Ellie Gates
Marketing Executive at SETAG Yachts- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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NPLQ - National Pool Lifegaurd Qualification
Royal Life Saving Society UK - RLSS UKJan, 2012- Oct, 2024
Experience
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SETAG Yachts
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United Kingdom
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Shipbuilding
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1 - 100 Employee
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Marketing Executive
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Jan 2021 - Present
SETAG is the world’s leading design & refit specialists - redefining pre-owned yachts through our expert-led bespoke refit service. An intrical part of the company since day zero - working closely with the CEO to create the brand from scratch, which has now become recognisable as the leading refit specialist - since launch in April 2021. Responsible for all Marketing activities with an end-goal of generating business through quality leads. SETAG is the world’s leading design & refit specialists - redefining pre-owned yachts through our expert-led bespoke refit service. An intrical part of the company since day zero - working closely with the CEO to create the brand from scratch, which has now become recognisable as the leading refit specialist - since launch in April 2021. Responsible for all Marketing activities with an end-goal of generating business through quality leads.
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Princess Yachts
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United Kingdom
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Maritime Transportation
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700 & Above Employee
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Marketing Executive
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Feb 2018 - Sep 2020
• Production, development and creation of marketing communications and digital channels: social media platforms, email marketing, portal and website updates• Providing fast checked copy editing and formatting assurance during the creation of website content and other promotional materials• New digital asset creation – working independently to ensure campaigns and promotions are built to the correct standards measured against the brief and proactively recommending improvements where appropriate. For example - CGIs, Boat Layouts, Photo and Video shoots, Virtual Tours and Virtual Reality• Successfully managed photoshoot and video shoots for new Flagship model in July 2020• Manage key accounts for external marketing agencies• Produce printed material, such as Price list and Brochure proofs• Analyses of marketing trends, patterns and highlighting any potential issues or problemsthat may affect the delivery of marketing campaigns• Ensuring that all marketing schedules are updated and that key milestones are met andrecorded• Proofread, final imagery signoff and approval for International magazine advertisements,while monitoring campaign schedules• Proactively working with key stakeholders across the business- Stint in the Product Planning departmento Evaluation of a specific market sector: proposals with detailed recommendations to take market shareo Specification and Option form updates o Pricing Matrix o Competitor analysis o Strategic thinking
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Marketing Graduate
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Feb 2018 - Oct 2018
• Social Media management and proposals for improvement• PR communication via Press Releases, Newsletters and bulletins/mailers• Copywriting; Product Brochures, Invites, Voiceovers• Gaining experience within a luxury brand
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Sabbatical
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Business Consulting and Services
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1 - 100 Employee
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Sabbatical: travel and volunteer work
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Nov 2018 - Aug 2019
I fulfilled a lifelong ambition to travel the world and learn more about other cultures. Exploring Dubai, Thailand, Vietnam, Cambodia, Laos, New Zealand, Australia, Bali, The Philippines, Singapore, Kuala Lumpur, Rarotonga and 'some of' the West coast of America. I fulfilled a lifelong ambition to travel the world and learn more about other cultures. Exploring Dubai, Thailand, Vietnam, Cambodia, Laos, New Zealand, Australia, Bali, The Philippines, Singapore, Kuala Lumpur, Rarotonga and 'some of' the West coast of America.
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CuldeSac™
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Spain
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Account Manager/ Copywriter
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Jul 2018 - Oct 2018
As Princess Yachts is part of the LVMH family of companies, to broaden my experience I was selected to work for their external Events agency and I was involved in three major projects/pitches: • LVMH Perfume & Cosmetics Christmas Dinner in Madrid, theme ‘Talent show’ o Concept creation o Venue research o Created and implemented the ‘claim’ for our proposed event, "Move to a New Wave” • Princess Yachts o Assisted with the preparations and running's of major Network events in Valencia and European Boat Shows o Full responsibility for communication between client and agency o Venue scouting researching, organising visits and negotiating prices of hire o Creative concept assistance o Organised and supported exclusive guests with activities o Maintained excellent client relationships through superior customer skills o Took daily responsibly for the smooth runnings of the events • Automobili Lamborghini’s launch of their Huracan FL in Bahrain, o Created initial concept for event through thorough product research o Venue scouting – researching, organising visits and negotiating prices of hire o Created and implemented the ‘claim’ for our proposed event graphic - “Daily Disruption” o Collaborated with the creative teams to proof read their submissions for the pitch to copywrite the final presentation, which was highly commended and reached the final two in the selection process
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APCO Worldwide
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Intern
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Jan 2018 - Jan 2018
To gain an insight into the PR world and to experience different ways of communicating to the media and the public, I conduct a two-week placement. I was involved with: • Media scans • Conducting research on campaign effectiveness • Assisting with conceptual developments • New Business research • Copywriting; award submissions and copy used in a video concept to communicate what APCO Worldwide do for their clients. To gain an insight into the PR world and to experience different ways of communicating to the media and the public, I conduct a two-week placement. I was involved with: • Media scans • Conducting research on campaign effectiveness • Assisting with conceptual developments • New Business research • Copywriting; award submissions and copy used in a video concept to communicate what APCO Worldwide do for their clients.
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Hays
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United Kingdom
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Staffing and Recruiting
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700 & Above Employee
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Administrator
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Sep 2017 - Jan 2018
As an Administrator I was committed to providing excellent support while managing duties in a high-pressured environment with outstanding organisational and interpersonal skills. After my time in Amsterdam I went back to The University of Surrey to complete the final year of my BA Hons degree. As an Administrator I was committed to providing excellent support while managing duties in a high-pressured environment with outstanding organisational and interpersonal skills. After my time in Amsterdam I went back to The University of Surrey to complete the final year of my BA Hons degree.
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BSUR
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Netherlands
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Advertising Services
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1 - 100 Employee
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Strategist
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Apr 2016 - Jul 2016
Second part of my Erasmus year within a Creative Agency. • Identified key consumer trends and analyzing campaign effectiveness • Presenting findings and conclusions to project teams • Website copywriting of agency cases • Copywrite final pitch documents for clients such as Likeflo and DigitalStrom. Second part of my Erasmus year within a Creative Agency. • Identified key consumer trends and analyzing campaign effectiveness • Presenting findings and conclusions to project teams • Website copywriting of agency cases • Copywrite final pitch documents for clients such as Likeflo and DigitalStrom.
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DVP Group Eventmarketing
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Advertising Services
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1 - 100 Employee
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Junior Creative Producer
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Aug 2015 - Mar 2016
First part of my Erasmus year within a Creative Agency. • Conceptual developments • Working alongside stylists at events • Creation of mood-boards and presentations • Research development into venues, potential clients, trends • Creation of manuals and office documents • Supporting the Creative or Project Managers in day-to-day activities. First part of my Erasmus year within a Creative Agency. • Conceptual developments • Working alongside stylists at events • Creation of mood-boards and presentations • Research development into venues, potential clients, trends • Creation of manuals and office documents • Supporting the Creative or Project Managers in day-to-day activities.
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Education
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2013 - 2017
University of Surrey
Bachelor’s Degree, English Literature -
1998 - 2013
Plymouth College Independent School
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