Head of Ecommerce & Digital Marketing

• Aug 2022 - Present

Product & Analytics Manager

• Feb 2022 - Aug 2022

Responsible for e-commerce market intelligence, analytics and product innovation to deliver growth.

Digital Sales Lead

• Mar 2021 - Feb 2022

Responsible for e-commerce channel strategy and delivering results across e-retailer relationships and direct-to-consumer websites.

Direct-to-Consumer Channel Manager

• Feb 2020 - Mar 2021

Developed the direct-to-consumer channel as a new growth avenue for alcohol. Set up new team (4 people) and e-commerce processes (fulfillment, marketing, service). Orchestrated launch on Magento 2 and app ecosystem (Klaviyo, Yotpo, Klevu).

E-Commerce & Communications Leader

• Mar 2019 - Feb 2020

Created and delivered Lion’s B2B omnichannel strategy through integrated communications across all our channels. Increased adoption of our B2B digital ordering portal.

Social Strategy Manager

• Aug 2018 - Mar 2019

Responsible for the thinking and delivery of powerful social media campaigns on behalf of MBM clients. • Account and team management / training• Developing campaign and brand messaging strategies for social media• Working with creative teams during creative development for campaigns• Social media buying and implementation across Facebook, Instagram, Snapchat and more• Producing mobile-first creative assets (videos, images)• Creating agency and brand best practices guides for social media usage• Staying up-to-date with the latest social trends and practices• Reporting and insights

Social Media Planner/Buyer

• Jan 2017 - Aug 2018

Working across all teams, I'm responsible for the thinking and delivery of social media ad campaigns on behalf of MBM clients.• Account management• Developing campaign and brand messaging strategies for social media• Working with creative teams during creative development for campaigns• Social media buying and implementation• Producing mobile-first creative assets (videos, images)• Creating agency and brand best practices guides for social media usage• Staying up-to-date with the latest social trends and practices• Reporting and insights

Digital Marketing & Development Executive

• Oct 2015 - Dec 2016

Maximise the online exposure of travel companies in Australia and Fiji to increase awareness and bookings though travel engine websites and social media.• Day-to-day management of social networks of six tourism brands in Fiji and Australia: South Sea Cruises, Awesome Adventures Fiji, Blue Lagoon Cruises, Cruise Whitsundays, Awesome Whitsundays, Vinaka Fiji Volunteering• Social content strategy planning and implementation • Planning and implemention of paid campaigns on social media platforms (Facebook, Instagram, Youtube etc.) and reporting on campaign performance• Running and optimising Pay-Per-Click campaigns (Google Adwords)• Maximising product exposure across main travel websites (Expedia, Viator, Booking.com etc.)• Updating website content with SEO in mind using a CMS (Umbraco)

E-commerce Campaign Manager

• Aug 2013 - Aug 2014

At Yves Rocher, I was focused on delivering exciting online promotions to boost e-commerce sales.• Planning and executing digital marketing campaigns• Defining promotional offers and e-merchandising• Producing creative content with Adobe Photoshop• Writing creative and technical briefs for website developers• Reporting and post-campaign analysis using IBM Coremetrics At Yves Rocher, I was focused on delivering exciting online promotions to boost e-commerce sales.• Planning and executing digital marketing campaigns• Defining promotional offers and e-merchandising• Producing creative content with Adobe Photoshop• Writing creative and technical briefs for website developers• Reporting and post-campaign analysis using IBM Coremetrics

Communications Coordinator

• Jun 2012 - Jun 2013

Volunteered to use my creative skills to raise awareness about sustainability.• Raising awareness about sustainable development issues• In charge of producing creative assets for humanitarian projects• Providing creative and communications strategy advice to project leaders• Creating logos, flyers, pamphlets displayed on campus and in the city of Bordeaux Volunteered to use my creative skills to raise awareness about sustainability.• Raising awareness about sustainable development issues• In charge of producing creative assets for humanitarian projects• Providing creative and communications strategy advice to project leaders• Creating logos, flyers, pamphlets displayed on campus and in the city of Bordeaux

E-commerce Product Manager

• Jun 2012 - Sep 2012

Championing my product categories and offering the best deals to our customers through our e-commerce website and email.• Defining the promotional strategy for various product categories• Creating promotional offers to boost online sales• Advertising our best deals on the home page and mobile app• Ad copy writing and website updates• Daily performance reporting using Adobe Omniture• Conducting market research and understanding trends Championing my product categories and offering the best deals to our customers through our e-commerce website and email.• Defining the promotional strategy for various product categories• Creating promotional offers to boost online sales• Advertising our best deals on the home page and mobile app• Ad copy writing and website updates• Daily performance reporting using Adobe Omniture• Conducting market research and understanding trends