Elsa MERCIER

E-Commerce Acquisition Consultant at STEERFOX
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Contact Information
us****@****om
(386) 825-5501
Location
France, FR
Languages
  • Anglais Professional working proficiency
  • Italien Professional working proficiency
  • Français Native or bilingual proficiency

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Mélanie Viout

Pendant notre collaboration, j'ai pu constater de première main l'expertise approfondie d'Elsa en matière de référencement payant. Elle maîtrise parfaitement les différentes stratégies de campagnes publicitaires et sait comment optimiser les performances des campagnes pour obtenir les meilleurs résultats. Son analyse précise des données et sa capacité à interpréter les tendances lui permettent de prendre des décisions éclairées et d'obtenir des résultats remarquables. Mais ce qui distingue vraiment Elsa, c'est sa bonne humeur et son esprit d'équipe. Elle est toujours rayonnante et enthousiaste, ce qui crée une ambiance positive au sein de l'équipe. Sa capacité à maintenir une attitude optimiste, même face aux défis les plus difficiles, est vraiment inspirante. Elsa est également une excellente collaboratrice, prête à aider les autres membres de l'équipe et à partager ses connaissances. Son esprit d'équipe et sa capacité à travailler harmonieusement avec les autres font d'elle un élément précieux dans tout projet collaboratif.

Patrick Torrents

Elsa a relevé un vrai challenge en participant au développement commercial et aux réflexions marketing lors de son stage effectué pour Shop'In ma Ville. Un challenge, en effet, la start-up était tout juste créée et les 3 associés fondateurs avaient une disponibilité assez limitée. Elle a su faire preuve d'adaptation et surtout d'autonomie, ce qui a été un point déterminant dans le succès de sa mission. Au plaisir de collaborer de nouveau ensemble !

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Credentials

  • Digital Champions Certification - Maximizing value
    Google
    Aug, 2023
    - Nov, 2024
  • Digital Champions Certification - Driving up value
    Google
    Jun, 2023
    - Nov, 2024
  • CSS Advanced PerformanceMax certificate program
    Google
    Sep, 2022
    - Nov, 2024
  • Content Marketing Certification
    YouLoveWords
    Jun, 2022
    - Nov, 2024
  • Master 2 Marketing digital et consommateur connecté
    Grenoble IAE
    Jun, 2022
    - Nov, 2024
  • Master 1 Marketing, Vente
    Grenoble IAE
    Jul, 2021
    - Nov, 2024
  • Licence Droit, Economie, Gestion
    Grenoble IAE
    Sep, 2020
    - Nov, 2024
  • Diplôme universitaire de technologie - Gestion des Entreprises et des Administrations
    IUT de Valence
    Jun, 2019
    - Nov, 2024
  • TOEIC
    TOEIC® Program
    Mar, 2018
    - Nov, 2024
  • Baccalauréat - Série Economique et Sociale
    Lycée Champollion
    Jun, 2017
    - Nov, 2024
  • Certification pour les annonces Shopping
    Google
    Sep, 2022
    - Nov, 2024
  • Google Ads certification on the Search Network
    Google
    Sep, 2022
    - Nov, 2024

Experience

    • France
    • Advertising Services
    • 1 - 100 Employee
    • E-Commerce Acquisition Consultant
      • Sep 2022 - Present

      Management of a Portfolio of 12 customers (different business areas) - 180k€ / monthly 📣 Advertising account steering: management of acquisition campaigns for the customer portfolio on the main Ads levers (SEA, SMA and Marketplaces - Google Ads, Amazon Ads, Meta Ads, Microsoft Advertising). > Editorial and technical implementation of campaigns > Weekly monitoring and optimization of campaigns to improve performance 👥 Consulting and customer relations: In-depth knowledge of each customer's product offering and catalog, advice and implementation of relevant, tailor-made acquisition strategies. > Analysis of strategic and marketing objectives > SEA strategy proposal in line with objectives and budgets > Strategic analysis of the product catalog and recommendations for action based on product issues: seasonality, product tops and flops, opportunities, etc. 📊 Reporting: Regular performance monitoring, tailored to the needs and challenges of each customer. > Roadmap and editorial and technical recommendations to improve campaign results. 🔔 Acquisition & Marketing monitoring: active listening and training on developments in paid acquisition, data marketing, e-commerce and AI. Regular testing of new developments and constructive feedback as a team Show less

    • France
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Digital Marketing & E-commerce Manager
      • Sep 2021 - Jul 2022

      Manage the deployment and performance of ASFLUID's marketing strategy E-commerce project development and monitoring > Support during the project scoping phase > Website tree structure, strategic reflection on brand image > Management of a market study Manage and optimize webmarketing actions > Development and optimization of the website as part of the company's overall marketing strategy > Create, manage and animate website content and social networks (LinkedIn, Youtube) > Improve website visibility, traffic acquisition and SEO optimization > Monitor actions carried out using webanalytics tools (Google Analytics, Semrush) Develop marketing action plan and optimize customer journey > Define and implement marketing action plan within business environment > Definition and analysis of performance indicators linked to action plans implemented > Participation in customer journey optimization Sales promotion of activities > Manage the visibility of the company, its products and services with customers, prospects and manufacturing partners (writing articles, LinkedIn posts, visits and interviews with customers). > Participate in the organization and management of events > Participate in the management of tools, supports and sales pitches for the sales force. Show less

  • Fondation Université Grenoble Alpes
    • Grenoble, Auvergne-Rhône-Alpes, France
    • Marketing consultant
      • Sep 2021 - Jun 2022

      Project Manager Support in restructuring their new marketing strategy: Development of a communications strategy: target, tone, planning, channels to be used Advice on SEO optimization Support and training in digital tools Project Manager Support in restructuring their new marketing strategy: Development of a communications strategy: target, tone, planning, channels to be used Advice on SEO optimization Support and training in digital tools

    • France
    • Technology, Information and Internet
    • Business developer
      • Apr 2021 - Aug 2021

      Implement the action plan for the various target towns and businesses in France Business development: > Prospecting and customer meetings > Search for partners and sponsors Marketing strategy: > Creation of visual aids (brochures, videos, flyers, stickers) > Community management > Implementation of a sales automation strategy > Optimization of marketplace and tracking tools Implement the action plan for the various target towns and businesses in France Business development: > Prospecting and customer meetings > Search for partners and sponsors Marketing strategy: > Creation of visual aids (brochures, videos, flyers, stickers) > Community management > Implementation of a sales automation strategy > Optimization of marketplace and tracking tools

    • France
    • Banking
    • 700 & Above Employee
    • Production assistant
      • Jun 2020 - Aug 2020

      Insurance law training Customer termination management: Follow-up of cancellation procedures and files Insurance law training Customer termination management: Follow-up of cancellation procedures and files

    • France
    • Banking
    • 700 & Above Employee
    • Production assistant
      • Jul 2019 - Jul 2019

      Insurance law training Customer termination management: Follow-up of cancellation procedures and files Insurance law training Customer termination management: Follow-up of cancellation procedures and files

    • France
    • Real Estate
    • 1 - 100 Employee
    • Assistant
      • Apr 2019 - Jun 2019

      Property visits Agency advertising Promotion of new properties Property visits Agency advertising Promotion of new properties

    • France
    • Research Services
    • 700 & Above Employee
    • Student intern
      • Jan 2018 - Jan 2018

      Human Resources and Budget Group Assistant Human Resources and Budget Group Assistant

Education

  • Grenoble IAE
    Master 2 Digital Marketing and the Connected Consumer, Digital strategy, Design and User eXperience (UX), Webanalytics
    2021 - 2022
  • Grenoble IAE
    Master 1 Marketing & Sales, Services marketing / Market research / Marketing data analysis
    2020 - 2021
  • Graduate School of Management
    Bachelor's degree in economics and management, Marketing, Human Resources Management, Purchasing Management
    2019 - 2020
  • IUT de Valence
    Undergraduate Degree in business and management, Labour Law, Communication, Marketing and Logistics, Accounting
    2017 - 2019

Community

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