Experience

Energize

• Advertising Services
• 1 - 100 Employee

• Strategist

  • Jul 2016 - Present

  As a strategist at Energize I develop content, campaign and brand strategies. I am responsible for (desk)research to get insights on the brand, the market and consumers. I organize workshops, develop strategies and briefs, guard the strategy in the creative process and execution and measure impact. Next to that I teach content- and online marketing at NIMA and clients. As a strategist at Energize I develop content, campaign and brand strategies. I am responsible for (desk)research to get insights on the brand, the market and consumers. I organize workshops, develop strategies and briefs, guard the strategy in the creative process and execution and measure impact. Next to that I teach content- and online marketing at NIMA and clients.



Social Embassy

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Strategist

  • Jan 2014 - Jun 2016

  As a strategist at Social Embassy I build social strategies for our clients and keep them up to date with the brand strategy, the marketing plans, the consumer needs and the latest developments in a quickly changing environment. These strategies are both campaign based as well as on always on basis. I also provide the client and its employees with the right knowledge and skills to execute the strategy (e.g. by giving social media training sessions).

• Junior Strateeg

  • Jan 2012 - Jan 2014

  As a junior strategist I was responsible for research and insights. It was my job to conduct (desk) research, define key learnings to be used for the strategy and measure impact of social activities. Next to that I carried out researches on the usage by and impact of social media on consumers, journalists and PR professionals in the Netherlands and worldwide. I was also closely involved in the development of the social insights tool Intelligence (by Social Embassy).



Eetcafe Kop van Jut

• Amsterdam

• Waitress

  • Sep 2008 - Apr 2011



R.S.T.V. Passing Shot

• Spectator Sports
• 1 - 100 Employee

• Web editor

  • Sep 2007 - Sep 2009

  As a member of the website committee I was responsible for the content on the website of R.S.T.V. Passing Shot

• Activity committee

  • Sep 2007 - Sep 2008

  Responsible for organizing several activities, such as tennis tournaments and a members weekend

• Secretary on the board

  • Sep 2006 - Sep 2007

  As secretary I was responsible for the contacts with potential, new and current members, attracting new members, external contacts (such as other tennis associations and the Dutch tennis federation (KNLTB)), the member administration and head of the alumni committee.



Inholland University of Applied Sciences

• Netherlands
• Higher Education
• 700 & Above Employee

• Student recruiter, Incrowd

  • May 2006 - Jun 2008



Telefuture Direct Advertiser mobile content services

• Netherlands
• Marketing Services
• 1 - 100 Employee

• Corporate identity & reputation research - Internship

  • Jan 2008 - Apr 2008

  Responsible for a corporate identity and reputation research, resulting in an advice for the company with a communication and PR report. Responsible for a corporate identity and reputation research, resulting in an advice for the company with a communication and PR report.



Laurens Simonse Groep

• Netherlands
• Human Resources
• 1 - 100 Employee

• Sales employee

  • Feb 2007 - Dec 2007

• Marketing & communication - Internship

  • Sep 2006 - Jan 2007

  Creating and implementing communication messages and promotional campaigns for StudentenHuisvesting.nl (nowadays KamerLink.nl).