Experience

SKIN RESEARCH GROUP

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• E-Commerce & Marketing Manager Europe

  • Feb 2022 - Present

  Responsibilities: - Make qualitative and quantitative reporting, analyze ROI & optimize the performance with a view to increasing sales - Develop the digital marketing strategy into an annual plan. Implement short & long-term campaigns: SEO/SEM, marketing database, email, social media, AdWords optimization and key words - Creation and coordination of impactful email campaigns and partnerships - Creation of digital assets, Website maintenance including testing of new website features - Collaborate with cross-functional teams to deliver consistent brand messaging and experiences - Supervise the communication plan in Europe and build a network of Influence Key Achievements: - Press and influence coverage (Grazia, Elle…) increasing awareness (+1000 followers per campaign) and sales (online and retail) - Implemented email marketing campaign with an average click-through-rate (CTR) of 25% - Grew website traffic by 34% leading to a 15% growth in online sales Show less



The French Parrot

• United Kingdom
• Retail Apparel and Fashion

• Creative Director

  • Sep 2016 - Present

  Responsibilities: - Lead Designer, collections designed with a strong awareness of price architecture in mind - Market researcher, conducting global market sourcing by researching cost, quantity & quality - Press Liaison, creating seasonal campaigns - Web build and maintenance (thefrenchparrot.com) & stock control via Shopify - Liaison with manufacturers and stockists, establishing productive long term relationship - Marketing campaign design and management, utilising scheduling software (Facebook Business Manager & Latergram). Organisation of e-newsletter campaign (Mailchimp, Klaviyo). Marketing affiliation. Key Achievements: - Produced 10 designs including ‘The Plumeria’, defined as the new ‘It-Bag’ by Cosmopolitan - Increased international brand awareness via press: Vanity Fair, Vogue, Grazia, Elle - Implemented retargeting sales campaigns based on Facebook Pixel & other tracking technologies Show less



LU MEI London

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Manager

  • Sep 2017 - Jan 2022

  Responsibilities: - Sales analysis of past/current/future profitability forecasts to increase growth & distribution - Development of meticulous CADS product visuals for seasonal collections - Coordination and scheduling for company events including Fashion Weeks & showrooms - Press & Marketing Officer, working with PR agencies to create content throughout the campaign cycle - Logistical coordination of product: wholesale, e-commerce & other business activities - Supply chain liaison & stock controller for brand, promoting efficient turnaround times for seasonal shipping plans - Stockist and fund management for payment and deliveries - Web build and maintenance Build (Shopify). Key Achievements: - Member of a high performing team that increased international sales point by 70% in 2018/19 - Reduced 30% of time spent on design process by implementing process efficiencies - Creation of the new interactive lumei.com website to build a stronger brand image & increase online orders by 50%. Show less



Artemix Limited

• Wellness and Fitness Services

• Product Developer and Leather Goods Designer - Freelance Consultant

  • Jan 2019 - Jan 2021

  Responsibilities: - Ensure the collection is innovative & meets the client’s needs - Develop CADs, technical packs and size charts Key Achievements: - Created strategic designs to establish branding product and enhance market position - Successfully met all project timelines and client requirements Responsibilities: - Ensure the collection is innovative & meets the client’s needs - Develop CADs, technical packs and size charts Key Achievements: - Created strategic designs to establish branding product and enhance market position - Successfully met all project timelines and client requirements


Freelance
• Egypt
• Human Resources
• 1 - 100 Employee
• Brand Manager Consulting

  • Sep 2015 - Sep 2017


EWELYA

• France
• Real Estate

• Junior Brand Manager

  • Feb 2014 - Sep 2015

  Responsibilities: - Held key role in growing company from launch to selling in high-end stores - Accountable for developing lines and implementing design processes - Liaised with International suppliers and guarantee the design consistence - Coordination and scheduling of major events: photoshoots, events including Fashion Week, & Festival de Cannes - Creation of digital assets supporting the trading activities : lookbook, linesheet, website ads - Maintained communications database of suppliers, manufacturers, stockists and press - Website and e-commerce management Key Achievements: - Developed handbags’ range that resulted in a 75% increase from the Start Up’s sales point - Saved 30% of budget by negotiating prototype and product prices - Grew brand awareness with press event and Fashion Weeks Show less


H.Landers
• France
• Retail Apparel and Fashion
• 1 - 100 Employee
• Fashion & Graphic Designer

  • Sep 2013 - Dec 2013


Norprotex

• France
• Textile Manufacturing
• 1 - 100 Employee

• Assistant Product Marketing Manager

  • Sep 2011 - Aug 2013

  Responsibilities: - Performance review of past and current sales - Identified key trends to create balanced assortments and set seasonal a vision - Created seasonal mood boards & colour palette with the Head of Design - Created new collection: CADs, technical packs and size charts - Arranged product sampling with Chinese manufactures Key Achievements: - Designed over 450 styles that generated more than 2.5M€ revenue - Created a new line for middle age woman as part of the portfolio diversification strategy Show less



CYRILLUS VERTBAUDET GROUP

• France
• Retail Groceries
• 1 - 100 Employee

• Fashion Designer Assistant

  • Jun 2010 - Aug 2010

  - Created mood boards across multi categories - Developed and designed print range - Developed innovative and original designs - Created mood boards across multi categories - Developed and designed print range - Developed innovative and original designs