Experience

Center for Railroad Photography & Art

• United States
• Photography
• 1 - 100 Employee

• Acquisitions & Marketing Coordinator

  • Feb 2022 - Present

  I split my time between two roles: working with collection donors to ensure the smooth transfer of their materials into the Center’s Railroad Heritage Visual Archive; and promoting the Center’s collections, magazine, books, and exhibitions to rail photography fans, the arts community, and the public. Contact me at elrond(a)railphoto-art.org. Visit www.railphoto-art.org to learn more! I split my time between two roles: working with collection donors to ensure the smooth transfer of their materials into the Center’s Railroad Heritage Visual Archive; and promoting the Center’s collections, magazine, books, and exhibitions to rail photography fans, the arts community, and the public. Contact me at elrond(a)railphoto-art.org. Visit www.railphoto-art.org to learn more!



Elrond Lawrence Media

• Writing, communications, photography

  • May 2002 - Present

  Author of the book Route 66 Railway and history books for Kaiser Permanente Riverside and Washington Permanente Medical Group. I create feature stories, photography, web copy, press releases and manage media relations. Clients include Trains & Railfan magazines; past clients=SafeHouseWeb, National Railway Historical Society, the Devon Group & more. Older samples at www.66rails.com I also create stories and photography for magazines, calendars and ads. Recent articles include: - "Bridging Two Eras" BNSF Railway photo essay for Trains Magazine, February 2022 issue - "Harvey Reborn" major feature on historic La Posada and Castaneda hotels in Fall 2021 NRHS Bulletin magazine - "Art of Place: The Los Angeles River" photo essay for Railroad Heritage, Summer 2021 - "Winterail: The Original Social Media for Railfans" (Railroad Heritage, Winter 2016) - "Pretty Cool Cars: San Francisco's F-line" (April '14 Trains) - "Railroading Below Sea Level" (March '13 Trains) - "Daybreak at Alray: Removing Santa Fe's Cajon Pass Tunnels" (NRHS Bulletin, Fall '12). A second edition of my coffee-table book "Route 66 Railway" is now available, exploring the historic bond between U.S. 66 and the Santa Fe Railway. (www.larhf.org) Show less



The Episcopal Diocese of El Camino Real

• United States
• Religious Institutions
• 1 - 100 Employee

• Communications Director

  • Jan 2014 - Jan 2022

  Managed communications for a diocese that supports 40+ Episcopal congregations from Silicon Valley to San Luis Obispo County. Managed two website redesigns (www.realepiscopal.org), edited weekly e-newsletter & social media, edited biannual magazine, wrote and photographed for stories & developed messaging for a great bishop. Managed communications for a diocese that supports 40+ Episcopal congregations from Silicon Valley to San Luis Obispo County. Managed two website redesigns (www.realepiscopal.org), edited weekly e-newsletter & social media, edited biannual magazine, wrote and photographed for stories & developed messaging for a great bishop.



Los Angeles Railroad Heritage Foundation

• United States
• Museums, Historical Sites, and Zoos

• Executive Director

  • Oct 2015 - Dec 2019

  During 2019, oversaw nonprofit foundation that educates the public about Los Angeles' rail transportation history and exciting future. Managed historic photography archive & memorabilia, partnerships, field trips, etc. Directed redesign of LARHF.org website. From 2015-2019 managed LARHF Facebook, Instagram and Twitter pages, larhf.org and newsletters for members and public (*as Communications Director). During 2019, oversaw nonprofit foundation that educates the public about Los Angeles' rail transportation history and exciting future. Managed historic photography archive & memorabilia, partnerships, field trips, etc. Directed redesign of LARHF.org website. From 2015-2019 managed LARHF Facebook, Instagram and Twitter pages, larhf.org and newsletters for members and public (*as Communications Director).



Fisher Vista, LLC

• Vice President, Media Relations

  • Aug 2003 - Mar 2012

  I managed media relations for HRmarketer, a marketing software and services firm that specializes in human resources companies. I wrote branding copy, press releases, white papers, blogs, and email marketing for the company and its SocialEars software. I also wrote copy for the rebranded Fisher Vista agency website. I've managed media relations campaigns for Taleo Business Edition, Jobvite, and dozens of retainer clients in employee assistance, talent management, background screening and work/life fields. This includes crafting media and SEO strategies and ongoing counsel; pitching stories and bylined articles to HR journalists, responding to media inquiries & arranging meetings at conferences. Clients have appeared in the following media: Associated Press, HR Magazine, TLNT.com, New York Times, Workforce Management, Human Resource Executive, National Post, and Talent Management. Show less



San Jose Downtown Association

• Non-profit Organizations
• 1 - 100 Employee

• Marketing and Communications Director

  • Jul 2001 - Jun 2002

  Managed media relations and communication vehicles for non-profit working to improve business conditions in downtown San Jose. Wrote press releases and coordinated marketing materials to promote downtown as an attractive destination. Spokesman for "SharkByte Art," San Jose's largest public art exhibit. Interviewed by Bay Area TV stations, radio and print media & wrote marketing/press copy. Coordinated media coverage and event program for SharkByte charity auction, which exceeded fundraising goal of $250,000. Executive editor of monthly "Downtown Dimension" newsletter for businesses and civic leaders. Oversaw production of artwork and advertising for downtown concerts & events. Worked on marketing committees with business and community leaders. Show less



Ketchum Public Relations

• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President /Account Supervisor

  • Mar 2000 - Apr 2001

  Co-managed public relations program and account team for Sun Microsystems' Enterprise Servers Division. Developed PR plans, wrote and edited press releases, provided client counsel, and supported marketing communications. Planned and executed product announcements in collaboration with Sun PR/Marketing teams. Managed proactive media pitching and press inquiries. Coordinated briefings with technology press and financial analysts in conference calls and at trade shows. Secured story placements of Sun products and spokespeople. Co-managed eight-member account team, interviewed and hired team members, conducted performance reviews. Show less



Kaiser Permanente

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Assistant Director of Public Affairs

  • Jun 1990 - Mar 2000

  Corporate Communications: edited and designed monthly employee newspapers for Riverside and Fontana medical centers. Developed messaging strategies and produced written communications from senior managers to workforce. Provided stories and photography to KP Southern California employee magazine; produced photography for medical center events. Special Events: organized grand openings for new medical offices and internal recognition activities for employees and physicians. Co-organized special events for 10th anniversary of Riverside Medical Center in 1999, including dedication of new medical offices tower. Assisted with community events and fundraisers. Media Relations: developed press releases for news, community events, sponsorships and grants. Responded to press inquiries, coordinated interviews with physicians and employees. Show less