Ellie Murdoch

Digital Marketing Coordinator at Westerman Realty Limited - Bayleys Taupo
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Contact Information
us****@****om
(386) 825-5501
Location
Taupo, Waikato, New Zealand, NZ

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Credentials

  • Google Analytics for Beginners
    Google
    Jan, 2021
    - Oct, 2024

Experience

    • New Zealand
    • Real Estate
    • 1 - 100 Employee
    • Digital Marketing Coordinator
      • Dec 2019 - Present

      In my current role, I create and execute content and strategy both for our office and our agents over our digital channels. I capture and produce digital content, manage all social media platforms and help our 20+ agents with their social presence. I do a lot of work with videography and can confidently use our camera equipment and the Adobe Programmes Premiere Pro and After Effects, and use Photoshop every day in designing and editing photos. - Helped implement a new internal comms platform, Workplace by Meta, and I am consistently tracking and evolving how we use it- Implemented a new QR code strategy to help us track and collect data from previously un-trackable marketing (starting with adverts playing in our window display TV's, then aiming to add them to signboards at properties and eventually print advertising)- Leading a "Green Team" initiative within the business, focusing on recycling and waste management, focusing on our environmental impact and how we can do better, working closely with the local Council and organising litter picking/community clean ups with our agents. Show less

    • Marketing Assistant
      • Mar 2019 - Dec 2019

    • Australia
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Retail Assistant
      • Jan 2019 - Mar 2019

    • Hospitality
    • 400 - 500 Employee
    • Marketing Coordinator
      • Nov 2017 - Aug 2018

      I supported a team of five marketing managers and one brand director, helping with big projects such as photo and video shoots with high end brands including Barbour and John Deere, events such as the inaugural Season Opener to showcase the new renovations (a three day event with some of the biggest names in journalism and media in attendance) and the inaugural Glorious Garden Party where we hosted big names in media, business, titled landowners, and influencers, and saw retired tennis legends play a game with vintage racquets. Show less

    • Marketing Assistant
      • May 2017 - Nov 2017

    • United Kingdom
    • Public Relations and Communications Services
    • PR and Marketing Executive
      • Feb 2016 - Mar 2017

      After a one month placement, I was offered a full-time position. My tasks include: pitching press releases to journalists, gathering press coverage, attending client meetings and events, organising events, managing social media accounts and websites for ourselves and for clients, writing press releases and features, office administration, organising journalist review visits, proof reading and thinking up creative ideas for HFPR and clients. After a one month placement, I was offered a full-time position. My tasks include: pitching press releases to journalists, gathering press coverage, attending client meetings and events, organising events, managing social media accounts and websites for ourselves and for clients, writing press releases and features, office administration, organising journalist review visits, proof reading and thinking up creative ideas for HFPR and clients.

    • Shop Assistant
      • May 2015 - Feb 2016

    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
    • Content Marketing Work Experience
      • Jan 2016 - Jan 2016

      - Attended a meeting to discuss creative and potential content strategy for a client, where I contributed ideas - Carried out research for relevant industry news stories, and wrote up stories for the website - Used various content management systems - Took over Twitter for a day - Worked on some creative and potential content strategies for a client - Attended a meeting to discuss creative and potential content strategy for a client, where I contributed ideas - Carried out research for relevant industry news stories, and wrote up stories for the website - Used various content management systems - Took over Twitter for a day - Worked on some creative and potential content strategies for a client

    • United Kingdom
    • Real Estate
    • 1 - 100 Employee
    • Marketing Work Experience
      • Oct 2015 - Oct 2015

      For two weeks I carried out a variety of tasks in the Marketing Department, including: - Using content management systems to update information, edit descriptions and upload pictures for the different websites - Writing blogs for the student accommodation sites - Writing press releases - Keeping up to date with the social media outlets - Attending meetings - Attending a placement fair at Northumbria University, where I helped represent Adderstone Group and gave relevant information to students on the various placement roles available Show less

    • United Kingdom
    • Book and Periodical Publishing
    • 500 - 600 Employee
    • Children's Editorial Department Intern
      • Aug 2015 - Sep 2015

      I returned to the Children’s Editorial Department for a two week placement. I spent four days in the role of Editorial Assistant, and was in charge of duties such as: office admin, author care, handling money on behalf of the department, reading submissions, writing rejection letters, market research and briefing a reissue cover to an editor. I returned to the Children’s Editorial Department for a two week placement. I spent four days in the role of Editorial Assistant, and was in charge of duties such as: office admin, author care, handling money on behalf of the department, reading submissions, writing rejection letters, market research and briefing a reissue cover to an editor.

    • United Kingdom
    • Book and Periodical Publishing
    • 500 - 600 Employee
    • Children's Editorial Intern
      • Aug 2014 - Aug 2014

      I worked in the Children's Editorial Department for two weeks. I collected post, read manuscripts, compiled reviews of the manuscripts for the Editors and helped with tasks on up and coming book publications. I attended meetings and helped with a New York Times bestselling author's book signing. I was offered another week but had to decline as I was returning to University. I have since organised another two weeks of work experience in the same department for summer 2015. I worked in the Children's Editorial Department for two weeks. I collected post, read manuscripts, compiled reviews of the manuscripts for the Editors and helped with tasks on up and coming book publications. I attended meetings and helped with a New York Times bestselling author's book signing. I was offered another week but had to decline as I was returning to University. I have since organised another two weeks of work experience in the same department for summer 2015.

  • Polity Press
    • Cambridge, United Kingdom
    • Editorial Intern
      • Jul 2014 - Jul 2014

      I worked predominantly in Editorial during my week's work experience. I researched images for book covers and updated author folders, using the old paper folders and the new online system. I also worked with the Rights Department and learned about academic publishing. I worked predominantly in Editorial during my week's work experience. I researched images for book covers and updated author folders, using the old paper folders and the new online system. I also worked with the Rights Department and learned about academic publishing.

  • Northern Echo
    • Durham, United Kingdom
    • Journalist Intern
      • Feb 2012 - Feb 2012

      During my week's work experience I covered various events, including civic ceremonies, County Court hearings and art exhibition openings. I interviewed relevant people and wrote up articles, of which there were between two and four a day, which were subsequently published in the next day's newspaper. During my week's work experience I covered various events, including civic ceremonies, County Court hearings and art exhibition openings. I interviewed relevant people and wrote up articles, of which there were between two and four a day, which were subsequently published in the next day's newspaper.

Education

  • The University of Stirling
    Bachelor of Arts (BA Hons), English and Journalism Studies
    2011 - 2015
  • Newcastle Church High School
    2006 - 2011

Community

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