Experience

Summerset Retirement Villages

• New Zealand
• Hospitals and Health Care
• 500 - 600 Employee

• Communications Advisor

  • Dec 2021 - Present



SHUT THE FRONT DOOR NZ LIMITED

• New Zealand
• Retail
• 1 - 100 Employee

• Marketing

  • Sep 2017 - Jan 2018

  Digital marketing manager for home design and giftware chain. Digital marketing manager for home design and giftware chain.



LivingSocial

• United States
• Advertising Services
• 400 - 500 Employee

• Deputy Editor

  • Jul 2011 - May 2014

  Responsible for crafting uniquely-themed advertising copy for retail, fitness, hotel, restaurant and beauty clients across multiple platforms. Involved in idea generation for nationwide campaigns for household-name brands, including Marks & Spencer, Hilton Hotels, Tesco, and Boots. Edit and proofread copy content for approximately 100 adverts per week within high-subscription, high-performing regional and national markets, ensuring strict compliance to the ASA and CAP-code guidelines Source, train, and manage a team of freelance writers. Editorial liaison to the Marketing department to ensure LivingSocial’s tone of voice is reflected consistently in all communication. Work closely with Art, Production, and Sales, as well as external stakeholders and merchants to ensure all aspects of an advert work in harmony. Video voiceover for national deals and countrywide merchants. Show less



Oyster IMS - Information Management Solutions

• United Kingdom
• Information Services
• 1 - 100 Employee

• Marketing Manager

  • Jun 2010 - Jul 2011

  Produced all marketing and communications content both electronically and in print, including website copy, corporate blog, Twitter feed, White Papers, e-mail campaigns, and marketing collateral. Oversaw SEO and SEM efforts, including social media marketing, Google Adwords campaigns, and email marketing. Developed objectives, strategies and creative language for sales presentations and promotions. Created and managed web-based seminars, including all pre- and post-event collateral. Responsible for the development of the corporate marketing and communications strategy. Produced all internal and external marketing communications for a range of events, including seminars, breakfast briefings, conferences and trade shows. Liaison officer for vendors, partners and attendees for all event information and related collateral. Show less



Jungle Island

• Events and Marketing Manager

  • Dec 2005 - May 2007

  Oversaw all outside advertising and PR agencies in the development of creative advertising, media planning and marketing collateral. Proofed and edited all creative materials before release. Responsible for the content of internal newsletters for staff and stakeholders. Created, developed and implemented marketing strategies and incentives aimed at attracting and maintaining high visitor count. Implementation of those strategies resulted in increased prominence and recognition of landmark attraction and hospitality venue. Planned and executed all in-park promotions and events, serving as primary contact for every department and outside organisation involved. Planned and implemented special events through joint promotions with prominent national, regional, and local media, business and civic organisations. Worked in collaboration with other departments, communities, businesses and institutions to raise visibility of Jungle Island and increase audience diversity. Developed sponsorship proposals and secured event sponsorship from local and national businesses. Established strategies and initiatives to increase sales in all internal and external sales areas, including Food and Beverage, Retail, and VIP activities. Show less



Niche Media LLC

• New York City

• Staff Writer

  • 2002 - 2005

  Responsible for writing and producing the Most Wanted: Around Town section of monthly New York-based luxury lifestyle magazine Gotham. Most Wanted reported on the latest fashion, beauty, and entertainment information throughout the city. Duties included idea generation, topic research, subject interviews, and editing freelancer contributions. Created positive editorial copy of FMCG in Gotham, Hamptons, L.A. Confidential, and Aspen Peak, resulting in increased advertising sales revenue from both current and potential clients. Assisted with fact checking, client communication, and copy editing for multiple magazine publications. Implemented copy standards and brand voice for Niche Media publications. Created advertising and promotional copy for client advertorials and event collateral. Show less