Ellie Burns

Team Lead Product Marketing at IDnow
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Experience

    • Germany
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Team Lead Product Marketing
      • Jun 2023 - Present

      London, England, United Kingdom

    • United Kingdom
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Senior Product Marketing Manager
      • Jun 2022 - Jun 2023

      London, England, United Kingdom

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Product Marketing Specialist: Fraud & Identity
      • Nov 2020 - Jun 2022

      London

    • Market Planning Manager
      • Mar 2019 - Nov 2020

      London, United Kingdom

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Product Marketing Manager
      • Jul 2018 - Jun 2022

      London, United Kingdom ThreatMetrix®, A LexisNexis® Risk Solutions Company, empowers the global economy to grow profitably and securely without compromise. With deep insight into 1.4 billion anonymized digital identities, ThreatMetrix ID™ delivers the intelligence behind 110 million daily authentication and trust decisions, to differentiate legitimate customers from fraudsters in real time. ThreatMetrix is recognized as the sole Leader in the 2017 Forrester Wave for risk-based authentication. Learn more at… Show more ThreatMetrix®, A LexisNexis® Risk Solutions Company, empowers the global economy to grow profitably and securely without compromise. With deep insight into 1.4 billion anonymized digital identities, ThreatMetrix ID™ delivers the intelligence behind 110 million daily authentication and trust decisions, to differentiate legitimate customers from fraudsters in real time. ThreatMetrix is recognized as the sole Leader in the 2017 Forrester Wave for risk-based authentication. Learn more at www.threatmetrix.com

    • Product Marketing Analyst
      • Feb 2018 - Jun 2022

      London ThreatMetrix®, A LexisNexis® Risk Solutions Company, empowers the global economy to grow profitably and securely without compromise. With deep insight into 1.4 billion anonymized digital identities, ThreatMetrix ID™ delivers the intelligence behind 110 million daily authentication and trust decisions, to differentiate legitimate customers from fraudsters in real time. ThreatMetrix is recognized as the sole Leader in the 2017 Forrester Wave for risk-based authentication. Learn more at… Show more ThreatMetrix®, A LexisNexis® Risk Solutions Company, empowers the global economy to grow profitably and securely without compromise. With deep insight into 1.4 billion anonymized digital identities, ThreatMetrix ID™ delivers the intelligence behind 110 million daily authentication and trust decisions, to differentiate legitimate customers from fraudsters in real time. ThreatMetrix is recognized as the sole Leader in the 2017 Forrester Wave for risk-based authentication. Learn more at www.threatmetrix.com.

    • United Kingdom
    • Information Services
    • 700 & Above Employee
    • Editor - Computer Business Review
      • Jan 2017 - Feb 2018

      Hatton Garden, London Editor-in-chief of technology B2B publication Computer Business Review, with a primary remit to increase UK traffic. My main responsibility as CBR Editor-in-Chief is to increase online traffic to CBR’s various digital channels. Analysis of Google Analytics and research into keywords, trending topics, calendar events and site optimisation, enabled me to develop a strategic editorial plan. I continually develop KPIs and targets against this editorial plan in order to chart performance and… Show more Editor-in-chief of technology B2B publication Computer Business Review, with a primary remit to increase UK traffic. My main responsibility as CBR Editor-in-Chief is to increase online traffic to CBR’s various digital channels. Analysis of Google Analytics and research into keywords, trending topics, calendar events and site optimisation, enabled me to develop a strategic editorial plan. I continually develop KPIs and targets against this editorial plan in order to chart performance and create benchmarks for the editorial team. In addition to driving traffic, I also oversee all content which is published on CBR’s digital channels. Spanning key technology horizontals such as IoT, Cybersecurity and Fintech, I lead an editorial team in the delivery of quality, engaging and timely news, features and analysis. Other responsibilities also include: - Attending briefings, events and roundtables with industry leaders in the technology space – producing engaging, insightful copy from these briefings - Using my network of contacts to secure exclusive stories and comments for CBR - Starting new initiatives with the goal of attracting more traffic – spearheaded the CBR Tech Express Series which had contributions from HPE, BlackBerry, IBM - Commissioning op-eds from industry leaders and C-Suite execs from leading vendors - Researching various aspects of the tech industry to find relevant stories to pursue through interviews, comments and commissioned articles. Reacting to breaking news with follow-up editorial - Liaising with the commercial team to produce editorial, newsletters and video to brief for clients such as IBM - Ensuring all published content is accurate, grammatically correct and adheres to CBR’s style and SEO guidelines - Working with marketing to raise CBR’s brand via media partnerships at key industry events

    • News Editor - Computer Business Review
      • Nov 2014 - Jan 2017

      Blackfriars, London News Editor at technology B2B publication Computer Business Review, with sole responsibility of CBR’s news output across all digital channels. As News Editor at CBR my main responsibility was to manage the editorial team and direct their news output across all digital channels. Although my primary responsibility was news, I also commissioned features and analysis from both the in-house editorial team and external contributors. Responsibilities also included: - Producing… Show more News Editor at technology B2B publication Computer Business Review, with sole responsibility of CBR’s news output across all digital channels. As News Editor at CBR my main responsibility was to manage the editorial team and direct their news output across all digital channels. Although my primary responsibility was news, I also commissioned features and analysis from both the in-house editorial team and external contributors. Responsibilities also included: - Producing original, engaging and accurate news reports, articles and interviews. Tailoring breaking news involving the tech industry to the CBR readership, and proactively seeking expert comment and opinion to further enrich news articles - Researching various aspects of the industry to find relevant stories to pursue through interviews, comments and commissioned articles. Reacting to breaking news with follow up editorial - Ensuring all published content is accurate, grammatically correct and adheres to CBR’s style guidelines - Building and maintaining key relationships within the tech industry. This primarily included vendors, research analysts and C-suite execs

    • Editor
      • Jul 2009 - Apr 2016

      Editor of a financial start-up publication with a number of responsibilities involving the website, monthly digital magazine and weekly e-newsletters. Actuarial Post caters to the actuarial community by providing news, articles, reports and research in the fields of pensions, investments and insurance. I oversaw all content which was published either online or in the monthly magazine, building strong and varied knowledge of the financial markets. Other responsibilities included:… Show more Editor of a financial start-up publication with a number of responsibilities involving the website, monthly digital magazine and weekly e-newsletters. Actuarial Post caters to the actuarial community by providing news, articles, reports and research in the fields of pensions, investments and insurance. I oversaw all content which was published either online or in the monthly magazine, building strong and varied knowledge of the financial markets. Other responsibilities included: - Overseeing the entire production process of the digital magazine and e-newsletters. This included the design, style and content. I am an experienced user of both Quark and InDesign for magazine and document production, and stay abreast of the latest design and publishing techniques. I ensured there was coherent communication between the editorial and advertising departments, in order for the digital magazine to be completed to deadline - Spearheaded new ways to engage and enhance Actuarial Post’s readership. I led the launch of the actuarial market’s first actuarial awards, leading to unprecedented magazine and site traffic – the award magazine issue received an unprecedented 250,000 page views. Other initiatives include securing a number of media partnerships and holding events with industry partners - Commissioning articles and reports from industry experts. Guiding potential authors on subject matter, editorial procedure and style to produce engaging editorial to deadline. I have worked and conducted interviews with financial experts from banks, insurance companies and consultancies at all levels – from CROs and Partners to Associates and Analysts - Producing original, engaging and accurate news reports, articles and interviews. Tailoring breaking news involving the finance industry to the Actuarial Post readership, and proactively seeking expert comment and opinion to further enrich news articles Show less

    • Online Editor
      • Apr 2011 - Nov 2014

      Kent Online editor for a Pan-European electronics publisher. Having initially been recruited for their social networking, I progressed to the role of Editor for one of their monthly product magazines, as well as managing the editorial team of 4 for their numerous product sites and social networking platforms. Responsibilities included: - Sub-editing and publishing product announcements, ensuring that all copy adhered to the in-house style and was accurate and… Show more Online editor for a Pan-European electronics publisher. Having initially been recruited for their social networking, I progressed to the role of Editor for one of their monthly product magazines, as well as managing the editorial team of 4 for their numerous product sites and social networking platforms. Responsibilities included: - Sub-editing and publishing product announcements, ensuring that all copy adhered to the in-house style and was accurate and engaging - Producing the monthly Electronics Specifier Product digital magazine. Using InDesign to design and produce the magazine, after selecting and editing the relevant editorial for inclusion. Liaising with the advertising department to ensure all creative copy was submitted to specification and to deadline - In charge of the distribution of all content to the relevant editorial team member for uploading to the site’s CMS. There were seven websites operated by Electronic Specifier and I ensured that the correct content was published on the relevant site - Liaising with industry experts/PRs and agencies in order to commission articles and comment which would be relevant to the readership - Producing company press releases for broadcast to the readership - The management and training of all editorial staff - Ensuring SEO methods are applied to all copy in order to maximise search engine visibility and website ranking Show less

Education

  • The University of Manchester
    BA (Hons), English Literature and Linguistics
  • Weald of Kent Grammar School

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