Experience

Mercer Brazil

• Business Intelligence & Sales Effectiveness Specialist - Latin America

  • Apr 2019 - Present

  Brazil CRM system administrator (Sales Force) for Latin America and responsible for Commercial Analycts in the region, whose focus is to develop, monitor and analyze the main operational performance indicators, highlighting the main trends, and possible issues using data manipulation in order to assist the company, leaders and business lines in the strategic planning and management of commercial activities.

• Senior Business Development & Sales Effectiveness Analyst

  • Apr 2016 - Apr 2019

  Brazil Responsible for Engagement and CRM (Sales Force) administration in Brazil, with actions and training for all employees of local offices, in addition to managing and analyzing the main local sales KPI's such as Pipeline, Sales Forecast, Win Rate and Client segmentation , attending and representing Brazil in national and global meetings and conferences with the leadership.



Shoulder

• Argentina
• Human Resources Services
• 1 - 100 Employee

• CRM Analyst

  • Jan 2016 - Apr 2016

  Brazil Administrator of the local CRM system and responsible for managing the customer loyalty program, monitoring the main indicators and analyzing patterns of customer consumption behavior and sales performance of the stores, aiming at retention and loyalty, through analysis, data manipulation and development of dashboards ensuring more effective decision-making and marketing action.



Marka Fidelização

• Brazil
• Advertising Services
• 1 - 100 Employee

• Marketing and CRM Analyst

  • May 2014 - Aug 2015

  Brazil Responsible for supporting the development, strategic planning and analysis of KPI's of direct marketing campaigns for large Brazilian retail companies, such as Dudalina, Grupo Ervadoce, Equus, Código Girls and Opaque, focusing on the implementation of Loyalty Marketing for customer retention , through the development and monitoring of direct marketing campaigns, data analysis, evaluation of KPI's such as average ticket increase, sales evolution, purchase frequency, analysis of consumption… Show more Responsible for supporting the development, strategic planning and analysis of KPI's of direct marketing campaigns for large Brazilian retail companies, such as Dudalina, Grupo Ervadoce, Equus, Código Girls and Opaque, focusing on the implementation of Loyalty Marketing for customer retention , through the development and monitoring of direct marketing campaigns, data analysis, evaluation of KPI's such as average ticket increase, sales evolution, purchase frequency, analysis of consumption profiles, identification of patterns, development and application of analytical tools such as RFV statistical models, ensuring effective actions aimed at potential customers. Show less



OnChannel

• Italy
• Advertising Services

• Planning Analyst

  • May 2013 - Jan 2014

  Brazil Management of strategic planning and development of marketing campaigns and implementation for IBM resellers, monitoring digital marketing actions such as micro site, email marketing, direct mail, database and Google AdWords, designated and executed by the production team, ensuring with that the actions are completed and the CRM (Sales Force) platform is fed with performance information to IBM.

• Production Assistant

  • Dec 2012 - Apr 2013

  Brazil In charge of developing marketing campaigns for IBM resellers, in order to implement business relationships with customers in the technology sector, through digital marketing tools such as creating micro site and email marketing, focusing on sales effectiveness.



Merck Group

• Germany
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing - Internship

  • Aug 2011 - Dec 2012

  Brazil Support to the Neurology Marketing department with strategic planning, management and monitoring of marketing campaigns, events and promotional material, together with advertising agencies, press relations and publishers, as well as actions that support decision-making in the area.



Sodramar - A piscina dos seus sonhos

• Brazil
• Travel Arrangements
• 100 - 200 Employee

• Commercial - Internship

  • Mar 2010 - May 2011

  Brazil Responsible for managing administrative sales processes for large retail clients, focusing on the implementation of reports that enable the management of product sales and commercial performance, including monitoring visits by sales representatives and contacts with potential clients.



AETMA Consultoria e Corretagem em Seguros

• Commercial Insurance - Internship

  • Apr 2008 - Apr 2009

  Brazil In charge of budgeting, car and home insurance proposals. Initiating contact with potential customers and updating the CRM system.



Mapfre

• Spain
• Insurance
• 700 & Above Employee

• Commercial and Administrative - Internship

  • Apr 2006 - Apr 2008

  Brazil Support to internal and external customer service and assistance, providing information and control of insurance contracts and other administrative processes.