Experience

Crispin Porter Bogusky
• United Kingdom
• Market Research
• Business Lead / Director

  • Mar 2023 - Present

GALE
• Software Development
• Client Engagement Lead

  • Mar 2023 - Present


SJR

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Account Director

  • Feb 2021 - Mar 2023

  Clients: DAZN, Tiffany & Co. Foundation, CBRE, BCIU, Tyson Foods, WPP Clients: DAZN, Tiffany & Co. Foundation, CBRE, BCIU, Tyson Foods, WPP



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Manager/Senior Account Supervisor

  • Jun 2015 - Feb 2021

  Accounts, Current and Past: ANGOSTURA bitters, RAGU, Bertolli, American Pistachio Growers, Nonni's Foods, Puerto Rico Tourism Company, FarmToFork Past Sauce, Kenwood Vineyards, Graffigna WinesStrategy and execution lead for public relations campaigns, influencer strategies and experiential programs. Experience leading global public relations teams and managing budgets of 1.6MM+

• Account Manager/Account Supervisor

  • Apr 2019 - Jul 2019

  Dave Robinson Scholarship Recipient Accounts: Westfield, IHG, British Airways

• Senior Account Executive

  • Jun 2015 - May 2016

  Accounts: Puerto Rico Tourism Company, Nonni's Foods, Kenwood Vineyards



Olson

• Spain
• Advertising Services
• 1 - 100 Employee

• Multicultural Engagement | Account Executive

  • Nov 2013 - Jun 2015

  Accounts: MillerCoors, Wrigley, Fashion Outlets of Chicago - Traditional media relations, including writing media strategy, tactics and outreach plan - Write and edit bilingual press releases, pitches, media alerts, blog posts, key messages, and POVs, experience issuing releases on the wire - Build and present program decks highlighting program strategy, tactics and KPI’s - Develop content strategies, direct off-site content production, integrate content into social platforms - Activate influencer programs, draft social posts and website content - Lead press kit/mailer development from ideation to distribution - Work with third-party vendors, media partners, and partner agencies to ensure holistic campaigns and alignment on projects - National event planning and execution - Celebrity and spokesperson media training - Draft scopes of work, timelines, estimates - Manage projects to ensure timeline goals are met - Help implement consumer-facing experiential programs as well as retail activations - Media list building and coverage tracking, compile and present recap decks - Copywrite Hispanic radio and T.V. campaign ads for McDonalds, Alzheimer's Association, and Supercuts - Direct talent reads during broadcast advertising recordings 2014 Agency of the Year & Midsize Agency of the Year | PR Week 2014 Creative Agency of the Year & Specialist Agency of the Year | Holmes Report Show less



Critical Mass

• Advertising Services
• 1 - 100 Employee

• Content Analyst

  • Nov 2012 - Aug 2013

  - Plan for, develop, and integrate content strategies for website redesigns (HP, USAA, Nissan) - Provide content prioritizations and recommendations for wireframes - Work closely with UX architects to integrate a content strategy in digital marketing work - Demonstrate content structure and prioritizations through page tables, content decks, content flows, and Excel documents - Analyze content to develop content hierarchies and editorial calendars - Perform content audits and social audits to help develop social media strategies - Compile decks demonstrating social media best practices and examples Show less



Orkin Pest Control

• Environmental Services
• 1 - 100 Employee

• New Customer Specialist | Sales

  • Feb 2006 - Aug 2013

  - Hard-sold Orkin services - Verbally communicated features and benefits effectively to prospective clients - Performed lead maintenance and expanded customer relationship management skills - Promoted Orkin brand and experience, and strengthened company reputation Accomplishments: - Close rate at 80% for January 2011 - Started over $110,000 in business in June 2010, and became highest seller in July 2010 with over $101,000 - Closed over $1.5MM in business a year on average Show less



Skirt PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Super Intern

  • Jun 2011 - Oct 2011

  Fashion, beauty, lifestyle public relations firm -Wrote successful press releases, media pitches and fact sheets - Helped plan and execute client events & store openings, and provided support on-site - Contacted and secured celebrities at significant client press events - Handled multiple projects from start to finish, including contests, and celebrity & blogger outreach Fashion, beauty, lifestyle public relations firm -Wrote successful press releases, media pitches and fact sheets - Helped plan and execute client events & store openings, and provided support on-site - Contacted and secured celebrities at significant client press events - Handled multiple projects from start to finish, including contests, and celebrity & blogger outreach



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Intern

  • Jan 2010 - Apr 2010

  - Helped generate promotional ideas for Axe and Bush’s Beans, and partake in brainstorm sessions for Quaker - In charge of putting together weekly multicultural newsletter with industry research and updates - Researched potential clients to help develop new business plans, prepared research reports for existing clients - Compiled media lists and prepared mock ups for media placements - Called media outlets to retrieve editorial content - Helped generate promotional ideas for Axe and Bush’s Beans, and partake in brainstorm sessions for Quaker - In charge of putting together weekly multicultural newsletter with industry research and updates - Researched potential clients to help develop new business plans, prepared research reports for existing clients - Compiled media lists and prepared mock ups for media placements - Called media outlets to retrieve editorial content



The San Jose Group

• United States
• Advertising Services
• 1 - 100 Employee

• Account Services Junior Executive

  • Aug 2009 - Nov 2009

  - Researched weekly industry updates for the Illinois Bureau of Tourism (IBOT) and American Family Insurance - Generated creative social media ideas for primary clients - Designed and produced competitor analysis monthly newsletter and presented findings to the team - Developed work orders, purchase orders, estimates, timelines and expense reports on Advantage - Wrote copy and back translations for IBOT website - Researched weekly industry updates for the Illinois Bureau of Tourism (IBOT) and American Family Insurance - Generated creative social media ideas for primary clients - Designed and produced competitor analysis monthly newsletter and presented findings to the team - Developed work orders, purchase orders, estimates, timelines and expense reports on Advantage - Wrote copy and back translations for IBOT website



WGN-TV

• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Creative Services Intern

  • Mar 2009 - May 2009

  - Drafted press releases, on-air promotional copy, promotional pitches, charity letters - Created promotional concepts and assisted in execution - Assisted in Newsroom, clipped news coverage for website - Updated and distributed The CW text alerts weekly - Participated in event planning and provided support on site at the America’s Next Top Model casting call - Drafted press releases, on-air promotional copy, promotional pitches, charity letters - Created promotional concepts and assisted in execution - Assisted in Newsroom, clipped news coverage for website - Updated and distributed The CW text alerts weekly - Participated in event planning and provided support on site at the America’s Next Top Model casting call



Ruder Finn Chicago

• Public Relations Intern

  • May 2008 - Jul 2008

  - Headed research project for client looking to raise brand awareness, interest, and sales - Maintained media lists up to date using Cision - Updated award and speaking databases for various clients - Prepared and delivered press kits and other media materials - Participated in media monitoring on a daily basis - Headed research project for client looking to raise brand awareness, interest, and sales - Maintained media lists up to date using Cision - Updated award and speaking databases for various clients - Prepared and delivered press kits and other media materials - Participated in media monitoring on a daily basis