Experience

Thomas, Large & Singer Inc

• Canada
• Manufacturing
• 1 - 100 Employee

• Director Of Business Development

  • May 2022 - Present

• Business Development Manager National Account

  • Dec 2018 - May 2022

  ▪ Develop and execute client sales strategies in the Canadian market▪ Work closely and direct broker sales partners (manage and develop reporting/trackers/communication)▪ Profitably grow share, distribution and net sales across all client portfolios▪ Work closely with clients as main point of contact within the Canadian market▪ Manage annual sales budget forecasting and production/inventory communication process▪ Display development and merchandising execution planning ▪ Deduction management and follow-up with brokers & retailers▪ Trade spend budgeting, management and continuous improvement ▪ Develop retail and sales broker incentives when applicable Key Accomplishments▪ Increased sales in 2019 by +16% for my overall division, mainly by increasing distribution, new listings and executing on promos at key times▪ Completed sku rationalization to ensure we have correct offerings at each respective account for all principles▪ Put together new sku offering to accommodate retailer in order to secure listing (managed set up/execution start to finish) Show less



Acosta

• Spain
• Retail Apparel and Fashion
• 1 - 100 Employee

• National Key Account Manager/Customer Manager

  • Jul 2017 - Nov 2018

  ▪ Primary manager and contact for all aspects of client businesses at Head Office accounts: Wal-Mart, Loblaw’s, Shoppers Drug Mart, Sobeys and Rexall/McKesson ▪ Increase sales, profit and market share of the brands represented by closing gaps and increasing distribution ▪ Exceed the expectation of clients all with very diverse personalities and various expectation across the board while meeting all projected goals ▪ Handle a portfolio of 16 clients, majority Tier 1 such as Dr. Oetker and Weetabix ▪ Develop, plan, and execute sales strategies and tactics within all portfolios represented ▪ Plan yearly promotional activity at key times of the year while keeping track of Trade spend and budgets ▪ Analyze all available data (Account POS, Retail Link, Nielsen, shipments etc.) and sales performance metrics to ensure individual client and customer business plans are on track ▪ Collaborate internally and externally to develop account specific programs for new product launches, promotions and account driven initiatives ▪ Communicate customer priorities to Client Services and Retail Teams to deliver business objectives ▪ Prepare and present formal monthly and quarterly business reviews to Clients Key Accomplishments ▪ Increased sales for condiments client by 240% by improving forecasting and in stocks, increasing distribution, new listings, and flyer activity while on promotion ▪ Was able to get new listing in the “better for you” Specialty/organic section of Wal-Mart and an increase in distribution with in 6 months Show less



Morris National, Inc

• United States
• Software Development

• Key Account Manager/Key Account Associate

  • Jan 2016 - Jul 2017

  ▪ Lead point of contact for any and all matters specific to Wal-Mart and supported the business on all major accounts such as Loblaw’s, Metro, Shoppers Drug Mart, Sobeys/Safeway, Longo’s and Canadian Tire ▪ Key contact for the Cadbury/Nestle portfolio and thoroughly involved with both suppliers ▪ Communicate the progress of Weekly/monthly/quarterly initiatives to internal and external stakeholders. ▪ Forecast and track key account metrics ▪ Identify and grow opportunities and collaborate with sales teams to ensure targets are met ▪ Assist with high severity requests or issue escalations as needed ▪ Seek and negotiate promotions and new listings ▪ Improve ROI ▪ Set budgets by brand by product line by category by quarter by year. ▪ Review brand performance and trade spend ▪ Forecast sales, gross profit for each brand by region by quarter ▪ Line reviews and Plano-gram assortment with sku rationalization ▪ Analyze Nielson data for SPPD, ACV, A/C Distribution, TDP, AVG items sold ▪ Managed inventory, in stocks, and purchase orders Key Accomplishments ▪ Increased Seasonal sales by 15% by improving forecast and increasing distribution ▪ Decreased the amount of mark downs for seasonal items by increasing distribution and making sure inventory was merchandised ▪ Increased distribution through negotiations with Category Manager and account ▪ Identified stores not selling and closed the gaps by improving in stocks, and merchandising at retail Show less



I-D Foods

• United States
• Food and Beverage Services

• Asst to Western Sales Mgr/Key Account Asst/Key Account Mgr

  • Oct 2010 - Jan 2016

  ▪ Promoted to Key Account Assistant after 18 months ▪ Promoted to Key Account manager in 2014 ▪ Analyzed and provided insightful Adhoc, quarterly sales reports, budgeting, forecasting, pricing, and inventory ▪ Attended trade shows (SIAL, Canadian Grocers, and Grocery Innovation) ▪ Adjusted planogram assortments based on needs and market data ▪ Worked within forecasted trade budgets to achieve annual sales targets ▪ Prepared all major account presentations and Business Reviews ▪ Promoted to Key Account Assistant after 18 months ▪ Promoted to Key Account manager in 2014 ▪ Analyzed and provided insightful Adhoc, quarterly sales reports, budgeting, forecasting, pricing, and inventory ▪ Attended trade shows (SIAL, Canadian Grocers, and Grocery Innovation) ▪ Adjusted planogram assortments based on needs and market data ▪ Worked within forecasted trade budgets to achieve annual sales targets ▪ Prepared all major account presentations and Business Reviews