Experience

VisilabGroup

• Switzerland
• Retail
• 100 - 200 Employee

• Business and Financial Controller

  • Sep 2019 - Present

  o Responsible for the E-commerce controlling : analyze and consolidate webshops P&L and KPIs (budget, monthly closing, 4Y Plan), bring a tight follow-up on discounts and expenses to improve profitability, provide key strategic analysis and recommendations. o Act as a key finance partner for the brand Visilab, with an omnichannel approach: support sales and marketing managers with financial analysis and omnichannel business cases. Elaborate budget and monthly reporting. o Support Marketing and IT managers to build their budget and monitor their operational expenses. o Managed and trained a controlling intern to implement marketing campaign reviews and stores profitability follow-up o Developed a new tool (on Smartview/Hyperion) to shorten the budget/last estimate process



Organic make up brand

• Geneva Area, Switzerland

• Founder

  • 2017 - 2019

  • Identified opportunity for a new product and developed business model and business plan • Conducted quantitative and qualitative market research. Designed the brand identity and website • Launched product development and negotiated manufacturing capabilities with third parties in Europe • Identified opportunity for a new product and developed business model and business plan • Conducted quantitative and qualitative market research. Designed the brand identity and website • Launched product development and negotiated manufacturing capabilities with third parties in Europe



Veepee Switzerland

• Switzerland
• Retail
• 1 - 100 Employee

• Financial Controller

  • 2012 - 2016

  • Developed new reports to improve P&L forecasting process and monthly results reporting • Provided P&L budget, forecast, 3 year Plan and performed monthy closures • Analysed monthly results vs forecast. Improved continuously forecast accuracy • Implemented KPI's reports and incentives schemes to drive salesmen performance • Set up ad-hoc analyses on logistic, HR and overhead expenses • Developed internal control system and finance department procedures • Developed new reports to improve P&L forecasting process and monthly results reporting • Provided P&L budget, forecast, 3 year Plan and performed monthy closures • Analysed monthly results vs forecast. Improved continuously forecast accuracy • Implemented KPI's reports and incentives schemes to drive salesmen performance • Set up ad-hoc analyses on logistic, HR and overhead expenses • Developed internal control system and finance department procedures



Montres Breguet

• Switzerland
• Retail Luxury Goods and Jewelry
• 300 - 400 Employee

• Financial Controller

  • 2010 - 2011

  • Implemented SAP tools to improve marketing cost visibility and control • Developed a database to shorten the monthly closure process regarding R&D expenses • Identified risks by department and implemented relevant controls and process • Implemented SAP tools to improve marketing cost visibility and control • Developed a database to shorten the monthly closure process regarding R&D expenses • Identified risks by department and implemented relevant controls and process



Parfums Christian Dior

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• International Controller

  • Feb 2006 - Sep 2008

  • Provided reporting and analyses of Dior worldwide investments • Acted as financial support for the manufacturing plant and 40 subsidiaries • Optimized information systems and developed tools to improve investment reporting efficiency. • Provided reporting and analyses of Dior worldwide investments • Acted as financial support for the manufacturing plant and 40 subsidiaries • Optimized information systems and developed tools to improve investment reporting efficiency.