Elodie Lemaitre
Category Leader Senior at Lindt & Sprüngli (France)- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Marie-Astrid Gossé
I had the pleasure to work with Elodie for two years when we were both working for Kellogg on a highly competitive market. Elodie is a well rounded marketer with an exceptional drive and great interpersonal skills. Being both very insightful and pragmatic, Elodie is able to deliver the long term strategic thinking and a flawless in year delivery. She has very high standards of quality, is super reliable and will always go the extra mile. She uses very effectively her network to progress her projects and manages to build a strong sense of belonging around a shared objective amongst cross functional teams. Elodie is a great team player, very commercially driven and is a absolute pleasure to work with.
Marie-Astrid Gossé
I had the pleasure to work with Elodie for two years when we were both working for Kellogg on a highly competitive market. Elodie is a well rounded marketer with an exceptional drive and great interpersonal skills. Being both very insightful and pragmatic, Elodie is able to deliver the long term strategic thinking and a flawless in year delivery. She has very high standards of quality, is super reliable and will always go the extra mile. She uses very effectively her network to progress her projects and manages to build a strong sense of belonging around a shared objective amongst cross functional teams. Elodie is a great team player, very commercially driven and is a absolute pleasure to work with.
Marie-Astrid Gossé
I had the pleasure to work with Elodie for two years when we were both working for Kellogg on a highly competitive market. Elodie is a well rounded marketer with an exceptional drive and great interpersonal skills. Being both very insightful and pragmatic, Elodie is able to deliver the long term strategic thinking and a flawless in year delivery. She has very high standards of quality, is super reliable and will always go the extra mile. She uses very effectively her network to progress her projects and manages to build a strong sense of belonging around a shared objective amongst cross functional teams. Elodie is a great team player, very commercially driven and is a absolute pleasure to work with.
Marie-Astrid Gossé
I had the pleasure to work with Elodie for two years when we were both working for Kellogg on a highly competitive market. Elodie is a well rounded marketer with an exceptional drive and great interpersonal skills. Being both very insightful and pragmatic, Elodie is able to deliver the long term strategic thinking and a flawless in year delivery. She has very high standards of quality, is super reliable and will always go the extra mile. She uses very effectively her network to progress her projects and manages to build a strong sense of belonging around a shared objective amongst cross functional teams. Elodie is a great team player, very commercially driven and is a absolute pleasure to work with.
Experience
-
Lindt & Sprüngli France
-
France
-
Food and Beverage Manufacturing
-
300 - 400 Employee
-
Category Leader Senior
-
Mar 2020 - Present
-
-
Compte-Clé / Key Account Manager
-
Apr 2018 - Mar 2020
-
-
Responsable de Catégorie
-
Jan 2016 - Apr 2018
Shopper and Trade-Marketing strategy for seasons = Easter and Christmas:- Shopper and Category Management Strategy for Easter and Christmas season.- Customer presentations to retailers.- In-store Trade-Marketing : activation strategy, results analysis and ROI monitoring.
-
-
Chef de Groupe New Business & hors GMS
-
May 2013 - Dec 2015
- Innovation strategy: organization of innovation seminary for Lindt businesses (milestone of innovation idea generation), creation of 3 innovation platforms- Growth platform: business models for new drivers of growth- Brand development: launch of HELLO by Lindt new brand (review marketing mix led by international team, investment request at factory, launch on a selective way at Carrefour and then nationally)>> Results: internally : in a very challenging environment, new packaging design developed adopted worldwide and “GO” for a mix adaptation Business: +3pts penetration, +1.0pt market share- Out-of-home marketing strategy (new prospects, Relay, gas stations, restaurants…) hand in hand with sales team- Responsibility of transversal quantitative research: relationship with IRI and KANTAR, coordination of team requests…
-
-
-
Kellogg Company
-
United States
-
Manufacturing
-
700 & Above Employee
-
Senior Innovation Manager Global brands
-
Aug 2011 - May 2013
- Definition and implementation of innovation strategy and pipeline for Kellogg's global brands : Special K and All Bran- Leading cross-functional teams- Part of global innovation team, made of global innovation director and 6 core markets : USA, Canada, Mexico, Australia, UK and France
-
-
Senior Brand Manager
-
Jan 2010 - Jul 2011
In charge of Special K integrated experience plans for key shape momentsIn charge of development of digital media strategy for Special K
-
-
Brand Manager
-
Jan 2008 - Dec 2009
In charge of innovation plan launch (Stracciatella)In charge of Special K integrated experience plans
-
-
Junior Brand Manager
-
Dec 2006 - Dec 2007
In charge of MIEL POPS development with new communication platform and innovation launch (Cracks)In charge of VARIETY pack
-
-
-
Tipiak
-
France
-
Food and Beverage Manufacturing
-
100 - 200 Employee
-
Chef de Produits Junior
-
Aug 2005 - Dec 2006
In charge of seafood frozen range of TIPIAK surgelés with - successful repositioning of brandade de morue, N°1 product of Tipiak surgelés (increase in base demand +20%)- successful launches for festive season (cassolades, sabayon de la mer) : food development with François Theron as food adviser, launch in GMS and food adaptation for sale to Picard company In charge of seafood frozen range of TIPIAK surgelés with - successful repositioning of brandade de morue, N°1 product of Tipiak surgelés (increase in base demand +20%)- successful launches for festive season (cassolades, sabayon de la mer) : food development with François Theron as food adviser, launch in GMS and food adaptation for sale to Picard company
-
-
-
Nestlé
-
Switzerland
-
Food and Beverage Services
-
700 & Above Employee
-
Assistant Brand Manager
-
Jan 2005 - Aug 2005
Training : in charge of organization of clients' event for LA LAITIERE ice cream brand + support on new packaging design of LA LAITIERE ice creamTraining followed by 3 months temporary contract on an innovation development (low temperature freezing to make ice cream lighter and creamier) with Beauvais food developers Training : in charge of organization of clients' event for LA LAITIERE ice cream brand + support on new packaging design of LA LAITIERE ice creamTraining followed by 3 months temporary contract on an innovation development (low temperature freezing to make ice cream lighter and creamier) with Beauvais food developers
-
-
-
-
Assistant Brand Manager
-
2004 - 2004
-
-
Education
-
2001 - 2005
ESCP Europe
Master's degree, Marketing
Community
