Experience

Be Aveda Institutes

• United States
• Education Administration Programs
• 1 - 100 Employee

• Executive Director of Operations

  • Jan 2021 - Present

• Director Of Operations

  • May 2020 - Jan 2021

• Manager, Retail & Marketing

  • Jan 2019 - May 2020

  • Lead regional marketing strategy to drive traffic and transactions with marketing initiatives and programs including loyalty, merchandising, sampling, brand communication, point-of-sale, promotions and events.• Plan and implement a comprehensive retail marketing calendar for planned programs, product launches, promotions and traffic driving initiatives.• Manage and streamline inventory levels for both retail and backbar products.• Develop compelling and engaging in store merchandising and collateral to drive promotions and events. Show less



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Freelance Talent Management

  • May 2018 - Jan 2019

  • Manage and support 1,500 members of the freelance talent population across 7 states and 12 brands• Collaborate with each brands Head of Sales and Account Management Team to strategically schedule and deploy freelance talent during high traffic time periods based on each retailer’s promotional calendar• Work with the People Center of Excellence to establish and maintain a diversified, highly-qualified pool of freelance staff• Effectively communicate and engage the freelance community through a Freelance Management System to ensure up-to-date information regarding company initiatives, brand execution guidelines, and employment expectations Show less

• Associate, North America Trade Marketing

  • Feb 2017 - May 2018

  • Partner with Account Leads to establish and communicate clear goals and objectives for the account including sales and shipment plans to support season objectives (Holiday, key launch initiatives, retailer exclusives).• Conceptualization and execution of full 360 marketing campaigns tailored to retailer needs.• Track and ensure all assets required for marketing campaigns are delivered to retailer.• Lead development of retailer presentations, for marketing and promotions, with the goal of generating retailer support and superior execution of programs in store. This includes all Market & Steering meetings. • Responsible for the following accounts: Macy’s, Nordstrom, Sephora and ULTA Show less

• Assistant to the Vice President of Education, Talent Development and Special Events

  • May 2015 - Feb 2017

  • Plan, maintain and execute operational tasks including calendar management, meeting planning, travel accommodations and GERS expense reporting for the Vice President of Education, Special Events, and Talent Development and the Vice President of Key Accounts- Macy’s• Execute key responsibilities in the planning and execution of the twice yearly Field Education Meeting, North America National Sales Conference, Regional Roundtable Meeting for Directors, and Field Sales Super Territory Meeting• Project manager of enrichment programs for 4,880+ Beauty Advisors• Serve as a liaison between the Field and New York Office Show less



Neill-TSP

• Retail Advisor

  • Aug 2011 - May 2015

  • In alignment with the AVEDA brand, develop strong and personal relationships with guests by treating each one with the utmost respect• Meet and exceed daily sales quota of $46 per transaction• Recommend products and services to help meet guests needs• Appointed Interim Retail Manager/St. Petersburg during the 2014 holiday season

• Human Resource Intern

  • Jul 2014 - Sep 2014

  • Conducted reference calls for various applicants• Compiled in-depth questionnaire results to establish qualified applicants• Utilized electronic document management system to scan and file documents, including confidential employee agreements and I-9 forms• As a member of the HR team, assisted with the on-boarding process to ensure a seamless experience for all new hires

• Retail Advisor

  • Jun 2006 - Aug 2011

  • In alignment with the AVEDA brand, develop strong and personal relationships with guests by treating each one with the utmost respect• Meet and exceed daily sales quota of $46 per transaction• Recommend products and services to help meet guests needs



PeopleOps Consulting LLC

• Human Resources Intern

  • Jan 2014 - May 2014

  • Collaborated with clients across the nation to assist them in finding qualified employees • Utilized social media websites to analyze potential employees • Collected and analyzed a variety of resumes to present clients with an array of potential employees • Collaborated with clients across the nation to assist them in finding qualified employees • Utilized social media websites to analyze potential employees • Collected and analyzed a variety of resumes to present clients with an array of potential employees



Broadcast Films Critics Association

• Production Assistant Intern

  • Jan 2014 - Jan 2014

  • Assisted with organization and preparation of the 19th Annual Critics Choice Awards • Assisted the talent with signing posters for charity organizations • Identified the talent prior to their arrival to ensure the correct poster was available promptly • Assisted with organization and preparation of the 19th Annual Critics Choice Awards • Assisted the talent with signing posters for charity organizations • Identified the talent prior to their arrival to ensure the correct poster was available promptly