Customer Marketing Manager

• Jun 2023 - Present

Senior Lifecycle Marketing Specialist

• Apr 2022 - Jun 2023

Lifecycle Marketing Manager

• May 2021 - Apr 2022

➤ Plan and build end-to-end email program reaching 60k monthly unique users across multiple product lines to connect with customers at key lifecycle moments ➤ Work with product team to create and test new channels for in-product communication, including DMs and app home messages ➤ Optimize email performance through iterative testing of messaging, segmentation, design and other factors ➤ Developed and launched lead scoring program to support sales outreach ➤ Plan and build end-to-end email program reaching 60k monthly unique users across multiple product lines to connect with customers at key lifecycle moments ➤ Work with product team to create and test new channels for in-product communication, including DMs and app home messages ➤ Optimize email performance through iterative testing of messaging, segmentation, design and other factors ➤ Developed and launched lead scoring program to support sales outreach

Outbound Marketing Specialist

• Sep 2019 - May 2021

➤ As a member of the new construction steering committee, contributed to initiative prioritization, ran campaigns, and shared results with leadership teams.➤ Planned and executed a system of automated nurture programs designed to drive product adoption and education for new and existing landlord customers.➤ Managed a monthly newsletter responsible for $1.2 million in marketing-influenced revenue in 2020.➤ Implemented the first double-opt-in subscription program at Zillow to align with industry best practices and deliver a more responsive experience to customers. Show less

Marketing Specialist

• Jul 2019 - Sep 2019

➤ Maximize impact of unique content by managing multi-channel content calendar and execution, including paid and organic social, email, and live events.➤ Created a cross-team working group to develop and refine a customer journey map that focused efforts across the business, aligned team to customer needs, and drove new initiatives➤ Make strategy recommendations to leadership based on campaign performance, test results, and attributed marketing influence.

Marketing Coordinator

• Jul 2018 - Jul 2019

➤ Created a cross-team working group to develop and refine a customer journey map that focused efforts across the business, aligned team to customer needs, and drove new initiatives➤ Managed multi-channel content calendar and execution, including paid and organic social, email, and live events➤ Drove a 43% increase in key objectives over a two month period on paid social channels

Event Coordinator

• Oct 2016 - Jun 2018

➤ Coordinated production of multi-day events to drive brand awareness, customer engagement and product adoption for multiple internal stakeholders➤ Collaborated with sales and marketing stakeholders to create personalized, meaningful, on-brand messaging and collateral tailored to specific client personas

Buyer

• Aug 2015 - Sep 2016

➤ Sourced, curated, and purchased weekly selection of organic produce and artisanal groceries for Full Circle’s Alaska customers. ➤ Managed and expanded Full Circle’s product offerings by developing and maintaining vendor and farm partnerships. ➤ Tracked inventory, sales data, and current food trends to ensure a selection of high-quality products for Full Circle customers. ➤ Sourced, curated, and purchased weekly selection of organic produce and artisanal groceries for Full Circle’s Alaska customers. ➤ Managed and expanded Full Circle’s product offerings by developing and maintaining vendor and farm partnerships. ➤ Tracked inventory, sales data, and current food trends to ensure a selection of high-quality products for Full Circle customers.

Purchaser and Sourcing Manager

• Oct 2014 - Aug 2015

Research and source new products and vendors — with a focus on small, local companies, develop and maintain vendor partnerships, track food trends and product sales, manage and reconcile inventory. Research and source new products and vendors — with a focus on small, local companies, develop and maintain vendor partnerships, track food trends and product sales, manage and reconcile inventory.

Intern

• Jan 2010 - May 2010

Assisted with speech perception experiments for research studies, transcribed audio data, and provided administrative support: organized files, made appointments, and informed and prepared research subjects. Assisted with speech perception experiments for research studies, transcribed audio data, and provided administrative support: organized files, made appointments, and informed and prepared research subjects.