Product Marketing Manager

• Sep 2020 - Present

Product Marketing Manager

• May 2019 - Sep 2020

• Product marketing strategy and implementation for B2B2C SaaS and managed services, including positioning, messaging, content creation, and campaign execution• Qualitative and quantitative consumer market research to support go-to-market strategy, product positioning, and product development• Assessment of competitors' businesses, products, and services, including customer experience testing, primary partner research, and secondary data mining to inform marketing strategy and sales enablement

Product and Marketing Manager

• Oct 2016 - May 2019

• Product management and marketing responsibility for $100M product line - leadership of cross-functional teams to drive key initiatives• Financial modeling to understand impact of product, marketing, and operations decisions• Driving new product development initiatives to support long-term growth objectives• Extensive VoC and secondary market research to establish market models, and develop integrated product, marketing, and commercial strategy for the product line

Marketing Manager - Marketing Leadership Program

• Jul 2015 - Jun 2017

Two-year leadership development program emphasizing continual growth in marketing and product management along with project engagements in operations and finance.Rotation 1: Market development for IoT technology• Developed marketing strategy for downstream customers to create market pull• Quantified customer value drivers, identified opportunities for technology expansion• Customer segmentation and creation of digital marketing strategy to execute in coordination with direct distributor customersRotation 2: New product opportunity assessment for chemical industry• Identified customer unmet needs leading to $5M new product opportunity• Interviewed key stakeholders throughout value chain, segmented market on customer value, and prioritized options for product development based on opportunity for the business• Business analysis activities, including sales resource utilization, operations costs, and product portfolio to identify areas for productivityRotation 3: Product management for specialty building materials

Marketing Intern

• Jan 2015 - Mar 2015

• Inbound marketing for SaaS employee engagement product• Developed production plan and created web content to drive inbound lead generation• Tested and improved product messaging based on analysis of customer response, and lead quality • Inbound marketing for SaaS employee engagement product• Developed production plan and created web content to drive inbound lead generation• Tested and improved product messaging based on analysis of customer response, and lead quality

EDF Climate Corps Fellow at Massachusetts Water Resources Authority

• May 2014 - Aug 2014

• Competitive fellowship program placing top graduate students with corporations and government agencies to identify energy efficiency opportunities and develop energy strategies• Developed a process to retroactively calculate avoided energy consumption and energy costs across all MWRA water and wastewater facilities, utilizing a billing database and regression analysis• Performed comparative analysis of energy initiatives and performance at water agencies across the United States, and recommended energy best practices to be implemented at MWRA

Research Manager

• Sep 2012 - Jul 2013

• Led qualitative and quantitative strategic market research engagements for Fortune 500 companies in the pharmaceutical, biotechnology, and medical device industries• Engagements spanned the product lifecycle, and included product portfolio analysis, clinical trial design, market sizing, buying process, product concept testing, message testing, advertisement evaluations, and post-exclusivity strategy• Designed all aspects of studies, including writing quantitative questionnaires and qualitative discussion guides, moderated in-person, online, and telephone interviews with physicians, nurses, pharmacists, and consumers, and traveled to and facilitate research with partners across North America, Latin America, Europe, and Asia• Developed study reports and presented findings to marketing managers at client companies

Senior Analyst

• Mar 2011 - Sep 2012

Analyst

• Aug 2009 - Mar 2011

Web Content Writer

• Jun 2009 - Aug 2009

Wrote technical web articles and blogs for manufacturing company for search engine optimization Wrote technical web articles and blogs for manufacturing company for search engine optimization