Eloyse Gameiro Rua
Marketing Manager at Atlantico UK- Claim this Profile
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Espanhol Full professional proficiency
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Inglês Full professional proficiency
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Português Native or bilingual proficiency
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Bio
Felipe Lobo
Mrs. Gameiro Rua worked at a global advertising company in Rio de Janeiro, Ogilvy & Mather Brazil from WPP Group, as account director, attending the most important client of the agency at that time, Coca-Cola Company. Her high quality performance was noted since the very beginning. She not only was an expert account director, but also one of a kind professional delivering creativity beyond client’s demands and expectations. Today her communication and leading skills drive strong and enthusiastic teams, sharing her multi-disciplinary and cultural experience with her co-workers. She is a very hard worker, professional, and has the unique ability to adapt her knowledge to all kinds of clients while always delivering a very strong presentation performance, empowering companies to reach the best results and grow their business. To highlight some of her most important skills: leadership, high quality delivery standards, passion at work, great to work with, top creative mindset, and account direction referencial amoung co-workers. I certainly believe it is my duty to recommend Eloyse as a bright professional to any company. Felipe Ramon Lana Lobo Creative and Planning Director/ 3A Worldwide Brazil
Adrian Finch
Eloyse has a wonderful understanding of brand marketing and communication. She is curious and ambitious and that fires her to challenge herself and her team to always deliver excellent work. She is not afraid to criticise if she believes any aspect of the agency's work can be improved. But her analysis is always positive and directed towards the people around her reaching their creative potential. Eloyse also has a great ability of developing strong relationships with her clients, and is quickly seen as a trusted adviser. But most of all she is a lovely person who wears her heart on her sleeve and is very correct in everything she does. I will always wish her the very best of success. Adrian Finch Regional Director Latin America 141 Worldwide & Ogilvy Action
Felipe Lobo
Mrs. Gameiro Rua worked at a global advertising company in Rio de Janeiro, Ogilvy & Mather Brazil from WPP Group, as account director, attending the most important client of the agency at that time, Coca-Cola Company. Her high quality performance was noted since the very beginning. She not only was an expert account director, but also one of a kind professional delivering creativity beyond client’s demands and expectations. Today her communication and leading skills drive strong and enthusiastic teams, sharing her multi-disciplinary and cultural experience with her co-workers. She is a very hard worker, professional, and has the unique ability to adapt her knowledge to all kinds of clients while always delivering a very strong presentation performance, empowering companies to reach the best results and grow their business. To highlight some of her most important skills: leadership, high quality delivery standards, passion at work, great to work with, top creative mindset, and account direction referencial amoung co-workers. I certainly believe it is my duty to recommend Eloyse as a bright professional to any company. Felipe Ramon Lana Lobo Creative and Planning Director/ 3A Worldwide Brazil
Adrian Finch
Eloyse has a wonderful understanding of brand marketing and communication. She is curious and ambitious and that fires her to challenge herself and her team to always deliver excellent work. She is not afraid to criticise if she believes any aspect of the agency's work can be improved. But her analysis is always positive and directed towards the people around her reaching their creative potential. Eloyse also has a great ability of developing strong relationships with her clients, and is quickly seen as a trusted adviser. But most of all she is a lovely person who wears her heart on her sleeve and is very correct in everything she does. I will always wish her the very best of success. Adrian Finch Regional Director Latin America 141 Worldwide & Ogilvy Action
Felipe Lobo
Mrs. Gameiro Rua worked at a global advertising company in Rio de Janeiro, Ogilvy & Mather Brazil from WPP Group, as account director, attending the most important client of the agency at that time, Coca-Cola Company. Her high quality performance was noted since the very beginning. She not only was an expert account director, but also one of a kind professional delivering creativity beyond client’s demands and expectations. Today her communication and leading skills drive strong and enthusiastic teams, sharing her multi-disciplinary and cultural experience with her co-workers. She is a very hard worker, professional, and has the unique ability to adapt her knowledge to all kinds of clients while always delivering a very strong presentation performance, empowering companies to reach the best results and grow their business. To highlight some of her most important skills: leadership, high quality delivery standards, passion at work, great to work with, top creative mindset, and account direction referencial amoung co-workers. I certainly believe it is my duty to recommend Eloyse as a bright professional to any company. Felipe Ramon Lana Lobo Creative and Planning Director/ 3A Worldwide Brazil
Adrian Finch
Eloyse has a wonderful understanding of brand marketing and communication. She is curious and ambitious and that fires her to challenge herself and her team to always deliver excellent work. She is not afraid to criticise if she believes any aspect of the agency's work can be improved. But her analysis is always positive and directed towards the people around her reaching their creative potential. Eloyse also has a great ability of developing strong relationships with her clients, and is quickly seen as a trusted adviser. But most of all she is a lovely person who wears her heart on her sleeve and is very correct in everything she does. I will always wish her the very best of success. Adrian Finch Regional Director Latin America 141 Worldwide & Ogilvy Action
Felipe Lobo
Mrs. Gameiro Rua worked at a global advertising company in Rio de Janeiro, Ogilvy & Mather Brazil from WPP Group, as account director, attending the most important client of the agency at that time, Coca-Cola Company. Her high quality performance was noted since the very beginning. She not only was an expert account director, but also one of a kind professional delivering creativity beyond client’s demands and expectations. Today her communication and leading skills drive strong and enthusiastic teams, sharing her multi-disciplinary and cultural experience with her co-workers. She is a very hard worker, professional, and has the unique ability to adapt her knowledge to all kinds of clients while always delivering a very strong presentation performance, empowering companies to reach the best results and grow their business. To highlight some of her most important skills: leadership, high quality delivery standards, passion at work, great to work with, top creative mindset, and account direction referencial amoung co-workers. I certainly believe it is my duty to recommend Eloyse as a bright professional to any company. Felipe Ramon Lana Lobo Creative and Planning Director/ 3A Worldwide Brazil
Adrian Finch
Eloyse has a wonderful understanding of brand marketing and communication. She is curious and ambitious and that fires her to challenge herself and her team to always deliver excellent work. She is not afraid to criticise if she believes any aspect of the agency's work can be improved. But her analysis is always positive and directed towards the people around her reaching their creative potential. Eloyse also has a great ability of developing strong relationships with her clients, and is quickly seen as a trusted adviser. But most of all she is a lovely person who wears her heart on her sleeve and is very correct in everything she does. I will always wish her the very best of success. Adrian Finch Regional Director Latin America 141 Worldwide & Ogilvy Action
Experience
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Atlantico UK
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United Kingdom
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Food & Beverages
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1 - 100 Employee
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Marketing Manager
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Oct 2019 - Present
> Leads market analysis using forecast & analytical price models to influence key decisions on price, revenue, and strategic direction.> Leads category growth strategy, portfolio, innovation, and communication for Atlantico UK (B2B) and Delicia UK (B2C) > Leadership of the full digital program: digital strategy, website, E-commerce, CRM, SEO, Social Media, and Content Campaign.> Industry awareness and understanding by identifying key competitors, monitoring the audience, and working closely with the sales team to deliver an effective sales strategy to achieve growth goals. Show less
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Senior Marketing Specialist
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Feb 2018 - Oct 2019
> Responsible for planning and executing marketing strategies across multiple channels and targets (B2B and B2C).> Reviewing marketing performance to make recommendations and optimize performance, identifying potential project risks and developing contingency plans.> Understand the impact of project related decisions on the commercials, and able to balance the commercial demands with the needs of the project.> Deployment sales and pricing tools that facilitate the sales process throughout Key Accounts. Show less
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Marketing Manager
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Jan 2014 - Dec 2017
> Monitoring, analyzing and evaluating the performance of product launches from the perspective of the shopper. > Study of the dynamics of purchasing the brand, through the vision of the shopper, with development of channel strategies, analysis of the mood of the buyer, development of appropriate channel packaging and development of communication material. > Control of the annual budget. > Monitoring, analyzing and evaluating the performance of product launches from the perspective of the shopper. > Study of the dynamics of purchasing the brand, through the vision of the shopper, with development of channel strategies, analysis of the mood of the buyer, development of appropriate channel packaging and development of communication material. > Control of the annual budget.
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NBS
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Argentina
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Information Services
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1 - 100 Employee
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Business Account Manager
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Mar 2013 - Dec 2013
> Coordination of advertising campaigns, from planning and briefing, development and production to the measurement of results. > Management of accounts and all processes involved in the customer service. > Coordination of annual communication planning for brands. > Control of the annual budget of accounts serviced: O Boticário Group(Brands: Nativa SPA, Nativa SPA Store, Intense, Capricho, Active and Regional Group RJ e ES) > Coordination of advertising campaigns, from planning and briefing, development and production to the measurement of results. > Management of accounts and all processes involved in the customer service. > Coordination of annual communication planning for brands. > Control of the annual budget of accounts serviced: O Boticário Group(Brands: Nativa SPA, Nativa SPA Store, Intense, Capricho, Active and Regional Group RJ e ES)
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Ogilvy & Mather
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India
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Account Director
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2006 - 2013
> Project management, planning and coordination in the areas of advertising, shopper marketing, trade marketing, experimental marketing and promotional marketing. > Multidisciplinary profile with ability to develop projects, from the definition, objectives, goals, planning, implementation and control of results. > Leadership, strategic direction and maintenance of excellence in the relationship with customers. > Control of the annual budget of accounts serviced: BAT / Souza Cruz (Brands: Free /Vogue /Hollywood /Hilton), SC Johnson (Segment Air Care / Home Cleaning /Pest Control), Coca-Cola (Corporate, CCZ, CC, DEL VALLE) and Michelin. Show less
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Account Executive
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Aug 1999 - May 2006
> Management of accounts and all processes involved in the customer service. > Presentation and approval of advertising campaigns, media plan and production budgets with clients. > Management of accounts and all processes involved in the customer service. > Presentation and approval of advertising campaigns, media plan and production budgets with clients.
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Education
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2019 - 2021
British Academy of Digital Marketing
Postgraduate Diploma Course in Digital Marketing -
2018 - 2020
Kensington and Chelsea College
English - ESOL -
2005 - 2006
Escola Superior de Propaganda e Marketing
MBA in Marketing First Management, Gestão de Marketing -
1994 - 1998
Universidade Federal do Rio de Janeiro
Bachelor in Literature and Portuguese
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