Els Borsten

Allround MarCom adviseur | Vaste LICHT professional | Nu werkzaam voor Renewi at LICHT
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Contact Information
us****@****om
(386) 825-5501
Location
NL
Languages
  • English -

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5.0

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LinkedIn User

Els heeft voor de verkoopafdeling van E.ON een online salestool ontworpen en geïmplementeerd voor het MKB-segment waarbij klanten snel en overzichtelijk een totale kostenberekening kunnen ontvangen van hun jaarlijkse energiekosten. De online salestool levert een grote tijdsbesparing op voor de verkoopafdeling, omdat er nu bij het eerste contact direct een aanbod op maat berekend en gepresenteerd kan worden. Dit komt neer op 50% doorlooptijdverkorting. Bovendien kunnen de verkopers 2 keer zoveel offertes per dag versturen. Els blinkt uit in strategisch uitzetten van een gedegen stappenplan, de pragmatische projectaanpak waarbij duidelijk communiceren en deadlines voorop staan. Goed werk dus.

LinkedIn User

Els is a detail-oriented specialist without losing sight of the strategic objective. She easily manages several projects at the same time and always thrives for the best results. Els is a proactive and tireless contributor who would make a great addition to any team by transforming the teams’ awkward silence into a lively setting. I loved working with Els since we are the same type. Besides we've worked together a few years ago, so I knew who would join my team. Throughout her time as interactive marketing specialist at Dorel, Els completed several online projects and never failed to add a creative touch when appropriate. She naturally rises when it comes to conversation management, social media, and online advertising and or when presented with something she is passionate about.

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Experience

    • Netherlands
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Allround MarCom adviseur | Vaste LICHT professional | Nu werkzaam voor Renewi
      • Feb 2022 - Present

    • Owner
      • Jan 2017 - Present

      Colorful webshop with pillows in all shapes and sizes. 'Doing what makes you happy' is the reason why this webshop came to life. Producing and selling them myself...it makes me happy! Colorful webshop with pillows in all shapes and sizes. 'Doing what makes you happy' is the reason why this webshop came to life. Producing and selling them myself...it makes me happy!

    • Netherlands
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Manager 50five Group
      • Jun 2017 - Jan 2022

      I help to build a beautiful and successful brand for climate- and charging solutions. I support and execute performance-based marketing for 5 countries. We work on a flawless customer journey and excellent service. I support Sales by producing content and lead-generation campaigns. I'm a spoc for partners for whom we build value propositions for their business based on the customer journey of 50five. I facilitate the accompanying dual-branded campaigns and journeys. I prefer to work as much as possible from a customer perspective, with respect for internal goals, targets and capacity.

    • Online Marketeer
      • Aug 2014 - Jan 2017

    • Canada
    • Manufacturing
    • 700 & Above Employee
    • Interactive Marketing & Communication Specialist, Maxi-Cosi BeNeScan
      • Feb 2014 - Aug 2014

      Activate the Maxi-Cosi brand in whole BeNeScan by taking care of instore product presentations and instore communications, on- and offline advertising, retail events, product promo-tours and developing collection materials for Retailers. Contentmanagement for Maxi-Cosi website. Daily activity: Facebook activation (content, tools and campaigns) and webcare. Also supporting our retailers with optimising their e-commerce, by improving their webshop and social channels.

    • Marketing Communication Specialist Maxi-Cosi & BébéConfort
      • Apr 2013 - Feb 2014

      Dorel Europe is a world class juvenile products company. Our common goal is to give parents the most advanced products and services. Our well known and very strong brands Maxi-Cosi, Bébé Confort, Quinny, Safety 1st, and Baby Art can be found in no less than 80 countries around the world. We aim to be the market leader in terms of innovation and safety.As a marcom specialist for Maxi-Cosi and Bébé Confort I was responsible for managing several product launches, supporting the Kind+Jugend fair in Cologne, and create a lot of printed and POS materials. Beeing a part of the Competence Center I supported all local markets in Europe with their local marcom issues and help them roll out the introduction campaigns for Maxi-Cosi and Bébé Confort products. In a short time I have managed to show myself as a professional, passionate and hands on team member.

  • \BOVIL
    • Eindhoven Area, Netherlands
    • Senior Account Manager
      • Jun 2011 - Nov 2012

      \BOVIL is a full service advertising agency with extensive expertise in B2C and B2B. We are part of TBWA\WORLDWIDE, one of the world’s largest advertising networks. This gives \BOVIL a unique positioning which we call ‘local-global’. We always work according the 'Fit x Trigger = Flow' concept. As a senior accountmanager I serviced a lot of clients. From B2B clients likes Philips Lighting to B2C clients like Harlequin. My strenght was to really listen to the clients wishes and putting everything in place to manage the deadlines, to stimulate the team and get the best possible outcome. Making it happen!

    • Netherlands
    • Design Services
    • 1 - 100 Employee
    • Senior Accountmanager
      • Jan 2010 - May 2011

      Full service advertising agency with a strong focus on small to midsize companies and focus on online communication. because of the small size of the agency itself I not only managed the projects and client relationships but I also was responsible for new business. I provided clients with strategic advises and managed all my own projects from A to Z. A real hands on mentality was needed. Full service advertising agency with a strong focus on small to midsize companies and focus on online communication. because of the small size of the agency itself I not only managed the projects and client relationships but I also was responsible for new business. I provided clients with strategic advises and managed all my own projects from A to Z. A real hands on mentality was needed.

  • Gleijm & van der Waart
    • Eindhoven Area, Netherlands
    • Account manager
      • Feb 2006 - Jan 2010

      This agency mainly worked on brand positioning and acitivation campaigns. I was responsible for managing projects and provide clients with solid communication advise. When interacting with clients I spotting sales oppertunities and created new or more business. I created my own quoted, wrote recommendations, coordinated the communication projects within the agency and worked with the creative team as well. The types of communication project I worked on during my time at G&vdW: Brand building, Brand activation, Employerbranding, Internal branding, Corporate visual identity, Rebranding and Interactive campaigns.

    • Netherlands
    • Staffing and Recruiting
    • 700 & Above Employee
    • Intermediairy
      • 2005 - 2006

      Intermediairy. Register unemployed people. Hunting for new vacancies within the region by getting into the field or by cold-calling. Eventually make the match en take care of administration. Intermediairy. Register unemployed people. Hunting for new vacancies within the region by getting into the field or by cold-calling. Eventually make the match en take care of administration.

    • Netherlands
    • Telecommunications
    • 700 & Above Employee
    • Customer Care Agent
      • 2003 - 2003

      Handle all incoming calls on land lines. We also sold subscriptions of ISDN and ADSL. The last months I also trained new agents during a 2 week class before they were placed in the customer care service. I liked training new people very much and sharing my knowledge with them. Later on I also coached them on the job, by listening in and providing feedback on their phone calls afterwards. Handle all incoming calls on land lines. We also sold subscriptions of ISDN and ADSL. The last months I also trained new agents during a 2 week class before they were placed in the customer care service. I liked training new people very much and sharing my knowledge with them. Later on I also coached them on the job, by listening in and providing feedback on their phone calls afterwards.

Education

  • Beeckestijn Business School
    Usability, experience en conversie, Online marketing
    2016 - 2016
  • Fontys University of Applied Sciences
    2002, Communicatie
    1998 - 2003
  • Sint Jans Lyceum
    1993 - 1998

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