Experience

The Gamifier Group

• United Arab Emirates
• Business Consulting and Services
• 1 - 100 Employee

• Managing Director

  • May 2020 - Present

  Accountable for delivering TGG's vision through the success of its client partnerships. With decades of global retail and gaming development experience, The Gamifier Group (TGG) is known for its distinctive performance engagement systems that merge gamification, behavioral science, and proprietary technology for remarkable business outcomes. This award-winning engagement strategy was initially part of a software development house established in 2016, which focused on innovative computer games and platform solutions. In May 2020, TGG transitioned into a Dubai-based consulting firm, offering comprehensive solutions for business performance, engagement, leadership, and strategy. The company's services center on three core areas of expertise: Retail Excellence, Performance Gamification, and Strategy & Change. Show less

• Founder

  • Dec 2016 - May 2020

  Independent Software Solutions Studio excelling in gamification, building video games alongside a focus on developing VR and PWA mobile applications.



Till Payments

• Australia
• Information Services
• 100 - 200 Employee

• Global Performance Director

  • Feb 2022 - May 2023

  Responsible for defining the strategic direction for Till Payments' performance agenda and ensuring its successful execution. Serving as an integral member of the executive team and a trusted collaborator with the Senior Leadership Team, my primary responsibilities included formulating efficient performance strategies to boost engagement, optimise operations, foster talent growth, and drive commercial outcomes. Responsible for defining the strategic direction for Till Payments' performance agenda and ensuring its successful execution. Serving as an integral member of the executive team and a trusted collaborator with the Senior Leadership Team, my primary responsibilities included formulating efficient performance strategies to boost engagement, optimise operations, foster talent growth, and drive commercial outcomes.



Travelex

• United Kingdom
• Financial Services
• 700 & Above Employee

• Global Retail Director

  • Jun 2019 - May 2020

  Mandated to set the strategic direction for Travelex’s £6bn global retail business and ensure its effective implementation through the network of 1,000+ stores, 1,500+ ATMs and 4,600+ colleagues around the world. Established and championed the global best practices agenda across Travelex as well as design and implementation support of new Target Operating Model to address currency exchange disruption – focusing on customer expectations, employee engagement, omnichannel mix, talent retention, operational excellence and financial risks.*I maintained my previous responsibilities to see through several inflight projects. Show less

• Global Performance & Innovation Director

  • May 2017 - May 2020

  My retail innovation accountability widened to bring together colleagues across 30 countries to transform & drive congruence of a global sales performance culture, brand strategy, global retail store design, colleague and customer engagement strategies, enterprise gamification, learning & recognition programmes, & new internal technology platforms.

• Global Head of Retail Innovation

  • Mar 2016 - May 2017

  Based in London I was responsible for business innovation projects across our global Retail network, which principally involved developing and delivering retail engagement strategies, deploying new technology, driving service & sales excellence through gamification, launching new products and evolving our retail store design.

• Head of Retail, UK

  • Feb 2012 - Jul 2016

  Based in London I was responsible for the performance of Travelex UK, managing a team of more than 3,500 customer-facing and support colleagues, operating our network of 600+ retail foreign exchange stores and ATM's, generating in excess of £2bn in sales. In addition to the UK B2C, I was also responsible for the UK VAT refund business & B2B business that provided domestic and foreign currency services to more than 150 businesses - including luxury retail, F&B, banks, essential retail, airlines, among others. Show less

• Regional Business Development Manager, APAC

  • Jan 2011 - Jan 2012

  Responsible for growing the Travelex businesses in Asia Pacific (6 countries) through growth of the existing business, and identifying opportunities for new business.

• Head of Retail, ANZ

  • Jan 2008 - Dec 2010

  Responsible for the Travelex retail foreign exchange business in Australia and New Zealand, with a team of 700+ staff, a network of 200+ stores and sales in excess of A$1bn.

• Area Manager, Sydney Airports

  • Jun 2006 - Dec 2007

  Responsible for the Travelex retail foreign exchange business at Sydney International & Domestic Airports.



Sanity

• Australia
• Retail
• 100 - 200 Employee

• Area Manager

  • Jan 2005 - May 2006

  Full P&L responsibility for a cluster of retail music stores across Sydney Metropolis. This included managing instore events, hosting several performing artists for in-store appearances.

• Store Manager

  • Feb 2003 - Dec 2004

  Manager of 2 retail music stores. Responsible for customer service excellence, store profitability, & team management.

• Inventory Operations Manager

  • Jun 2001 - Jan 2003

• Retail Sales Assistant

  • Nov 2000 - Jan 2003



Roselands Tennis World

• Adelaide, Australia

• Tennis Coach

  • Jul 1993 - Dec 2003

  Tennis Coach - coaching individuals of all ages and skill levels (+ Supervisor responsibilities of the Roselands Retail business). Tennis Coach - coaching individuals of all ages and skill levels (+ Supervisor responsibilities of the Roselands Retail business).