Elsa Heneine
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Bio
Experience
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Pharmamedic
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1 - 100 Employee
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Jul 2010 - Present
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Jul 2010 - Present
Brand Manager : Line of 8 products(Cardio , Endo , neuro and general lines)• Managed a team of 11 medical representatives: Coaching them , Supervising their work , providing them with medical and selling skills trainings , following up the KPIs• Developed annual marketing plan • Elaborated promotional material, Visual Aids.. and presented them to the field force• Followed up marketing and sales activities , controlled the budget , organized events (Round tables , Congresses) and conducted conferences for Doctors in all the areas Show less
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Medical Representative
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Jan 2006 - Mar 2010
Medical representative: Tritace Cardiovascular Line • Promoted Tritace and Corvasal drugs all over Metn area • Organized round tables , conferences and staff meetings • Undertook monthly planning , market reports, and intensive sales trainings Medical representative: Tritace Cardiovascular Line • Promoted Tritace and Corvasal drugs all over Metn area • Organized round tables , conferences and staff meetings • Undertook monthly planning , market reports, and intensive sales trainings
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Sanofi
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France
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Pharmaceutical Manufacturing
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700 & Above Employee
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Internship: Junior Product Manager - Cardiovascular
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Nov 2004 - Dec 2005
• Established interface between the European cardiovascular franchise and the representatives of 20 European countries: Dispatched information to affiliates, provided marketing and sales support, and followed up implementation of marketing actions • Updated the Tritace intranet website • Synthesized clinical studies to aid in country tactical planning • Monitored competitor activity to refine tactical plans • Organized marketing and medical training sessions for Plavix and Clexane in Europe • Organized Symposium and managed Tritace booth at the ESC Show less
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UCB
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Belgium
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Pharmaceutical Manufacturing
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700 & Above Employee
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Internship:Acting Product Manager
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May 2004 - Oct 2004
• Developed marketing plan for anti-epileptic product Keppra • Managed relationship with medical, regulatory, sales, and communication departments • Undertook competitive analysis to refine strategic planning • Created promotional materials to improve sales force productivity and increase physicians awareness of epilepsy • Undertook several field missions to analyze field needs and product perception within physicians • Developed marketing plan for anti-epileptic product Keppra • Managed relationship with medical, regulatory, sales, and communication departments • Undertook competitive analysis to refine strategic planning • Created promotional materials to improve sales force productivity and increase physicians awareness of epilepsy • Undertook several field missions to analyze field needs and product perception within physicians
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Sanofi
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France
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Pharmaceutical Manufacturing
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700 & Above Employee
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Internship:Assistant Marketing Manager, Africa and Middle East Region
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Jun 2003 - Sep 2003
• Undertook market studies for the Africa and Middle East Region • Analyzed trends, forecasted sales, and developed marketing action plans • Consolidated and presented business plans across the region • Undertook market studies for the Africa and Middle East Region • Analyzed trends, forecasted sales, and developed marketing action plans • Consolidated and presented business plans across the region
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Education
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Notre Dame De Jamhour
bachelor, shool