshop, Zapier, and other software which resulted in an increase in traffic to our online auction. I also improved our product listings through research and development to increase in the likelihood of potential buyers and a bidding “war”.
-
-
-
GrantWatch.com
-
United States
-
Non-profit Organizations
-
1 - 100 Employee
-
Marketing Coordinator
-
2019 - 2019
As the Marketing Coordinator at GrantWatch I managed all Facebook and Google Ads, and created content for the company and it's ventures - YouHelp.com, GrantWriterTeam.com, and GrantNews.com. As the Marketing Coordinator at GrantWatch I managed all Facebook and Google Ads, and created content for the company and it's ventures - YouHelp.com, GrantWriterTeam.com, and GrantNews.com.
-
-
-
Uniform Destination
-
Retail Apparel and Fashion
-
1 - 100 Employee
-
Key Holder/SM Content Editor
-
Sep 2015 - Apr 2017
As the key holder and social media content editor, I helped customers find their perfect set of scrubs by suggesting merchandise based on their story and preferences, meanwhile maintaining the store organized and clean by unpacking and sorting shipment, constantly updating displays throughout the store, and being responsible for opening and closing the store. As the key holder and social media content editor, I helped customers find their perfect set of scrubs by suggesting merchandise based on their story and preferences, meanwhile maintaining the store organized and clean by unpacking and sorting shipment, constantly updating displays throughout the store, and being responsible for opening and closing the store.
-
-
-
Yoga Gangsters
-
Wellness and Fitness Services
-
Tour Assistant
-
Jun 2016 - Nov 2016
As the Tour Assistant at Yoga Gangsters (currently The Connection Coalition) I was tasked to schedule service stops with different organizations throughout the country, book hotel stays for the tour leader, and increase our social media engagement by posting about the tour and service stops throughout the 6 months on our various social media platforms. As the Tour Assistant at Yoga Gangsters (currently The Connection Coalition) I was tasked to schedule service stops with different organizations throughout the country, book hotel stays for the tour leader, and increase our social media engagement by posting about the tour and service stops throughout the 6 months on our various social media platforms.
-
-
-
Yoga Gangsters
-
Wellness and Fitness Services
-
Communication & Social Media Intern
-
May 2015 - Aug 2015
As the Communication and Social Media Intern, I led various social media campaigns that brought in thousands in donations and wrote blogs that increased traffic to our website. As the Communication and Social Media Intern, I led various social media campaigns that brought in thousands in donations and wrote blogs that increased traffic to our website.
-
-
Education
-
2014 - 2019
Florida Gulf Coast University
Bachelor of Science - BS, Marketing
Community
