Elsa MERCIER
E-Commerce Acquisition Consultant at STEERFOX- Claim this Profile
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Experience
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STEERFOX
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France
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Advertising Services
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1 - 100 Employee
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E-Commerce Acquisition Consultant
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Sep 2022 - Present
Aix-en-Provence, Provence-Alpes-Côte d’Azur, France Management of a Portfolio of 12 customers (different business areas) - 180k€ / monthly 📣 Advertising account steering: management of acquisition campaigns for the customer portfolio on the main Ads levers (SEA, SMA and Marketplaces - Google Ads, Amazon Ads, Meta Ads, Microsoft Advertising). > Editorial and technical implementation of campaigns > Weekly monitoring and optimization of campaigns to improve performance 👥 Consulting and customer relations: In-depth… Show more Management of a Portfolio of 12 customers (different business areas) - 180k€ / monthly 📣 Advertising account steering: management of acquisition campaigns for the customer portfolio on the main Ads levers (SEA, SMA and Marketplaces - Google Ads, Amazon Ads, Meta Ads, Microsoft Advertising). > Editorial and technical implementation of campaigns > Weekly monitoring and optimization of campaigns to improve performance 👥 Consulting and customer relations: In-depth knowledge of each customer's product offering and catalog, advice and implementation of relevant, tailor-made acquisition strategies. > Analysis of strategic and marketing objectives > SEA strategy proposal in line with objectives and budgets > Strategic analysis of the product catalog and recommendations for action based on product issues: seasonality, product tops and flops, opportunities, etc. 📊 Reporting: Regular performance monitoring, tailored to the needs and challenges of each customer. > Roadmap and editorial and technical recommendations to improve campaign results. 🔔 Acquisition & Marketing monitoring: active listening and training on developments in paid acquisition, data marketing, e-commerce and AI. Regular testing of new developments and constructive feedback as a team Show less
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ASFLUID
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France
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Industrial Machinery Manufacturing
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1 - 100 Employee
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Digital Marketing & E-commerce Manager
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Sep 2021 - Jul 2022
Moirans, Auvergne-Rhône-Alpes, France Manage the deployment and performance of ASFLUID's marketing strategy E-commerce project development and monitoring > Support during the project scoping phase > Website tree structure, strategic reflection on brand image > Management of a market study Manage and optimize webmarketing actions > Development and optimization of the website as part of the company's overall marketing strategy > Create, manage and animate website content and social… Show more Manage the deployment and performance of ASFLUID's marketing strategy E-commerce project development and monitoring > Support during the project scoping phase > Website tree structure, strategic reflection on brand image > Management of a market study Manage and optimize webmarketing actions > Development and optimization of the website as part of the company's overall marketing strategy > Create, manage and animate website content and social networks (LinkedIn, Youtube) > Improve website visibility, traffic acquisition and SEO optimization > Monitor actions carried out using webanalytics tools (Google Analytics, Semrush) Develop marketing action plan and optimize customer journey > Define and implement marketing action plan within business environment > Definition and analysis of performance indicators linked to action plans implemented > Participation in customer journey optimization Sales promotion of activities > Manage the visibility of the company, its products and services with customers, prospects and manufacturing partners (writing articles, LinkedIn posts, visits and interviews with customers). > Participate in the organization and management of events > Participate in the management of tools, supports and sales pitches for the sales force. Show less
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Fondation Université Grenoble Alpes
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Higher Education
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Marketing consultant
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Sep 2021 - Jun 2022
Grenoble, Auvergne-Rhône-Alpes, France Project Manager Support in restructuring their new marketing strategy: Development of a communications strategy: target, tone, planning, channels to be used Advice on SEO optimization Support and training in digital tools
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Shop'In ma Ville
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France
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Technology, Information and Internet
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Business developer
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Apr 2021 - Aug 2021
Grenoble, Auvergne-Rhône-Alpes, France Implement the action plan for the various target towns and businesses in France Business development: > Prospecting and customer meetings > Search for partners and sponsors Marketing strategy: > Creation of visual aids (brochures, videos, flyers, stickers) > Community management > Implementation of a sales automation strategy > Optimization of marketplace and tracking tools
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Groupe BPCE
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France
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Banking
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700 & Above Employee
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Production assistant
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Jun 2020 - Aug 2020
Grenoble, Auvergne-Rhône-Alpes, France Insurance law training Customer termination management: Follow-up of cancellation procedures and files
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Production assistant
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Jul 2019 - Jul 2019
Grenoble, Rhône-Alpes, France Insurance law training Customer termination management: Follow-up of cancellation procedures and files
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Audras et Delaunois
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France
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Real Estate
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1 - 100 Employee
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Assistant
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Apr 2019 - Jun 2019
Grenoble, Rhône-Alpes, France Property visits Agency advertising Promotion of new properties
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CEA
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Chile
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Industrial Machinery Manufacturing
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Student intern
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Jan 2018 - Jan 2018
Grenoble, Auvergne-Rhône-Alpes, France Human Resources and Budget Group Assistant
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Education
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Grenoble IAE
Master 2 Digital Marketing and the Connected Consumer, Digital strategy, Design and User eXperience (UX), Webanalytics -
Grenoble IAE
Master 1 Marketing & Sales, Services marketing / Market research / Marketing data analysis -
Graduate School of Management
Bachelor's degree in economics and management, Marketing, Human Resources Management, Purchasing Management -
IUT de Valence
Undergraduate Degree in business and management, Labour Law, Communication, Marketing and Logistics, Accounting