Ahmed Sattar
Senior Product Manager at Paystack- Claim this Profile
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English Native or bilingual proficiency
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Arabic Professional working proficiency
Topline Score
Bio
🛩 Liem-Khiet T.
Sattar is one of the very few product managers that is very accessible. Indeed, he really leads without authority by bonding with all members he works with. Beyond his product and business skills, he truly focuses on the users. I can recall while other product managers prioritise on revenue due to the investors’ pressure, he was the only one who stands out and cares about users, that was the reason why he is so aligned with my core value, putting user first. And in a mature and highly competed business our company is in, me on engineering side and him on product side, we were looking at the long term viability of the product. No business would thrive if you don’t have a person like Sattar in your team, a person who advocates for the users and the team members. Given a chance, I would not hesitate to work with him again.
Parth Setya
The only attribute of transcend's Sattar's that transcends his excellence and command over Product Management, Usability and Design is his ability to bond and work effectively with people of diverse skillsets. He is the ideal Product Manager for engineers as well as engineering managers, for the work he brings to the table is not only backed by data and goes through rigorous analysis but is also derived from Sattar's own experiences as a constant explorer of up and coming apps and tech products & the feedback he constantly accumulates from everyone on the team. Sattar drove the creation, implementation and maintenance of one of the most profitable and thoroughly built Value Added Services during our time together @ dubizzle!
🛩 Liem-Khiet T.
Sattar is one of the very few product managers that is very accessible. Indeed, he really leads without authority by bonding with all members he works with. Beyond his product and business skills, he truly focuses on the users. I can recall while other product managers prioritise on revenue due to the investors’ pressure, he was the only one who stands out and cares about users, that was the reason why he is so aligned with my core value, putting user first. And in a mature and highly competed business our company is in, me on engineering side and him on product side, we were looking at the long term viability of the product. No business would thrive if you don’t have a person like Sattar in your team, a person who advocates for the users and the team members. Given a chance, I would not hesitate to work with him again.
Parth Setya
The only attribute of transcend's Sattar's that transcends his excellence and command over Product Management, Usability and Design is his ability to bond and work effectively with people of diverse skillsets. He is the ideal Product Manager for engineers as well as engineering managers, for the work he brings to the table is not only backed by data and goes through rigorous analysis but is also derived from Sattar's own experiences as a constant explorer of up and coming apps and tech products & the feedback he constantly accumulates from everyone on the team. Sattar drove the creation, implementation and maintenance of one of the most profitable and thoroughly built Value Added Services during our time together @ dubizzle!
🛩 Liem-Khiet T.
Sattar is one of the very few product managers that is very accessible. Indeed, he really leads without authority by bonding with all members he works with. Beyond his product and business skills, he truly focuses on the users. I can recall while other product managers prioritise on revenue due to the investors’ pressure, he was the only one who stands out and cares about users, that was the reason why he is so aligned with my core value, putting user first. And in a mature and highly competed business our company is in, me on engineering side and him on product side, we were looking at the long term viability of the product. No business would thrive if you don’t have a person like Sattar in your team, a person who advocates for the users and the team members. Given a chance, I would not hesitate to work with him again.
Parth Setya
The only attribute of transcend's Sattar's that transcends his excellence and command over Product Management, Usability and Design is his ability to bond and work effectively with people of diverse skillsets. He is the ideal Product Manager for engineers as well as engineering managers, for the work he brings to the table is not only backed by data and goes through rigorous analysis but is also derived from Sattar's own experiences as a constant explorer of up and coming apps and tech products & the feedback he constantly accumulates from everyone on the team. Sattar drove the creation, implementation and maintenance of one of the most profitable and thoroughly built Value Added Services during our time together @ dubizzle!
🛩 Liem-Khiet T.
Sattar is one of the very few product managers that is very accessible. Indeed, he really leads without authority by bonding with all members he works with. Beyond his product and business skills, he truly focuses on the users. I can recall while other product managers prioritise on revenue due to the investors’ pressure, he was the only one who stands out and cares about users, that was the reason why he is so aligned with my core value, putting user first. And in a mature and highly competed business our company is in, me on engineering side and him on product side, we were looking at the long term viability of the product. No business would thrive if you don’t have a person like Sattar in your team, a person who advocates for the users and the team members. Given a chance, I would not hesitate to work with him again.
Parth Setya
The only attribute of transcend's Sattar's that transcends his excellence and command over Product Management, Usability and Design is his ability to bond and work effectively with people of diverse skillsets. He is the ideal Product Manager for engineers as well as engineering managers, for the work he brings to the table is not only backed by data and goes through rigorous analysis but is also derived from Sattar's own experiences as a constant explorer of up and coming apps and tech products & the feedback he constantly accumulates from everyone on the team. Sattar drove the creation, implementation and maintenance of one of the most profitable and thoroughly built Value Added Services during our time together @ dubizzle!
Credentials
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Certified ScrumMaster® (CSM®)
Scrum AllianceJul, 2018- Sep, 2024
Experience
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Paystack
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United States
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Software Development
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200 - 300 Employee
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Senior Product Manager
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Jun 2022 - Present
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join.com
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Germany
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Software Development
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1 - 100 Employee
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Senior Product Manager
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Feb 2021 - May 2022
- Introduced agile methodologies incl. MVP & iterative releases, A/B testing, & value-first roll-out plans - Leading teams across Berlin (Candidate experience) & Kyiv (Recruiter Application Management experience) - Prioritized insights (collected via Hotjar & ProductBoard) to define problem spaces & product roadmap - Dedicated to creating positive relationships with engineering, UX, & business stakeholders; to generate the best working environment for team members to deliver value while enjoying our work - Part of the team designing Product & UX processes, best practices, & internal quality-of-life guidelines - Delivered projects with proven positive impact on key metrics (“Increasing number of applications” for the Apply module, & “Improving recruiter experience” for the Manage platform) Show less
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unu
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Chile
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Product Manager
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Sep 2019 - Feb 2021
- Dual product role driving Connected Owner App squad, as well as Website/E-commerce squad - Created initial spec and vision for Owner App, based on user research & to enable company vision for owners - Collaborated with Designers on user research to validate features, friction points, & expected value from app - Re-designed app towards more modular design, to make more responsive & enable iterative development - Launched beta app to internal fleet to gather usability insight, validate features, clear issues pre-launch, & to test implemented feedback processes; resulting in a re-defined key value proposition & communication plan - Launched new web e-shop, online test-ride experience, a re-designed scooter product page, & a new B2B lead acquisition experience; resulting in an improved experience (via feedback) & improved overall conversion - Leading role in driving the Product & Commercial units to become more data/value driven; by implementing A/B testing infrastructure, funnel tracking, user/business value analysis, and a problem driven roadmap Show less
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dubizzle
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United Arab Emirates
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Online Audio and Video Media
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200 - 300 Employee
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Product Manager
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Aug 2017 - Sep 2019
- Projects delivered incl. streamlined Log-in & Sign-up (136% increase in successful sign-ups, leading to 10% growth in monthly unique listers), simplified & integrated home moving service (300% improvement in form completion), value added service product to help clients surface more relevant listings (exceeded revenue target by 30%), & foundations for website SEO infrastructure (over 35% growth in market share & clicks) - Led the Scrum team with most contributions towards clearing UX & Tech debt & maintaining lowest number of Zendesk tickets with the fastest resolution times; reflected in 51% increase in CES (Customer Effort Score) - Best performing team; committed vs delivered (av. 90%), Culture Amp score (85%) & at Scrum best practices - Led problem definition/exploration, solution design (eg via Design Sprints) & feature delivery of projects - Collaborated with Tech Leads, UX designers & researchers, Product & Business Analysts, Manual & Automation QA Engineers, external stakeholders, & management to identify & measure user problems & happiness impact - Worked closely with Scrum team of Front End (ReactJS), Back End (Python), iOS & Android engineers, in agile sprints (adhering to all Scrum events), to build > measure > learn with incremental user/business value delivery Show less
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Self-Employed
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Real Estate
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1 - 100 Employee
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Project and Marketing Consultant
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Jul 2016 - Aug 2017
-ING Creatives (Creative Festival) - Led project management of festival, overseeing marketing, operations, content & management teams - Implemented plan with more manageable load distribution & clearer goals for individuals & teams - Provided recommendations for marketing plan, campaigns, employee retention & team cohesiveness Burger28, EME, Grit Fitness & Wasla - Created website for EME (engineering firm) & Grit Fitness (personal trainer) - Provided project management plan & creative/marketing consulting for Burger28 - Provided marketing & sales/sponsorship strategy for Wasla (music festival) Show less
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Lamba, Inc.
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Product Consultant
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Oct 2016 - Jan 2017
Concept Game | Social mobile game of murder-mystery & deception - based on a popular party game. Tribal Rivals | Real-time mobile game in which players collect & build card decks to battle one another. Tribal Mania | Mobile strategy game where players build villages, train armies, & pillage other players. - Conducted qualitative & quantitive market research to identify opportunities & market gaps. - Developed Game Design Document (GDD); including core loop, monetization models, & localization guideline. - Designed & tested MVP prototype for real players; including characters, gameplay, guidelines, & tutorials. - Tested prototype with different markets & demographics; game was very positively received. - Tested different game models (incl. synchronous vs asynchronous) to measure engagement & feasibility. - Supported QA teams in pre- and post-release testing on iOS & Android. Show less
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CEO Event Management LLC
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United Arab Emirates
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Events Services
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1 - 100 Employee
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Strategy Consultant
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Nov 2015 - Jul 2016
- Re-designed a streamlined, mobile optimized & goal focused website geared towards client-as-UX - Researched & implemented software to reduce errors, improve planning & enhance workflows - Re-launched Instagram account & increased followership by 600% & engagement by 400% - Developed solutions addressing team welfare, client relations, growth, marketing & operations - As Interim MD managed day-to-day operations, key decisions, projects & client relations - Oversaw procurement & staffing of up to 200 staff at events including Formula 1 Abu Dhabi, GEMS GESF, Abu Dhabi HSBC Golf Championship & Emirates Airline Dubai Rugby Sevens - Generated business through analyzing competitive market, cold-communication & site-visits - Led regular meetings to address team cohesion, issues, effort appreciation & next steps - Re-designed logo, marketing collateral & key presentations to modernise & simplify - Analyzed accounting history & workflows to reduce errors & create more accurate records (via Xero) Show less
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iSee Entertainment and Events
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United Arab Emirates
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Entertainment Providers
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1 - 100 Employee
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Marketing Director
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Aug 2013 - Oct 2015
- Managed budgets & team of 4 handling digital, advertising, PR, design/video & business development - Main POC with partners including Fox, Ford & Mubadala; leading negotiations & project management - Improved internal workflows through software including Trello, G Suite, pr.co & Toggl - Increased online engagement via improved copy, A/B testing, simple design & community outreach - Worked with CEO & Chairman to assess & refine vision/goals to maintain focus & culture - Rebranded Al Batal, an MMA reality show broadcast on Fox & sponsored by Ford, with creative agency Cheil MENA to create a simpler, more modern & impactful brand - Maintained team development through team/manager assessments, weekly meetings, open-door policy, increased transparency, team building activities & workshops/conferences - Led business development by overseeing creation of well designed pitch decks, leading sales pitches, creative concept brainstorming & training team in sales techniques (eg Sales Source) Show less
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Green Vision Media
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Product and Marketing Manager
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Oct 2011 - Jun 2013
LIVEDEAL | Mobile app to helps users make dining choices by presenting living-disappearing deals. Snoflake | Web tool to helps business owners create well designed, mobile-optimized web apps. - Developed concepts, investor pitch decks, & presented to investors throughout Canada & US. - Designed flowcharts, frameworks, & wireframes in collaboration with developers & designers. - Identified personas & created prioritized user stories, with acceptance criteria, based on scoped features. - Used Pivotal Tracker to triage, estimate effort, & prioritize stories, bugs, & releases. - Led all Scrum events; including Grooming, Stand-up, Review, Retro, & Planning. - Collaborated with design agency Rap. to adapt UI & UX for target personas on mobile; and to localize UI. - Assisted QA team in testing, documenting, & triaging performance & bugs on multiple platforms. - Created brand, collateral, promo/help videos, & product launch plan with design agency. Show less
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Marketing Manager
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Sep 2009 - Oct 2011
- Headed marketing of ADFC; region’s 1st & largest (5,000 pax) MMA event (broadcast on AD Sports) - Managed radio, outdoor, print, digital, activations, PR & on-site campaigns for ADFC events - Managed budgets of up to AED 1,000,000 for marketing of iSee & ADFC - Collaborated with retained agency Memac Ogilvy to create brands & creative campaigns - Hired & trained marketing team of 3 to specialize in PR, social media & VIP/business development - Oversaw social media channels; becoming a top 10 social media event brand of 2011 - Developed PR database, managed release of event press releases & managed VIP/sponsor relations Show less
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Libra
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Iceland
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IT Services and IT Consulting
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1 - 100 Employee
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Instructor
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Jan 2009 - Sep 2009
Teaching childen & adolescents drama, arts & sports using inventive modules Teaching childen & adolescents drama, arts & sports using inventive modules
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Production & Marketing Executive
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Apr 2007 - Dec 2008
- Marketed & produced the web series The Sales Interns - Responsibilities included film editing, camera work, marketing & creative brainstorming - Marketed & produced the web series The Sales Interns - Responsibilities included film editing, camera work, marketing & creative brainstorming
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Human Concern International
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Canada
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1 - 100 Employee
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Campaign & Marketing Manager (Youth Action Committee - Child Development Division)
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Sep 2006 - Sep 2007
- Headed a team which developed successful fund-raising projects/events aimed at aiding third world countries & supporting various causes within Canada - Leading role in creative strategizing & creative copywriting for campaigns - Leading role in a graphic design team responsible for the YAC logo & branding - Headed campaign aimed at increasing recognition of YAC & HCI - Headed a team which developed successful fund-raising projects/events aimed at aiding third world countries & supporting various causes within Canada - Leading role in creative strategizing & creative copywriting for campaigns - Leading role in a graphic design team responsible for the YAC logo & branding - Headed campaign aimed at increasing recognition of YAC & HCI
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The New Crescent
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United Kingdom
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Museums, Historical Sites, and Zoos
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Columnist/Journalist
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Sep 2006 - Sep 2007
- Writing about various events & conventions throughout Canada - Writing about various events & conventions throughout Canada
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ResModTech
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Iraq
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Professional Training and Coaching
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1 - 100 Employee
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Creative Graphics Consultant
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Apr 2004 - Jul 2006
- Generated & maintained company database & designed graduation certificates - Drafted landscaping projects on Adobe Photoshop - Generated & maintained company database & designed graduation certificates - Drafted landscaping projects on Adobe Photoshop
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Education
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2003 - 2009
Carleton University
Bachelor’s Degree, Psychology & Film Studies -
1999 - 2002
International School of Choueifat
High School Diploma
Community
