Elliana Takano, MBA
Parternship Team Lead at The Plug Drink- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Creating Marketing Objectives
LinkedInAug, 2021- Sep, 2024 -
Leading a Marketing Team
LinkedInAug, 2021- Sep, 2024 -
Marketing Analytics: Setting and Measuring KPIs
LinkedInDec, 2020- Sep, 2024 -
Social Media Marketing Foundations
LinkedInDec, 2020- Sep, 2024 -
Inbound Marketing
HubSpotSep, 2021- Sep, 2024
Experience
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The Plug Drink
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United States
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Food and Beverage Services
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1 - 100 Employee
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Parternship Team Lead
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Apr 2022 - Present
• Brainstormed, researched, and led outreach with companies for possible partnerships and collaborations • Collaborated cross-functionally with leadership, marketing, analytics, sales, merchandising, and product teams • Managed partnership relations and communications with potential partners
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Social Media Marketing Intern- Marketing Analytics Team
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Jan 2022 - Apr 2022
• Collaborated with interns, COO, and CEO to identify large scale partnerships and marketing campaigns • Led business development outreach to organizations and influencers to grow brand awareness and market visibility • Tracked partnership and outreach efforts via Excel to gauge business development outcomes • Participated in Marketing Analytics team meetings and Marketing team to deliver campaigns updates • Stayed on top of digital marketing trends to optimize success, engagement… Show more • Collaborated with interns, COO, and CEO to identify large scale partnerships and marketing campaigns • Led business development outreach to organizations and influencers to grow brand awareness and market visibility • Tracked partnership and outreach efforts via Excel to gauge business development outcomes • Participated in Marketing Analytics team meetings and Marketing team to deliver campaigns updates • Stayed on top of digital marketing trends to optimize success, engagement, and SEO metrics • Presented partnership presentations using Google Slides to review analytics, insights, and target platforms • Brainstormed product development and consumer subscription models to grow customer loyalty
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Director of Marketing
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Nov 2021 - Apr 2022
• Developed marketing campaigns and marketing strategies to increase brand awareness and grow engagement • Created a social media calendar and scheduled content for CONTRA’s digital and social media marketing efforts • Oversaw social media marketing and provided creative direction for social accounts including content, images, and selection • Strategized, planned, and implemented product launch and merchandise campaigns to maximize impact and engagement • Supported rebranding… Show more • Developed marketing campaigns and marketing strategies to increase brand awareness and grow engagement • Created a social media calendar and scheduled content for CONTRA’s digital and social media marketing efforts • Oversaw social media marketing and provided creative direction for social accounts including content, images, and selection • Strategized, planned, and implemented product launch and merchandise campaigns to maximize impact and engagement • Supported rebranding initiatives from brand guidelines, logo, slogans, and brand identity to pivot and grow customer reach • Increased sales funnel through social media engagement and customer service on Instagram and Facebook Show less • Developed marketing campaigns and marketing strategies to increase brand awareness and grow engagement • Created a social media calendar and scheduled content for CONTRA’s digital and social media marketing efforts • Oversaw social media marketing and provided creative direction for social accounts including content, images, and selection • Strategized, planned, and implemented product launch and merchandise campaigns to maximize impact and engagement • Supported rebranding… Show more • Developed marketing campaigns and marketing strategies to increase brand awareness and grow engagement • Created a social media calendar and scheduled content for CONTRA’s digital and social media marketing efforts • Oversaw social media marketing and provided creative direction for social accounts including content, images, and selection • Strategized, planned, and implemented product launch and merchandise campaigns to maximize impact and engagement • Supported rebranding initiatives from brand guidelines, logo, slogans, and brand identity to pivot and grow customer reach • Increased sales funnel through social media engagement and customer service on Instagram and Facebook Show less
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Boardriders
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Roxy Footwear Sales Intern
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Sep 2021 - Dec 2021
• Managed and maintained product and sales reporting in Excel including Product Hot Sheets, Detail Sheets, ATS sheets, Order Sheets, Drop Ship Sheets, D2C Contracts, Assortment Sheets, Door Analyses, Account Costing Sheet • Researched and identified footwear trends across all categories including materials, trimmings, collaborations, and marketing call-outs • Examined competitor data and created analyses for Roxy Footwear Family Key Accounts comparing style, price, and color • Oversaw… Show more • Managed and maintained product and sales reporting in Excel including Product Hot Sheets, Detail Sheets, ATS sheets, Order Sheets, Drop Ship Sheets, D2C Contracts, Assortment Sheets, Door Analyses, Account Costing Sheet • Researched and identified footwear trends across all categories including materials, trimmings, collaborations, and marketing call-outs • Examined competitor data and created analyses for Roxy Footwear Family Key Accounts comparing style, price, and color • Oversaw and created product hot sheets for each season’s shoes and worked on detail sheets to place footwear orders • Managed accounts and orders for DSW, Rack Room, Shoe Carnival, Famous Footwear, Journeys, Off Broadway Shoes, Shoe Show • Attend meetings with buyers for product research, feedback, and buyer preferences to grow loyalty and build sales funnel • Created PowerPoints with competitive analyses and future launches for footwear sales and design team • Sorted inventory, unboxed shoes, and prepared them in Sales offices for presentations and meetings Show less • Managed and maintained product and sales reporting in Excel including Product Hot Sheets, Detail Sheets, ATS sheets, Order Sheets, Drop Ship Sheets, D2C Contracts, Assortment Sheets, Door Analyses, Account Costing Sheet • Researched and identified footwear trends across all categories including materials, trimmings, collaborations, and marketing call-outs • Examined competitor data and created analyses for Roxy Footwear Family Key Accounts comparing style, price, and color • Oversaw… Show more • Managed and maintained product and sales reporting in Excel including Product Hot Sheets, Detail Sheets, ATS sheets, Order Sheets, Drop Ship Sheets, D2C Contracts, Assortment Sheets, Door Analyses, Account Costing Sheet • Researched and identified footwear trends across all categories including materials, trimmings, collaborations, and marketing call-outs • Examined competitor data and created analyses for Roxy Footwear Family Key Accounts comparing style, price, and color • Oversaw and created product hot sheets for each season’s shoes and worked on detail sheets to place footwear orders • Managed accounts and orders for DSW, Rack Room, Shoe Carnival, Famous Footwear, Journeys, Off Broadway Shoes, Shoe Show • Attend meetings with buyers for product research, feedback, and buyer preferences to grow loyalty and build sales funnel • Created PowerPoints with competitive analyses and future launches for footwear sales and design team • Sorted inventory, unboxed shoes, and prepared them in Sales offices for presentations and meetings Show less
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Target
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Mexico
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Store Executive Intern
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Jun 2021 - Jul 2021
• Delivered team member coaching and training performance feedback to 15 team members using the SBI Model • Reviewed business reporting for sales, basket size, fulfillment times, and guest insights to understand store performance • Analyzed performance reports to problem-solve and understand gap areas of opportunity in operations and guest experience • Supervised 200+ employees and led the team by analyzing the NPS score, providing training on customer service scenarios, and… Show more • Delivered team member coaching and training performance feedback to 15 team members using the SBI Model • Reviewed business reporting for sales, basket size, fulfillment times, and guest insights to understand store performance • Analyzed performance reports to problem-solve and understand gap areas of opportunity in operations and guest experience • Supervised 200+ employees and led the team by analyzing the NPS score, providing training on customer service scenarios, and collaborating with leadership team and staff to provide great customer service Show less • Delivered team member coaching and training performance feedback to 15 team members using the SBI Model • Reviewed business reporting for sales, basket size, fulfillment times, and guest insights to understand store performance • Analyzed performance reports to problem-solve and understand gap areas of opportunity in operations and guest experience • Supervised 200+ employees and led the team by analyzing the NPS score, providing training on customer service scenarios, and… Show more • Delivered team member coaching and training performance feedback to 15 team members using the SBI Model • Reviewed business reporting for sales, basket size, fulfillment times, and guest insights to understand store performance • Analyzed performance reports to problem-solve and understand gap areas of opportunity in operations and guest experience • Supervised 200+ employees and led the team by analyzing the NPS score, providing training on customer service scenarios, and collaborating with leadership team and staff to provide great customer service Show less
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Crate and Barrel
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United States
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Retail
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700 & Above Employee
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Customer Sales Representative
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Jul 2019 - Nov 2020
• Led customer service efforts by providing product information, leading conflict resolution, and fulfilling customer needs • Collaborated with leadership team and fellow sales associates for customer feedback and daily operations • Enhanced store’s look and feel through inventory and merchandizing efforts that enhanced the store front • Fulfilled 20+ customer online orders by picking items in the back, organizing order area, and offering upselling options • Collaborated with the… Show more • Led customer service efforts by providing product information, leading conflict resolution, and fulfilling customer needs • Collaborated with leadership team and fellow sales associates for customer feedback and daily operations • Enhanced store’s look and feel through inventory and merchandizing efforts that enhanced the store front • Fulfilled 20+ customer online orders by picking items in the back, organizing order area, and offering upselling options • Collaborated with the visual merchandising team to create and set up product displays throughout the store • Achievement: Improved company sales growth and profitability, increased revenue by $10,000 per shift through creative selling skills, teamwork, and customer service Show less • Led customer service efforts by providing product information, leading conflict resolution, and fulfilling customer needs • Collaborated with leadership team and fellow sales associates for customer feedback and daily operations • Enhanced store’s look and feel through inventory and merchandizing efforts that enhanced the store front • Fulfilled 20+ customer online orders by picking items in the back, organizing order area, and offering upselling options • Collaborated with the… Show more • Led customer service efforts by providing product information, leading conflict resolution, and fulfilling customer needs • Collaborated with leadership team and fellow sales associates for customer feedback and daily operations • Enhanced store’s look and feel through inventory and merchandizing efforts that enhanced the store front • Fulfilled 20+ customer online orders by picking items in the back, organizing order area, and offering upselling options • Collaborated with the visual merchandising team to create and set up product displays throughout the store • Achievement: Improved company sales growth and profitability, increased revenue by $10,000 per shift through creative selling skills, teamwork, and customer service Show less
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Sales, Key Accounts Intern
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Feb 2020 - Mar 2020
• Researched competitor brands information and data to stay on top of trends and inform competitor analyses • Supported head of Roxy footwear in competitive analyses comparing price, color, and style of casuals, sandals, boots, and kids lines • Created 10 Whiteboard presentations of Roxy’s new seasonal lines for large volume retailers to review and recap their orders • Oversaw copy for website sales and multiple key clients such as Dicks Sporting Goods and Nordstrom’s • Researched… Show more • Researched competitor brands information and data to stay on top of trends and inform competitor analyses • Supported head of Roxy footwear in competitive analyses comparing price, color, and style of casuals, sandals, boots, and kids lines • Created 10 Whiteboard presentations of Roxy’s new seasonal lines for large volume retailers to review and recap their orders • Oversaw copy for website sales and multiple key clients such as Dicks Sporting Goods and Nordstrom’s • Researched and created product information guides including country of origin, fabric, pricing, and care instructions Show less • Researched competitor brands information and data to stay on top of trends and inform competitor analyses • Supported head of Roxy footwear in competitive analyses comparing price, color, and style of casuals, sandals, boots, and kids lines • Created 10 Whiteboard presentations of Roxy’s new seasonal lines for large volume retailers to review and recap their orders • Oversaw copy for website sales and multiple key clients such as Dicks Sporting Goods and Nordstrom’s • Researched… Show more • Researched competitor brands information and data to stay on top of trends and inform competitor analyses • Supported head of Roxy footwear in competitive analyses comparing price, color, and style of casuals, sandals, boots, and kids lines • Created 10 Whiteboard presentations of Roxy’s new seasonal lines for large volume retailers to review and recap their orders • Oversaw copy for website sales and multiple key clients such as Dicks Sporting Goods and Nordstrom’s • Researched and created product information guides including country of origin, fabric, pricing, and care instructions Show less
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Pi Beta Phi Fraternity for Women
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United States
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Non-profit Organizations
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700 & Above Employee
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VP of Event Planning
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Dec 2018 - Dec 2019
• Communicated and collaborated with Exec team and with AAC about future events for the Chapter • Oversaw engagements and planning for large-scale events of +200 people or more • Mitigated health, risk, and safety issues through event planning, waiver organization, and collaboration with legal team • Communicated and collaborated with Exec team and with AAC about future events for the Chapter • Oversaw engagements and planning for large-scale events of +200 people or more • Mitigated health, risk, and safety issues through event planning, waiver organization, and collaboration with legal team
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Win-Kel
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United States
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Retail
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Digital Marketing Intern
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Oct 2018 - May 2019
• Developed marketing strategies to increase brand awareness through collateral, public relations, university partnerships, and digital marketing • Led digital marketing and grassroots marketing campaigns to grow social media following and increase engagement • Wrote copy and strategized content for social media marketing and email marketing campaigns to drive sales funnel • Attended bi-weekly meetings with CEO and marketing team to review performance and drive consumer interest • Developed marketing strategies to increase brand awareness through collateral, public relations, university partnerships, and digital marketing • Led digital marketing and grassroots marketing campaigns to grow social media following and increase engagement • Wrote copy and strategized content for social media marketing and email marketing campaigns to drive sales funnel • Attended bi-weekly meetings with CEO and marketing team to review performance and drive consumer interest
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Nordstrom
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United States
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Retail
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700 & Above Employee
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Sales Representative
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Jun 2018 - Sep 2018
• Delivered excellent customer service efforts by informing customers about products and building lasting relationships • Increased sales both in store and online through creative selling skills, product knowledge, and conflict resolution • Increased customer loyalty and buying power through offering and educating customers on the loyalty program and credit card • Maximized store optimization by inventory management and ensuring the floor was fully stocked • Delivered excellent customer service efforts by informing customers about products and building lasting relationships • Increased sales both in store and online through creative selling skills, product knowledge, and conflict resolution • Increased customer loyalty and buying power through offering and educating customers on the loyalty program and credit card • Maximized store optimization by inventory management and ensuring the floor was fully stocked
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Five Spice Restaurant
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1 - 100 Employee
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Hostess
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Apr 2016 - Aug 2017
• Led customer service efforts by greeting customers and answering phone calls from food providers. • Scheduled all reservations and planned seating arrangements. • Led customer service efforts by greeting customers and answering phone calls from food providers. • Scheduled all reservations and planned seating arrangements.
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Education
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2020 - 2022
Chapman University
Master of Business Administration - MBA -
2016 - 2020
Chapman University
Bachelor of Arts - BA, Business Administration and Management, General -
2012 - 2016
West Linn High School
High School Diploma
Community
