Experience

Great British Racing

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Campaigns Manager

  • Jan 2023 - Present

  Great British Racing is the sport’s official marketing and promotional body, working with all of racing’s stakeholders. Our objective is to grow interest and participation in horseracing – via racecourse attendance, television viewing, racehorse ownership and a lot more. We believe that horseracing offers something for everyone.• Responsible for the day-to-management of specific campaigns and activity to fulfil GBR’s strategic objectives. Campaigns to date: National Racehorse Week -Shortlisted Sports Industry Awards 2022 , Under 18s Race Free, Rainbow Laces, Sports Personality of the Year and International Women's Day• Works closely with the marketing, digital and PR teams to oversee multi-faceted national campaigns • Develops meaningful relationships and liaise closely with stakeholders and racecourses to keep them abreast of plans and activity• Responsible for the tendering of projects to agencies and management of external agencies, ensuring value for money and technical proficiency • Helps to map out effective advertising campaigns and maximise online conversion through effective customer journeys• Utilises analytics and agency reports to monitor performance of GBR campaigns and use these to make recommendations on activity • Closely manages allocated budgets and monitor costs for marketing activity to ensure projects are delivered on target and on budget Show less

• Senior Campaigns Executive

  • Jun 2019 - Jan 2023



Sky

• France
• Wireless Services

• Partnerships Account Manager, Sky Scholarships

  • Jun 2015 - Jan 2019

  Sky Scholarships is part of Sky's commitment to inspire young people to be their best, running a number of programme’s including the Sports, Women in Tech and Sky Ocean Rescue Scholars programmes which provides a unique combination of financial support, personal development, learning, mentoring and practical experience of the world beyond their expertise. • PR - Managed the pitch and tender process to hire a PR agency for the Scholarship campaign. This included setting KPIs for reach and effectiveness, generating PR-able content (events, interview opportunities, press releases etc), writing key messages, briefing scholars/ talent for interviews and hosting journalists at events.• Social Media– led the strategy development and managed a social media agency to deliver an extensive paid and organic social media campaign across Twitter and Instagram, including creating content, setting keywords for targeting and identifying relevant influencers. • Internal Communications - Worked with the wider Corporate Affairs, Sky Sports teams to ensure key milestones and events for the Scholars programme are incorporated into wider Sky marketing plans.• Sponsorship management – provided structured support to each Scholar to ensure they were on track with budget, timings & workload, as well as pastoral support.• Marketing- Led the strategy and delivery of a multi-channel communications campaign including PR, paid and organic social media, live events and stakeholder engagement, to achieve the highest number of application ever in 2017.• Agency Management – managed relationships with multiple agencies to ensure successful delivery and stakeholder approval of: experiential and interior design, video and print assets and websites to ensure a consistent and on-brand consumer journey.• Budget management - forecasted and pitched for an overall budget. Responsible for budget tracking and reporting to senior management throughout. • Management of Scholarships Executive. Show less

• PR Executive ( 6-month Secondment)

  • Jun 2018 - Dec 2018

  Working with Head of PR to deliver against Sky’s Republic of Ireland’s PR strategy. Area’s covered Entertainment, Sports, Product and Corporate Public Relations.• Talent Management- Manage events and PR activities featuring Sky Sports Talent or Sky representatives including writing briefs for talent for interviews and hosting journalists at events.• Media relations- Responsible for managing, organising and facilitating media requests.• 50% of this role was spent continuing to work on the responsibilities as Partnerships Manager (above). Show less



Team INEOS

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• PR Executive

  • Nov 2013 - Jun 2015

  •Reported in to Head of Communications, based in London.•Key role in PR Team of the 2013 winning Tour de France team.•Maintained relationships with key members of the cycling media and key national/internal media.•Helped sustain the right public image of the team and grow fan support through the use of media.•Supported the teams race ambitions by sustaining sound off road media support for the Performance team and Media Manager.•Kept strong relationships with riders, performance staff and the wider marketing and commercial team. •Kept strong relationships with rider agents to support facilitation of media requests.•Managed budgets for press events and media opportunities. Show less

• Business Operations Assistant

  • Nov 2012 - Nov 2013

  • Reported into Head of Business Operations, based in Manchester.• Coordinated diaries, booked rooms and arranged travel for Head of Business Operations.• Liaised with creative agencies regarding marketing and Brand collateral.• Kept regular contact with Team Sky Board members to ensure they are informed.



Team Sky

• United Kingdom

• Work Placement

  • Jan 2011 - Jan 2011

  • Reports in to Head of Business Operations, based in Manchester. • Contributed to University degree course resulting in a First class mark. • documented and monitor sponsor related appearance for team riders. • Taking minutes for Marketing and Communications and Operations call. • Responding to fan and charity requests for Team and riders. • Reports in to Head of Business Operations, based in Manchester. • Contributed to University degree course resulting in a First class mark. • documented and monitor sponsor related appearance for team riders. • Taking minutes for Marketing and Communications and Operations call. • Responding to fan and charity requests for Team and riders.