Digital Strategist

• May 2023 - Present

Analyst, Marketing Strategy & Analytics

• Jan 2022 - May 2023

• Manage the Growth Marketing budget, tracking weekly pacing, budget reductions, optimizations, and ROI. • Work closely with executive stakeholders, including the C-Suite to develop insights and strategy based on company financials. • Write SQL queries to track Growth Marketing channel KPIs including SEM, SEO, Paid Social, Programmatic, CRM and Promotions. • Lead Weekly, Monthly and Quarterly business reviews for the Growth team. • Manage the Growth Marketing budget, tracking weekly pacing, budget reductions, optimizations, and ROI. • Work closely with executive stakeholders, including the C-Suite to develop insights and strategy based on company financials. • Write SQL queries to track Growth Marketing channel KPIs including SEM, SEO, Paid Social, Programmatic, CRM and Promotions. • Lead Weekly, Monthly and Quarterly business reviews for the Growth team.

Campaign Coordinator

• Jul 2021 - Jan 2022

• Managed and executed 75 brand campaigns through completion, including brand retention. • Worked with talent to provide project management including content calendar and campaign execution. • Orchestrated onboarding calls between talent, clients and internal teams. • Consulted on brand marketing strategy and optimizations including email and SMS campaigns and SEO. • Supervised and directed the implementation of marketing suggestions. • Collected and analyzed post-campaign metrics. • Clients included: HBO Max, Museum of Metropolitan Art, Johnson & Johnson, Cetaphil. Show less

Brand Marketing Lead

• Jan 2021 - Jul 2021

- Supervise and manage the marketing team and oversee interns- Create cross-functional strategies, set KPIs and measure and report performance across marketing channels- Increased average monthly email marketing revenue by 150%, SMS revenue by 215% since beginning of employment- Mange the marketing budget and allocate resources across marketing channels- Created and launched the Mayfair Ambassador program in Spring 2021- Develop and implement marketing campaigns across all channels including SMS, email, advertising and website promotions Show less

Marketing Coordinator

• Aug 2020 - Jan 2021

Gallagher Benefit Services Sales Intern

• Jun 2019 - Aug 2019

• Attended meetings in a B2B capacity, working through the sales funnel from prospecting to finalist meetings. • Assisted managers on projects including obtaining prospect contact information, scrubbing prospect lists using Salesforce, and helping strategize for finalist meetings. • Participated in cold call and sales challenges, for which my team advanced to the finals. • Attended meetings in a B2B capacity, working through the sales funnel from prospecting to finalist meetings. • Assisted managers on projects including obtaining prospect contact information, scrubbing prospect lists using Salesforce, and helping strategize for finalist meetings. • Participated in cold call and sales challenges, for which my team advanced to the finals.

Consultant

• Mar 2019 - Jun 2019

-Built a market entry approach for an Indian-based technology company to enter the US food and beverage market. -Created a digital marketing strategy including social media, SEO/SEM, and email campaigns. -Communicated strategies to executives using Zoom technology. -Built a market entry approach for an Indian-based technology company to enter the US food and beverage market. -Created a digital marketing strategy including social media, SEO/SEM, and email campaigns. -Communicated strategies to executives using Zoom technology.

Sales Associate

• Mar 2018 - May 2019

Buying Intern

• Jun 2018 - Aug 2018

-Assisted the buying team in writing purchase orders, inputting financial data into the Range Plan, and organizing inventory data in Operations Suite (OpSuite) software. -Worked in direct contact with vendors to acquire merchandise information and place orders. -Created Microsoft Excel spreadsheets and PowerPoint decks to organize inventory and distribution data.

Consultant

• Jan 2019 - Mar 2019

-Worked in a team of driven students to initiate a new product development. -Utilized Qualtrics Data Analysis software to create and launch two surveys and collect relevant data. -Conducted perceptual mapping and conjoint analysis studies. -Communicated findings to Thermos executives using Microsoft Office. -Worked in a team of driven students to initiate a new product development. -Utilized Qualtrics Data Analysis software to create and launch two surveys and collect relevant data. -Conducted perceptual mapping and conjoint analysis studies. -Communicated findings to Thermos executives using Microsoft Office.

Consultant

• Sep 2018 - Nov 2018

-Conducted an industry analysis and produced data driven segmentation. -Worked with a team of students to formulate a new marketing strategy to build brand awareness and increase company growth. -Effectively communicated findings to JiMMYBAR! executives using PowerPoint decks. -Conducted an industry analysis and produced data driven segmentation. -Worked with a team of students to formulate a new marketing strategy to build brand awareness and increase company growth. -Effectively communicated findings to JiMMYBAR! executives using PowerPoint decks.

Assistant State Alumnae Chairman

• Aug 2017 - Mar 2018

-Assembled and processed documents for Delta Zeta National Headquarters as a representative of the State of Illinois. -Coordinated statewide Alumnae events and quarterly meetings for Alumnae Chapter Presidents. -Built a larger social media outreach and wrote quarterly newsletters for Delta Zeta Alumnae. -Assembled and processed documents for Delta Zeta National Headquarters as a representative of the State of Illinois. -Coordinated statewide Alumnae events and quarterly meetings for Alumnae Chapter Presidents. -Built a larger social media outreach and wrote quarterly newsletters for Delta Zeta Alumnae.