Elsa (Chun-Yi) Wu
Digital Marketing Strategist at Tomofun | Furbo Dog Camera- Claim this Profile
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English Professional working proficiency
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German Full professional proficiency
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Polish Elementary proficiency
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Chinese Native or bilingual proficiency
Topline Score
Bio
Shu Man Chim
Elsa and I worked together at EcomPlus and it was great to have her on our team as our clients were surging. She is a fast learner and adapted quickly to our fast-paced environment. She built relationships with clients and provided in depth reports within a short timeframe. She has a solution-oriented mindset and exceptional problem solving skills as a digital advertiser. In the future, no matter what roles Elsa take, I believe her capabilities of data acumen, creative ideas, and cross-team cooperation will help achieve success for anyone lucky enough to work with her.
Yen-ting Lin
Elsa is a highly skilled digital marketer, and has contributed significantly to the success of our e-Commerce department. As an Amazon account manager who managed five marketplaces, she effortlessly scheduled the inventory, juggled reporting and handled any situation calmly. She is a very motivated person, regularly exhibits a sincere desire to grow and improve, and her willingness to tackle new new projects and contribute to the team. If you’re considering working with Elsa as an employee or colleague, I would recommend her highly!
Shu Man Chim
Elsa and I worked together at EcomPlus and it was great to have her on our team as our clients were surging. She is a fast learner and adapted quickly to our fast-paced environment. She built relationships with clients and provided in depth reports within a short timeframe. She has a solution-oriented mindset and exceptional problem solving skills as a digital advertiser. In the future, no matter what roles Elsa take, I believe her capabilities of data acumen, creative ideas, and cross-team cooperation will help achieve success for anyone lucky enough to work with her.
Yen-ting Lin
Elsa is a highly skilled digital marketer, and has contributed significantly to the success of our e-Commerce department. As an Amazon account manager who managed five marketplaces, she effortlessly scheduled the inventory, juggled reporting and handled any situation calmly. She is a very motivated person, regularly exhibits a sincere desire to grow and improve, and her willingness to tackle new new projects and contribute to the team. If you’re considering working with Elsa as an employee or colleague, I would recommend her highly!
Shu Man Chim
Elsa and I worked together at EcomPlus and it was great to have her on our team as our clients were surging. She is a fast learner and adapted quickly to our fast-paced environment. She built relationships with clients and provided in depth reports within a short timeframe. She has a solution-oriented mindset and exceptional problem solving skills as a digital advertiser. In the future, no matter what roles Elsa take, I believe her capabilities of data acumen, creative ideas, and cross-team cooperation will help achieve success for anyone lucky enough to work with her.
Yen-ting Lin
Elsa is a highly skilled digital marketer, and has contributed significantly to the success of our e-Commerce department. As an Amazon account manager who managed five marketplaces, she effortlessly scheduled the inventory, juggled reporting and handled any situation calmly. She is a very motivated person, regularly exhibits a sincere desire to grow and improve, and her willingness to tackle new new projects and contribute to the team. If you’re considering working with Elsa as an employee or colleague, I would recommend her highly!
Shu Man Chim
Elsa and I worked together at EcomPlus and it was great to have her on our team as our clients were surging. She is a fast learner and adapted quickly to our fast-paced environment. She built relationships with clients and provided in depth reports within a short timeframe. She has a solution-oriented mindset and exceptional problem solving skills as a digital advertiser. In the future, no matter what roles Elsa take, I believe her capabilities of data acumen, creative ideas, and cross-team cooperation will help achieve success for anyone lucky enough to work with her.
Yen-ting Lin
Elsa is a highly skilled digital marketer, and has contributed significantly to the success of our e-Commerce department. As an Amazon account manager who managed five marketplaces, she effortlessly scheduled the inventory, juggled reporting and handled any situation calmly. She is a very motivated person, regularly exhibits a sincere desire to grow and improve, and her willingness to tackle new new projects and contribute to the team. If you’re considering working with Elsa as an employee or colleague, I would recommend her highly!
Credentials
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Amazon DSP Campaigns Certification
AmazonOct, 2022- Sep, 2024 -
Creative Planning for Formats and Placements
MetaOct, 2022- Sep, 2024 -
Make the Most of Marketing Insights
MetaOct, 2022- Sep, 2024 -
Measurement Foundations
MetaOct, 2022- Sep, 2024 -
Measuring Creative Effectiveness
MetaOct, 2022- Sep, 2024 -
Promote Your Business From Your Facebook Page
MetaOct, 2022- Sep, 2024 -
The Role of Creative in the Ad Auction
MetaOct, 2022- Sep, 2024 -
Email Marketing
HubSpot AcademySep, 2022- Sep, 2024 -
Google Ads Essential Training
LinkedInSep, 2022- Sep, 2024 -
Introduction to Attribution and Mix Modeling
LinkedInSep, 2022- Sep, 2024 -
Marketing Attribution and Mix Modeling
LinkedInSep, 2022- Sep, 2024 -
Advanced Branding
LinkedInAug, 2022- Sep, 2024 -
Advertising on Facebook
LinkedInAug, 2022- Sep, 2024 -
Communication Foundations
LinkedInAug, 2022- Sep, 2024 -
Data-Driven Decision-Making for Business Professionals
LinkedInAug, 2022- Sep, 2024 -
Ecommerce Fundamentals
LinkedInAug, 2022- Sep, 2024 -
Google Analytics 4 (GA4) Essential Training (2021)
LinkedInAug, 2022- Sep, 2024 -
Learning Google Tag Manager
LinkedInAug, 2022- Sep, 2024 -
Offline Marketing Foundations
LinkedInAug, 2022- Sep, 2024 -
Google Ads Apps Certification
Google Digital Academy (Skillshop)Jul, 2022- Sep, 2024 -
Hubspot SEO Certification
HubSpot AcademyJul, 2022- Sep, 2024 -
Fundamentals of digital marketing
Google Digital GarageMay, 2022- Sep, 2024 -
Google Ads - Measurement Certification
Google Digital Academy (Skillshop)May, 2022- Sep, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)May, 2022- Sep, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Feb, 2022- Sep, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Jan, 2022- Sep, 2024 -
Amazon Advertising Foundations Certification
AmazonOct, 2021- Sep, 2024 -
Amazon Advertising Campaign Planning Certification
AmazonSep, 2021- Sep, 2024 -
Amazon retail for advertisers Certification
AmazonSep, 2021- Sep, 2024 -
Advanced Google Analytics
Google Digital Academy (Skillshop)Jul, 2021- Sep, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Jul, 2021- Sep, 2024 -
Sponsored ADs Foundations Certificate
AmazonFeb, 2021- Sep, 2024 -
Inbound Marketing
HubSpot AcademyJul, 2021- Sep, 2024 -
Digital Advertising
HubSpot AcademyJul, 2021- Sep, 2024 -
German Language B2
Lingoda GmbHSep, 2019- Sep, 2024
Experience
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Digital Marketing Strategist
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Oct 2022 - Present
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Self-employed
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Real Estate
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1 - 100 Employee
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Amazon PPC Expert
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Jun 2019 - Present
As a Amazon PPC expert, I help Amazon retailers to increase their revenue by implementing, optimising and monitoring their advertising campaigns. As a Amazon PPC expert, I help Amazon retailers to increase their revenue by implementing, optimising and monitoring their advertising campaigns.
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EcomPlus
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Taiwan
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Information Services
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1 - 100 Employee
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Digital Advertising Analyst
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Aug 2021 - Apr 2022
• Optimised search and display ads with A/B testing which increased CVR 2.7%, ROI 253.42% and reduced ACOS 600% leading to 13.4x revenue growth QoQ. • Implemented automation rules with PPC control which decrease CPC by $1.78 and reduced ACOS 50% leading to 2x orders growth QoQ. • Optimised bidding strategies inline with client’s marketing goals which increased page views 28% and CTR 0.17% leading to 1.4x revenue growth in 2 months. • Coordinated across clients’ accounts with account managers and designers to apply optimisations to campaigns as they change over time. • Provided keywords research and market analysis reports, received highly positive client feedback on my communication and cited as a reason for account renewal. Show less
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AVerMedia Technologies Inc.
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United States
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Computer Hardware Manufacturing
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100 - 200 Employee
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Amazon Account Manager
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Aug 2020 - Jul 2021
• Managed five Amazon European marketplaces: UK, Germany, France, Spain, and Italy. • Worked on advertising campaigns that generated over 50 thousand euros (annual growth rate: 101.3%) in sales. • Used HTML to create custom Amazon store pages and product listings. • Planned graphics and copy for Amazon products using the USPs to tell their story. • Optimized inventory spreadsheet for stock monitoring by adding expected sales quantity. • Managed five Amazon European marketplaces: UK, Germany, France, Spain, and Italy. • Worked on advertising campaigns that generated over 50 thousand euros (annual growth rate: 101.3%) in sales. • Used HTML to create custom Amazon store pages and product listings. • Planned graphics and copy for Amazon products using the USPs to tell their story. • Optimized inventory spreadsheet for stock monitoring by adding expected sales quantity.
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TÜV Rheinland Greater China
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China
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Public Safety
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400 - 500 Employee
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Mobility Technical Support
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Aug 2019 - Jul 2020
• Optimized administrative efficiency by creating templates for testing reports to shorten execution time. • Handled the process of SAP (quotation, order and subcontract invoice included) and PMD. • Coordinated with local sales and Engineers. • Optimized administrative efficiency by creating templates for testing reports to shorten execution time. • Handled the process of SAP (quotation, order and subcontract invoice included) and PMD. • Coordinated with local sales and Engineers.
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Foresight International Education Center
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Taiwan
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Education Administration Programs
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1 - 100 Employee
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Assistant English Teacher Intern
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Jul 2019 - Aug 2019
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淡江大學(Tamkang University)
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Taiwan
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Higher Education
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1 - 100 Employee
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Library Assistant (European languages team)
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May 2018 - Jun 2019
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Education
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2015 - 2019
Tamkang University
Bachelor's degree, German Language and Literature -
2018 - 2018
Uniwersytet Śląski w Katowicach
Polish Language Summer School, A(98%)
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