Experience

Reiss

• United Kingdom
• Retail
• 700 & Above Employee

• Marketing Manager - Brand & Comms

  • May 2023 - Present



Hunter Boots Ltd

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand and Marketing Manager

  • Mar 2022 - Present

  * Key strategic Manager - helping to build brand awareness and positioning globally for Hunter * End to end management of campaign briefs include content and messaging plans * Oversee the execution of the seasonal brand strategy as well as co-op initiatives * Develop and manage the planning calendar for brand activities to drive visibility and desirability to acquire new audiences * Plan and strategise with product teams to ensure commercial needs are met * Marketing channel alignment from planning to execution, ensuring the all marketing channels and 3rd party agencies are consistent in activity and tone of voice * Oversea marketing budgets and allocation for global markets and marketing channels * Manage all wholesale/ trade marketing plans for UK and EMEA, planning paid activity and seeking out organic opportunities * Manage distributors, ensuring alignment through regular communications and assets/content sharing * End to end management of collaborations and partnerships to grow the brand * Prepare campaign launch packs and round up reports for senior teams through powerpoint and keynote Show less



Burberry

• United Kingdom
• Luxury Goods & Jewelry
• 700 & Above Employee

• Global Marketing Coordinator

  • Feb 2019 - Mar 2022

  • Led on and delivered multiple high budget campaigns, from ideating the initial strategy through to campaign activation. • Held ownership of the product marketing calendar, determining the key product pushes within the season and budget allocation, ensuring this aligned to commercial goals. • Implemented new processes between marketing and the trading/merchandising teams to ensure alignment and across product pushes, balancing commercial and brand image needs• Collaborative working and ideation with social, digital marketing, paid and PR teams to ensure the content delivered works and is tailored for all channel KPIs • Represented marketing in key stakeholder meetings, presenting upcoming plans and calendars Show less

• PR & Communications Assistant

  • Jul 2017 - Feb 2019

  • Monitoring PR coverage and generating reports• Fashion GPS• Press samples send outs • Editorial strategy planning• Editorial calendar planning• Communicating daily with global PR teams

• Samples Assistant

  • Sep 2016 - Jun 2017

  As Samples Assistant for MRTW i am the the point of contact for all Menswear samples enquiries. My main responsibilities are:• Oversee all sample movements and sample activity for Mens Ready to wear• Manage the life cycle of up to 1500 samples per season from goods receiving to production meetings, wholesale appointments, marketing initiatives, .com shoots through to the end of its use in the showroom. • Communicate daily with stakeholders and departments across the business in order to manage the samples in accordance with the showroom, marketing and digital calendars.• Analyse samples activity and create reports for management which reflect sample movements.• Manage a team of showroom assistants to assist with locating and storing samples. • Problem solving and planning are key to ensure samples are available for all business needs.• Confidentially with runway and business initiatives• Constantly improving systems and ways of working to optimise the showroom and ensure samples are tracked and returned ready for next use Show less



Burberry

• United Kingdom
• Luxury Goods & Jewelry
• 700 & Above Employee

• Showroom Assistant

  • Sep 2014 - Sep 2015

  - Tracking and monitoring movement of samples using SAP system- Visual merchandising- Range pulling for different initiatives - Assisted during regional buyer meetings - Working closely with Photo Studio and Digital Commerce - Assisted Wholesale team during market seasons- Created and organised efficient inventory storage management documents for samples

• Merchandising Intern

  • Jul 2015 - Jul 2015

  - Assisted with new line development - Attended store visits to discuss best sellers and potential new products with store managers- Completed extensive competitor analysis reports and then presented a powerpoint with the findings