Social Media Account Manager

• Apr 2023 - Present

Content Creator

• Oct 2022 - Present

I create scroll-stopping content for use across your brand's organic socials and paid ads. I have a strong track-record delivering impressive conversions and positive brand image, through targeted and strategic content that maintains authenticity. VIEW MY CREATIVE PORTFOLIO HERE: https://thechaoticnomad.my.canva.site I am particularly interested in working with brands in the following industries: F&B (vegetarian), skincare & beauty (cruelty free only), health & wellness, travel and tech. I am happy following a brief, or coming up with content ideas myself. Let's chat! Show less

Social Media Manager

• Sep 2021 - Oct 2022

Responsible for exploding the brand’s social presence and growing a highly engaged, loyal community; helping Misfits to become the #1 fastest growing food and beverage company in the UK (Financial Times, 2022). Within 3 months of joining Misfits, my social media strategy had already achieved: - 32.8% reach increase (7.1M accounts) - 30.9% engagement increase (55K accounts) Key responsibilities: - Line managed and trained the Community Executives. - Ownership over all social media channels and strategies. - Proposed, implemented and grew a new ambassador program ‘Misfits Insiders’; to nurture and harness the value of micro-influencers, repeat customers and brand advocates online. This proved invaluable to marketing efforts at Misfits. (Growth rate of 327%) - Managed bi-weekly content campaigns, to support commercial goals. - Talent acquisition; grew a substantial roster of creators in the foodie, fitness and lifestyle niches to represent the brand and feature across all paid and organic social channels. - Generated 200 pieces of organic content per month. - Produced Misfits’ first livestream to celebrate 100k followers on Instagram. - Directed content shoots with TikTok influencers to reach new customers and increase brand awareness. Show less

Marketing Manager

• Jan 2021 - Jun 2021

- Ownership of in-game content creation across mobile game products. From my thorough market analysis and detailed consumer insight, I have achieved 30% monthly sales uplifts with each content release. - Ownership of liveops events for ‘Millionaire: Daily Win’ in partnership with Sony. Continuous data analysis ensured effective targeting at key points of gameplay. My liveops events are instrumental in driving commercial growth, increasing session-length and engagement by over 5 minutes on Android and 3 minutes on iOS, and driving IAPs weekly. - Produced a cross-channel content strategy for use across ITV, Ant and Dec and Viker’s digital channels, achieving widespread brand awareness.- Designed and implemented Push Notification strategies that saw a 4% uplift in CTR and positive retention increase, achieving higher than the benchmark across industries. Show less

Community and Influencer Marketing Lead

• Aug 2019 - Jan 2021

Promoted to the Senior Leadership Team. - Designed social media marketing strategies that boosted reach by 250-400% month-on-month, with no spend.- Established good relationships with talent managers and influencers internationally, producing a sheet of thousands of influencers social media insights, rates and contact details that proved highly useful when negotiating influencer campaigns.- Responsiveness to community feedback and continuous optimisation of the user experience achieved high customer satisfaction with an average 4.2* App Store rating across products.- Produced an effective TV ad treatment for release on ITV’s channels, that saw 100,000 installs.I also led numerous marketing campaigns from concept through to execution including: creative concept development, script writing, call sheets, casting, briefings, talent booking, directing shoots, post-production and launches. Show less

Community Manager

• Jan 2019 - Aug 2019

- Increased social media following across channels by over 1 Million within 1 year.- Implemented a new prize fulfilment process for thousands of players, increasing customer satisfaction and reducing operational costs. - Established brand tone of voice, communications and copywriting.

Research Analyst

• Jul 2016 - Feb 2018

- Researching, collecting and critically analysing information from a variety of sources, and communicating findings clearly to the wider team. - Identifying the target market and exploring consumer motivations, behaviours and touch points to establish accurate and relatable persona reports. - Working to tight deadlines, both independently and as part of a team. - Using my initiative and resourcefulness to deliver consistently high quality work. - Clients included international market leaders such as Melton Foods, Tim Hortons and ARYZTA. Show less

Writer

• Jul 2016 - Jun 2017

Social Media Manager

• Jun 2016 - Jan 2017

Student Minds is the UK's Student Mental Health Charity. Empowering students and members of the university community to look after their own mental health, support others and create change. - Content creation and social strategy, to ensure timely and suitable posts. - Increased engagement by 30%, resulting in higher attendance at events and sessions. - Liaised with organisations in Nottingham to secure sponsorship and raffle prize donations. Student Minds is the UK's Student Mental Health Charity. Empowering students and members of the university community to look after their own mental health, support others and create change. - Content creation and social strategy, to ensure timely and suitable posts. - Increased engagement by 30%, resulting in higher attendance at events and sessions. - Liaised with organisations in Nottingham to secure sponsorship and raffle prize donations.

Intern

• Sep 2016 - Sep 2016

Shake Social, a premier social media agency. - Writing blog posts for Equation (a domestic abuse charity) and Shake Social. - Copywriting for the Nottingham Rape Crisis Centre's twitter. - Attendee of the Safety for Women's Conference, discussing sexual harassment and misogyny hate crime. An inspiring day learning about measures the Nottinghamshire police take to help organisations ensure the protection and support of women at risk, and the impact social media campaigns like #everydaysexism and #nottacompliment can have in promoting positive change. Show less

Children's Coach

• Jun 2012 - Sep 2016

Brand Ambassador

• Feb 2016 - Jun 2016