Manager, Marketing and Intranet Communications

• Sep 2022 - Present

Marketing Coordinator and Website Manager

• Dec 2017 - Sep 2022

One half of a two-person marketing team responsible for all digital and print advertising, website maintenance and design, email marketing, social media marketing, photography and data tracking and analysis for the UVA Bookstore, Cavalier Computers and UVA Bookstore satellite stores. Identified growth areas and developed a marketing strategy for UVA Back to School and seasonal events in order to increase the Bookstore’s customer base and create loyalty with new students and parents. Co-managed… Show more One half of a two-person marketing team responsible for all digital and print advertising, website maintenance and design, email marketing, social media marketing, photography and data tracking and analysis for the UVA Bookstore, Cavalier Computers and UVA Bookstore satellite stores. Identified growth areas and developed a marketing strategy for UVA Back to School and seasonal events in order to increase the Bookstore’s customer base and create loyalty with new students and parents. Co-managed four multi-million-dollar e-commerce websites. In charge of designing and coding website slides, header & footer banners and new pages as well as making daily site edits and debugging code. Redesigned the Cavalier Computers and Cav Program websites with careful attention to improved user experience; assisted in the redesign of the UVA Bookstore website. Developed regular email marketing campaigns for the UVA Bookstore and Cavalier Computers with an 59.2% average open rate (8.13% click rate) as well as digital and print ads featured on websites and in publications within the University and throughout the city of Charlottesville. Worked as the Apple Computers liaison and created all Apple marketing materials for Cavalier Computers. Created and executed a social media strategy; increased the Bookstore’s Facebook following by nearly 15% without the use of paid advertising; Instagram, nearly 40%. Brought in over $24,000 in revenue in 2019. Strengthened relationships with University stakeholders and forged new relationships to benefit the Bookstore. Show less One half of a two-person marketing team responsible for all digital and print advertising, website maintenance and design, email marketing, social media marketing, photography and data tracking and analysis for the UVA Bookstore, Cavalier Computers and UVA Bookstore satellite stores. Identified growth areas and developed a marketing strategy for UVA Back to School and seasonal events in order to increase the Bookstore’s customer base and create loyalty with new students and parents. Co-managed… Show more One half of a two-person marketing team responsible for all digital and print advertising, website maintenance and design, email marketing, social media marketing, photography and data tracking and analysis for the UVA Bookstore, Cavalier Computers and UVA Bookstore satellite stores. Identified growth areas and developed a marketing strategy for UVA Back to School and seasonal events in order to increase the Bookstore’s customer base and create loyalty with new students and parents. Co-managed four multi-million-dollar e-commerce websites. In charge of designing and coding website slides, header & footer banners and new pages as well as making daily site edits and debugging code. Redesigned the Cavalier Computers and Cav Program websites with careful attention to improved user experience; assisted in the redesign of the UVA Bookstore website. Developed regular email marketing campaigns for the UVA Bookstore and Cavalier Computers with an 59.2% average open rate (8.13% click rate) as well as digital and print ads featured on websites and in publications within the University and throughout the city of Charlottesville. Worked as the Apple Computers liaison and created all Apple marketing materials for Cavalier Computers. Created and executed a social media strategy; increased the Bookstore’s Facebook following by nearly 15% without the use of paid advertising; Instagram, nearly 40%. Brought in over $24,000 in revenue in 2019. Strengthened relationships with University stakeholders and forged new relationships to benefit the Bookstore. Show less

Independant Consultant

• Jun 2014 - May 2022

Speak! Language Center and B-Speak! English For Business Students and Professionals Developed specialized curricula and individually-tailored strategies for international students struggling to adjust to the demands of rigorous, high-level academics in their second language. Coached international students entering competitive business schools, current MBA students and professionals; helped students waitlisted by Darden improve their English communication skills in order to gain… Show more Speak! Language Center and B-Speak! English For Business Students and Professionals Developed specialized curricula and individually-tailored strategies for international students struggling to adjust to the demands of rigorous, high-level academics in their second language. Coached international students entering competitive business schools, current MBA students and professionals; helped students waitlisted by Darden improve their English communication skills in order to gain acceptance. Managed two websites, wrote all blog posts and designed and executed social media marketing to increase brand visibility. Created ads for Charlottesville buses and magazines and digital ads for online publications to promote Speak! programs. Diploma Frame Deals (DFD) Rebranded DFD to isolate and target ideal customers, increase brand visibility and convert traffic to sales. Designed and built new website, migrated all former site data and created digital graphics for web and marketing materials. Planned and managed Google AdWords, social media marketing, email marketing and Facebook marketing campaigns. Songa Designs International Designed fashion and home décor products for large-scale production as well as digital graphics and multiple website pages. Created 2017 digital look book, assisted with brand strategy and planning and coordinated production logistics. Independent Brand Consultant And Website Designer Brand consultant and website manager for Emerge International, The Light Fantastic Theater Company, Chad B. Anderson, editor and writer, and Diploma Frame Deals. Show less Speak! Language Center and B-Speak! English For Business Students and Professionals Developed specialized curricula and individually-tailored strategies for international students struggling to adjust to the demands of rigorous, high-level academics in their second language. Coached international students entering competitive business schools, current MBA students and professionals; helped students waitlisted by Darden improve their English communication skills in order to gain… Show more Speak! Language Center and B-Speak! English For Business Students and Professionals Developed specialized curricula and individually-tailored strategies for international students struggling to adjust to the demands of rigorous, high-level academics in their second language. Coached international students entering competitive business schools, current MBA students and professionals; helped students waitlisted by Darden improve their English communication skills in order to gain acceptance. Managed two websites, wrote all blog posts and designed and executed social media marketing to increase brand visibility. Created ads for Charlottesville buses and magazines and digital ads for online publications to promote Speak! programs. Diploma Frame Deals (DFD) Rebranded DFD to isolate and target ideal customers, increase brand visibility and convert traffic to sales. Designed and built new website, migrated all former site data and created digital graphics for web and marketing materials. Planned and managed Google AdWords, social media marketing, email marketing and Facebook marketing campaigns. Songa Designs International Designed fashion and home décor products for large-scale production as well as digital graphics and multiple website pages. Created 2017 digital look book, assisted with brand strategy and planning and coordinated production logistics. Independent Brand Consultant And Website Designer Brand consultant and website manager for Emerge International, The Light Fantastic Theater Company, Chad B. Anderson, editor and writer, and Diploma Frame Deals. Show less

Co-founder, COO and Head Designer

• Jan 2011 - Jul 2014

Mission: to design high quality fashion accessories while providing dignified employment to artisans in rural communities. To focus on development instead of dependence by teaching these artisans as well as Songa staff the skills necessary to compete successfully and independently in both a local and global economy. Designed multiple jewelry and accessory collections from locally sourced Rwandan materials for sale in the US. Managed a team of Rwandan staff and a network of over 150… Show more Mission: to design high quality fashion accessories while providing dignified employment to artisans in rural communities. To focus on development instead of dependence by teaching these artisans as well as Songa staff the skills necessary to compete successfully and independently in both a local and global economy. Designed multiple jewelry and accessory collections from locally sourced Rwandan materials for sale in the US. Managed a team of Rwandan staff and a network of over 150 artisans and conducted rigorous quality control trainings. Built professional relationships with Rwandan government officials, international diplomats, and local businesses. Managed all Songa Designs sales in Rwanda, worked with local retailers, and planned large Songa Designs events. Show less Mission: to design high quality fashion accessories while providing dignified employment to artisans in rural communities. To focus on development instead of dependence by teaching these artisans as well as Songa staff the skills necessary to compete successfully and independently in both a local and global economy. Designed multiple jewelry and accessory collections from locally sourced Rwandan materials for sale in the US. Managed a team of Rwandan staff and a network of over 150… Show more Mission: to design high quality fashion accessories while providing dignified employment to artisans in rural communities. To focus on development instead of dependence by teaching these artisans as well as Songa staff the skills necessary to compete successfully and independently in both a local and global economy. Designed multiple jewelry and accessory collections from locally sourced Rwandan materials for sale in the US. Managed a team of Rwandan staff and a network of over 150 artisans and conducted rigorous quality control trainings. Built professional relationships with Rwandan government officials, international diplomats, and local businesses. Managed all Songa Designs sales in Rwanda, worked with local retailers, and planned large Songa Designs events. Show less

Co-Founder

• Jan 2010 - Apr 2011

Co-founded Rwanda Nziza (Beautiful Rwanda), the first handicraft store in Kigali that links Rwandan artisans directly to the local market where they earn 100% of profits from the products they sell. Organized, managed, and led planning meetings with leaders of over 20 local cooperatives (approximately 600 artisans) whose incomes reach over 2,000 beneficiaries. Traveled to villages throughout country to assess export quality and help with product selection. Co-founded Rwanda Nziza (Beautiful Rwanda), the first handicraft store in Kigali that links Rwandan artisans directly to the local market where they earn 100% of profits from the products they sell. Organized, managed, and led planning meetings with leaders of over 20 local cooperatives (approximately 600 artisans) whose incomes reach over 2,000 beneficiaries. Traveled to villages throughout country to assess export quality and help with product selection.

Program Coordinator

• Jan 2010 - Dec 2010

Provided product quality control training to all Indego Africa partner cooperatives. Helped cooperatives manage and complete product orders. Helped design English language program, taught English classes, and managed English language and Kinyarwanda literacy teachers Provided product quality control training to all Indego Africa partner cooperatives. Helped cooperatives manage and complete product orders. Helped design English language program, taught English classes, and managed English language and Kinyarwanda literacy teachers

Diversity and Inclusion Assistant

• Jan 2009 - Jul 2009

Assisted Diversity Department Team in developing Multicultural and Women’s Employee Resource Groups (ERGs). Collaborated with Diversity Team to develop ERG architecture and increase membership. Co-planned and executed large networking and professional development events; met with vendors, managed onsite event logistics. Drafted letters, created and updated spreadsheets, budgets and PowerPoint presentations. Created corporate project books for Diversity Department Directors and Chief… Show more Assisted Diversity Department Team in developing Multicultural and Women’s Employee Resource Groups (ERGs). Collaborated with Diversity Team to develop ERG architecture and increase membership. Co-planned and executed large networking and professional development events; met with vendors, managed onsite event logistics. Drafted letters, created and updated spreadsheets, budgets and PowerPoint presentations. Created corporate project books for Diversity Department Directors and Chief Diversity & Inclusion Officer. Show less Assisted Diversity Department Team in developing Multicultural and Women’s Employee Resource Groups (ERGs). Collaborated with Diversity Team to develop ERG architecture and increase membership. Co-planned and executed large networking and professional development events; met with vendors, managed onsite event logistics. Drafted letters, created and updated spreadsheets, budgets and PowerPoint presentations. Created corporate project books for Diversity Department Directors and Chief… Show more Assisted Diversity Department Team in developing Multicultural and Women’s Employee Resource Groups (ERGs). Collaborated with Diversity Team to develop ERG architecture and increase membership. Co-planned and executed large networking and professional development events; met with vendors, managed onsite event logistics. Drafted letters, created and updated spreadsheets, budgets and PowerPoint presentations. Created corporate project books for Diversity Department Directors and Chief Diversity & Inclusion Officer. Show less

Strategic Planning Group Section 8 Specialist

• Mar 2008 - Nov 2008

Reviewed hundreds of Section 8 applications for completeness and quality control. Helped tenants complete applications on site and in the office using both English and Spanish. Updated project databases, drafted letters, and coordinated large mailings using Microsoft Office. Corresponded with landlords to monitor project progress and ensure that deadlines would be met. Trained temporary employees and HPD staff and provided ongoing supervision as needed Reviewed hundreds of Section 8 applications for completeness and quality control. Helped tenants complete applications on site and in the office using both English and Spanish. Updated project databases, drafted letters, and coordinated large mailings using Microsoft Office. Corresponded with landlords to monitor project progress and ensure that deadlines would be met. Trained temporary employees and HPD staff and provided ongoing supervision as needed

Online Marketing Researcher

• May 2008 - Aug 2008

Online Marketing Researcher for international women’s development organization. Led an online marketing research initiative to increase traffic to website and online store. Created and monitored Google Adwords ads for a variety of products and services. Researched search engine optimization strategies as well as techniques for writing effective blogs. Translated GGP’s Membership Application from English to Spanish. Drafted Online Marketing user guides and trained GGP staff Online Marketing Researcher for international women’s development organization. Led an online marketing research initiative to increase traffic to website and online store. Created and monitored Google Adwords ads for a variety of products and services. Researched search engine optimization strategies as well as techniques for writing effective blogs. Translated GGP’s Membership Application from English to Spanish. Drafted Online Marketing user guides and trained GGP staff

Project Associate/AmeriCorps VISTA

• Feb 2007 - Feb 2008

NFDP Project Associate through government sponsored, poverty-alleviation program: AmeriCorps VISTA. Wrote a grant for Heifer International in order to create interest groups for female participants. Created specialized ESL program complete with user guide example curriculum, and glossary. Reviewed applications, interviewed applicants, and hired a teacher. Co-wrote, illustrated, and edited an informational Toolkit for beginning farmers. Visited participants in the field and provided… Show more NFDP Project Associate through government sponsored, poverty-alleviation program: AmeriCorps VISTA. Wrote a grant for Heifer International in order to create interest groups for female participants. Created specialized ESL program complete with user guide example curriculum, and glossary. Reviewed applications, interviewed applicants, and hired a teacher. Co-wrote, illustrated, and edited an informational Toolkit for beginning farmers. Visited participants in the field and provided individual assistance. Translated key organizational materials into Spanish. Created relationships with other organizations; connected NFDP participants with their programs Show less NFDP Project Associate through government sponsored, poverty-alleviation program: AmeriCorps VISTA. Wrote a grant for Heifer International in order to create interest groups for female participants. Created specialized ESL program complete with user guide example curriculum, and glossary. Reviewed applications, interviewed applicants, and hired a teacher. Co-wrote, illustrated, and edited an informational Toolkit for beginning farmers. Visited participants in the field and provided… Show more NFDP Project Associate through government sponsored, poverty-alleviation program: AmeriCorps VISTA. Wrote a grant for Heifer International in order to create interest groups for female participants. Created specialized ESL program complete with user guide example curriculum, and glossary. Reviewed applications, interviewed applicants, and hired a teacher. Co-wrote, illustrated, and edited an informational Toolkit for beginning farmers. Visited participants in the field and provided individual assistance. Translated key organizational materials into Spanish. Created relationships with other organizations; connected NFDP participants with their programs Show less

Program Designer/Coordinator

• Jun 2006 - Oct 2006

Program Designer/Coordinator for an organization that supports indigenous women and their families. Created an art and music program for indigenous Guatemalan children. Incorporated Mayan history and cosmology, as well as gender equality, environmental conservation, civic participation, and cultural heritage and pride into the curriculum Connected AMA to a network of Guatemalan non-profit organizations and volunteers. Introduced AMA staff to people who could help them fundraise and advertise Program Designer/Coordinator for an organization that supports indigenous women and their families. Created an art and music program for indigenous Guatemalan children. Incorporated Mayan history and cosmology, as well as gender equality, environmental conservation, civic participation, and cultural heritage and pride into the curriculum Connected AMA to a network of Guatemalan non-profit organizations and volunteers. Introduced AMA staff to people who could help them fundraise and advertise