Ellie Wyant
Social Media and Community Manager at The National Gallery- Claim this Profile
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Bio
Credentials
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Getting to grips with Paid Social
Econsultancy
Experience
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The National Gallery
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United Kingdom
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Museums, Historical Sites, and Zoos
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200 - 300 Employee
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Social Media and Community Manager
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Sep 2018 - Present
- Managing a social media community of over 4.5 million across Facebook, Twitter, Instagram, TikTok and YouTube - Growing an Instagram community of over 1.2 million in 4 years- Creating inspiring content about the Gallery's collection, both in-gallery and behind the scenes, that engage followers with our paintings and the people that help to preserve them.- Creating 'Behind the Art' Instagram Stories which delve into one painting at a time in short bitesized chunks.- Produced 'Restoring Artemisia's Self Portrait' campaign: for the first time in the Gallery's history, we were able to go behind the scenes in our Conservation department to watch the conservation and restoration of a painting from start to finish. 1 million views across social media, 4 million people reached- Helped to produced reactive content for #ArtemisiaVisits: for the first time, one of our paintings went on tour to unexpected locations including a library, a school, a prison and a GP surgery. We helped to produce content at these locations as quickly as possible. 483K views across social media, 2 million reached.- Produced our series of films for International Women's Day on the female artists in our collection (or lack thereof): I wanted to answer head on the questions we get all the time about the lack of female artists in our collection and show off the stories of the women we DO have, by the women who look after these paintings. 762K views across social media, 2.4 million reached Show less
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eCRM & Social Media Executive
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Jul 2017 - Sep 2018
- Helping to manage a social media community of over 2.5 million- Working with our team to produce Sunflowers Live - our most successful campaign to date: reaching 8 million people across both live broadcasts and a 360 virtual gallery, uniting the 5 Van Gogh 'Sunflowers' paintings in public collections around the world.
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eCRM & Social Media Assistant
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Aug 2015 - Jul 2017
Roles include:-Scheduling content across a variety of social media channels, including Facebook, Twitter, YouTube and Instagram to an audience of over 2.2 million-Optimising, sending and reporting on a variety of different email newsletters using ESP dotmailerWeekly, monthly, and annual reporting on social media activities and eCRM- Implementing a suite of automated email campaigns via dotmailer-Assisting with Live broadcasts including Periscope, Facebook Live and YouTube live streaming-Assisting with a variety of seasonal social campaigns focused on the Gallery's collection including our 2015 Christmas campaign, the Angel Trail, our 2016 campaign, the Star Trail, and our #PaintedLovers campaign for Valentine's Day.- Assisting with exhibition campaigns across both social and email for all exhibitions at the Gallery since 2015. Show less
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LuxDeco
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United Kingdom
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Retail
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1 - 100 Employee
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Digital Coordinator
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May 2013 - Jul 2015
Roles included:- Planning and implementing content for all social media channels, including Facebook, Twitter, Pinterest and Instagram- Creating content using Photoshop- Use of management tools such as Hootsuite and Buffer- Analysing traffic from all social media using Google Analytics- Uploading online and iPad magazine articles through WordPress- Blogger outreach
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Digital Media Assistant
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Oct 2012 - May 2013
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Research and Listings Intern
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Sep 2012 - Oct 2012
Researching new fashion spreads and advertorials, editing images and uploading to the website, linking professionals to these posts. Researching and adding said professionals to the Le Book database. Producing the weekly newsletter that is sent out to the entire database; changing adverts, content and links through DreamWeaver Researching new fashion spreads and advertorials, editing images and uploading to the website, linking professionals to these posts. Researching and adding said professionals to the Le Book database. Producing the weekly newsletter that is sent out to the entire database; changing adverts, content and links through DreamWeaver
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Nette' Leather Goods
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London, Canada Area
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Social media intern
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Mar 2012 - Jun 2012
I recently interned with Johnette Taylor, helping launch her leather goods company. Tasks included writing copy for the brand, emailing suppliers, helping with Twitter, Tumblr and Facebook as well as helping on photoshoots for her products, gaining valuable knowledge from a one person brand. I recently interned with Johnette Taylor, helping launch her leather goods company. Tasks included writing copy for the brand, emailing suppliers, helping with Twitter, Tumblr and Facebook as well as helping on photoshoots for her products, gaining valuable knowledge from a one person brand.
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Cura
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London, United Kingdom
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Commisioning Editor
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Feb 2012 - Jun 2012
As part of my final degree show, i was involved in the production of a publication entitled Cura which took the place of the usual show catalogue. We felt that, as our course is mainly written based, this would be a better representation of our time. Cura looks at the role of curation today, what different organisations/ professionals may deem as 'curating' and what other terms have spawned off of this buzz word. Articles included 'How To Curate A Door', 'Curating Food', as well as my piece- an interview with The Guardian on how they use curation online with their magazine G2. I was involved in commissioning pieces, organising and helping with the design of the publication, proofing copy and the overall feel of the magazine alongside four of my classmates and four BA Graphic Design students. The magazine was distributed throughout the degree show with a print run of 400. We were also lucky enough to be nominated for the NOVA Award for 'outstanding graduates' at Central Saint Martins. Show less
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Co-Curator
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Feb 2012 - Jun 2012
Degree show exhibition in the form of a classroom, centred around a child genius named Claudia who also 'co-curated' the show. She was mythical, exploring the positioning of curatorial teaching in CSM within today's cultural climate. Included were works by David Shrigley and fellow students, as well as a curated cloakroom. Degree show exhibition in the form of a classroom, centred around a child genius named Claudia who also 'co-curated' the show. She was mythical, exploring the positioning of curatorial teaching in CSM within today's cultural climate. Included were works by David Shrigley and fellow students, as well as a curated cloakroom.
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Curator
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Mar 2011 - Jun 2011
Local Anaesthesia was an exhibition originally thought up through a University brief, which my team were lucky enough to win, meaning we got to realise the project. It consisted of two strands: a static exhibition at the 198 Gallery in Brixton and a bank holiday weekend pop-up exhibition in New Cross which focused on a sound scape created by artist and lecturer J Milo Taylor. I co-curated the exhibition with three other students. Local Anaesthesia was an exhibition originally thought up through a University brief, which my team were lucky enough to win, meaning we got to realise the project. It consisted of two strands: a static exhibition at the 198 Gallery in Brixton and a bank holiday weekend pop-up exhibition in New Cross which focused on a sound scape created by artist and lecturer J Milo Taylor. I co-curated the exhibition with three other students.
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Curator's Assistant
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Mar 2010 - May 2010
Sketchbook Magazine had the opportunity of having a pop- up space in Central London for around one month and I was lucky enough to work with the curator of the space. There were two exhibitions held: one displaying artists the magazine had previously used and the other showcasing illustrator John Paul Thurlow's sketches of magazine covers. I was there to help choose the illusrators we used for the first exhibition and how to hang and where to hang them. I helped with both private views, making sure the set up went smoothly for both and helped hang all the works we used. As well as this I was on hand to help with social media such as twitter. Show less
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Education Assistant
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Sep 2008 - Sep 2009
I worked with Aspex Gallery for a year originally volunteering for 2 hours a week with whatever the gallery needed help with. This evolved into helping running the Saturday morning kids club which involved helping think up ideas for what to do with the children and making sure it was relevant to the current shows that were being put on. I also helped with documenting this and setting up their Flickr account. I also helped set up shows for different artists including photographer Julian Germain that meant helping him framing works as well as choosing where the works were placed within the exhibition space. I also helped to promote the gallery in and around Portsmouth. Show less
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Education
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2009-2012 Central St Martins University, University of the Arts London
BA (Hons) Criticism, Communication and Curation -
University of the Arts London
Criticism, Communication and Curation, The Role of Women's Fashion in Politics -
Barton Peveril College