Content Marketer

• Aug 2018 - Present

• Assist the COO with Brand / Corporate identity – work with key internal role players and graphics team to develop brand identity and brand manuals defining the corporate identity.• Assist the COO with Developing an industry PR strategy.• Developing PR techniques beyond media relations, including viral and digital PR techniques.• Write persuasively, creatively, pitch relevant stories and topics and identify/develop story opportunities.• Writing industry related articles and features for various print and online publications.• Supporting the team with the execution of PR campaigns.• Manage both the industry and consumer PR strategy.• Performing research to support the delivery and writing of media announcements.• Maintaining and formulating relationships with key media.• Proof reading, editing and correcting all important internal and external correspondence, proposals, business plans, presentations, press releases, client communications, training material, FAQ’s, newsletters and marketing material as needed.• Oversee Website - Ensure that the website remains current.• Updating of product documentation such as Manuals and FAQ’s• Manage online presence within publishing sites and social media – including Facebook, Instagram, Twitter, Linkedin.• Undertaking of daily administrative tasks to ensure the functionality and coordination of the departments activities.• Conduct customer research for our products and keep up to date with similar products in our industry.• Assist the Commercial managerial team (including HOD) with presentations, research and any other ad-hoc tasks needed.

Marketing Assistant

• Apr 2018 - Aug 2018

Responsibilities include (but are not limited to): The undertaking of daily administrative tasks to ensure the functionality and coordination of the departments activities. Support the Marketing and Communications Coordinator with writing social media content, managing social media communities, creating outreach articles etc. Conduct customer research for our products and keep up to date with similar products in our industry. Assist the creatives with marketing ideas for campaigns to increase exposure and bring in sales Assist the Commercial managerial team (including HOD) with presentations, research and any other ad-hoc tasks needed.

Marketing Consultant

• Jan 2020 - Present

Business Owner

• Jan 2020 - Present

Teaching Assistant

• Jan 2016 - Dec 2017

o Administrate and facilitate the first-year course including its tutoring programme. o Coordinating the tutoring programme by working closely with a team of tutors.o Train that team of tutors and track their work throughout the year. o Work closely with lecturers to coordinate and structure the relevant coursework.o Interact with students on a regular basis regarding concerns or problems. o Marking assignments and exams if needed. o Working closely with the administrative staff to ensure that all student records are updated regularlyo Track students’ progress. Serve on the JMS1 Year Board, which deals with various issues that may arise.o Guide students through their JMS 2 applications and do the administration for that process.o Review and hire students for the following year’s tutor programme.

Tutor

• Apr 2015 - Nov 2017

o Tutoring a group of 15 students throughout the first year Journalism and Media Studies course, which involved weekly tutorials and the marking of assignments.

Media Coordinator

• Jun 2017 - Jun 2017

o Coordinating journalists for cover Think!fest eventso Curating and editing articles for the Think!Fest blogo Running the Think!fest social media accounts. o Recording audio of Think!fest events for the blog o Coordinating journalists for cover Think!fest eventso Curating and editing articles for the Think!Fest blogo Running the Think!fest social media accounts. o Recording audio of Think!fest events for the blog

Media, Marketing and Public Relations Representative

• Feb 2013 - Oct 2014

My responsibilities included ensuring that there was constant communication between the committee and the society's members. This meant that I was in charge of the society's social media platforms. It was also my responsibility to prepare and present a slideshow presentation at each tasting regarding the various wines that were being tasted. My responsibilities included ensuring that there was constant communication between the committee and the society's members. This meant that I was in charge of the society's social media platforms. It was also my responsibility to prepare and present a slideshow presentation at each tasting regarding the various wines that were being tasted.

Head Student

• Feb 2013 - Nov 2013

As the Head Student at Beit House it was my responsibility to ensure that the rest of the residence committee properly performed their duties. I had to ensure that the committee functioned properly and that all the young women living in the residence felt safe and comfortable. As the Head Student at Beit House it was my responsibility to ensure that the rest of the residence committee properly performed their duties. I had to ensure that the committee functioned properly and that all the young women living in the residence felt safe and comfortable.

Entertainment Representative

• Feb 2012 - Nov 2012