Experience

Unbound
• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee
• PARTNER + ECD

  • Jun 2021 - Present


VMLY&R COMMERCE

• United States
• Advertising Services
• 700 & Above Employee

• Executive Creative Director

  • Dec 2017 - Sep 2021

  Cannes Lions Innovation Jury 2019 Campaign A-list Eurobest Jury President 2019 - Brand experience, Activation and E-Commerce Eurobest Jury President 2019 - Glass Creative Shootout Jury 2020 We are about ideas that create growth. We’re proud our positive momentum has leapt forward as we invested heavily in innovation for growth in four strategic area: enhanced creativity, data, capability and talent. All based on a customer journey and truly finding the moments that matter. In 2018 we launched “The Flagship”, an industry first, a unique retail innovations space packed with 15 future-facing technologies, is helping brands and retailers prototype and test tech that influences purchase decisions. Our Innovation Practice and Amazon Practice have people from the worlds of tech, data and e-commerce help us come up with modern solutions. More brands are turning to Geometry for ideas-based solutions – we landed 15 new clients and expanded our remit with existing iconic brands. Show less



FCB Inferno

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Group Creative Director

  • Jan 2016 - Oct 2017

  I most recently was Group Creative Director at FCB Inferno, where I helped win NPower and led the pitches we won for UEFA and Holland & Barrett and Sensiblu. My latest campaign, which launched in June, was Cannes winning #WePlayStrong for UEFA Girls’ football and has over 200 million views (and counting) was built ‘from the girl up’ not ‘the brand down’. FCB Inferno has grown to become the most naturally integrated 360° agency and was awarded so by Campaign magazine last year. The resulting work we are producing for clients is both effective and award winning; FCB Inferno collected 11 Lions, including a Grand Prix and Glass Lion, at Cannes alone last year. A passion for behaviour change is at the heart of the business. Museum of Brands - 1 of 5 industry representatives Jury President of the IPA Health Awards Featured Speaker at 'Good Girls Eat Dinner' Series Grand Jury member of the LIA TIFF Hall of Fame for IKEA 'Start the car' ad Royal Mail 'Mailman' industry leader 2016/17 campaign Show less



M&C Saatchi

• Germany
• Advertising Services
• 1 - 100 Employee

• Executive Creative Director

  • Jul 2012 - Feb 2015

  My job is to take my experience from above the line, through the line and digital to make sure we do modern, insightful, well-executed ideas for our clients. One of my key strengths is transforming brands, as I have done so on TFL, Peroni, Natwest and Virgin Holidays. I love figuring out a brand purpose and the brand world that can exist where everything is joined up. There is no "lesser" medium for me. I consider the film to be as important as the app which is as important as the brand experience. All customer touchpoints count and need equal integrity of idea and execution. D&AD Integrated and Innovation Jury 2015 Featured Speaker at SohoCreate Festival 2015 Creative Circle Jury 2015 Royal Mail 'Mailman' industry leader 2015 campaign SHOTS magazine feature article Guest Speaker at Eurobest on social+creative 2014 One Show Jury 2014 Campaign Magazine Top 20 Creative Director Cannes Jury 2013 Guest Speaker at The Directory's "Future of Advertising" Guest Speaker V&A Royal Mail MarketReach Launch- 'Are you a Mail Chauvinist?' Guest Speaker Campaign Roundtable Cannes 2012 'Creativity + Content' Campaign Magazine A-List Show less



Profero

• Computer and Network Security
• 1 - 100 Employee

• Executive creative director

  • Aug 2009 - May 2012

  My job is to make sure Profero delivers great ideas that are fresh innovative and well executed. These ideas will have digital at their heart and need to be ideas people can belong to. Key projects included philosophy, development and design of ASOS Marketplace and building M&S digital presence. Elspeth helped Profero recently achieve over 30 awards including Creative Showcase Grand Prix Winner- MINI World Record AdAge top 10 agency to watch in 2012, BIMA 'Agency of the Year' as well as being runner-up in Marketing's 'Digital Agency of the Year'. Show less



zig

• Netherlands
• IT Services and IT Consulting
• 1 - 100 Employee

• Owner

  • May 1999 - Dec 2008

  I started zig with my 2 business partners Lorraine and Andy and built zig from nothing to 135 people with offices in Toronto and Chicago. We were fortunate enough to have fantastic clients such as Unilever, Virgin Mobile, Lavalife, Molson Coors, W Network, IKEA, Holt Renfrew, Pfizer, and Eska Water. The mission at zig was to do "ideas in their most powerful form", long before the idea of media agnosticism was popular. We won agency of the year in 2002 and remained in the top 5 agencies from that point on. Winning at Cannes, The One Show, D&AD, The Clios and many other shows. Zig became Crispin Porter Bogusky Canada in 2010. Show less


Ammirati Puris Lintas
• Advertising Services
• 1 - 100 Employee
• art director + vice president

  • 1998 - 1999

Leo Burnett Advertising
• art director + vice president

  • 1995 - 1998

Roche Macaulay
• art director

  • 1994 - 1995

MacLaren McCann
• Canada
• Advertising Services
• art director

  • 1993 - 1994