Ellen Smith

Director Business Development & Marketing Solutions at Media Matters Incorporated
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • English and basic French -
Skills

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Bio

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Charles Reynolds

Ellen instantly struck me as a go-to-market expert who's adept at actioning a growth strategy that will deliver results. Be it with emerging technology like Trak Software for modern partnership management (or any sect in mind). Ellen quickly connects the dots and helps clients stand-out from the pack and do more. She's a proven leader and facilitator and working with her is a no-brainer.

Ellen Baker

Ellen Smith is an extra-ordinary multi-faceted coach. She challenges and

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Credentials

  • Inbound
    HubSpot Academy
    Jun, 2021
    - Sep, 2024
  • ATC
    Adler School of Professional Psychology
    May, 2007
    - Sep, 2024

Experience

  • Media Matters Incorporated
    • Canada
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Director Business Development & Marketing Solutions
      • Mar 2014 - Present

      A business-to-business publishing company specializing in and serving the Canadian automotive aftermarket •Designed revenue opportunities through growth of select national and international accounts using customized business solutions, inbound/digital and multi-media marketing, creative, and sales management areas. •Foster and develop client relationships •Lead efforts to expand effectiveness of message through digital engagement within the collision repair/autobody community, key industry organizations, internal corporate audiences, government agencies, insurance companies, and educational institutions. Insurance companies, and educational institutions. •Forecast trends and remain abreast of current AI technology and industry knowledge to formulate strategies and implement plans creating opportunity, capitalizing on market shifts and driving market penetration •Lead digital training for staff and provide ongoing mentoring •Selected by leadership and peer group to spearhead key corporate projects, such as developing performance metrics, devising customer relationship management skills, and introducing a values system •Grew ancillary services offering and increased revenues in this area Show less

  • EnCourse Business Coaching & Strategic Marketing Consulting (Now Stepping Stones Coaching
    • Principal
      • Feb 2005 - Present

      A marketing consulting and business coaching company catering to companies needing marketing and sales strategy consultation as well as executive, team and business and coaching. Due to confidentiality requirements, Coaching with specific individuals cannot be named -Joy of Dance (Marketing Consultant) A medium sized business providing recreational and professional dance training and teacher training for local and international students. - MediaCom Canada Part of MediaCom World Wide, is a leading internationally recognized media advertising and communications agency with billings in excess of 100 million. Directed Proctor &Gamble’s Integrated Media Marketing and Branded Content Division at MediaCom Canada successfully executing multi platform projects for Gillette, Cover Girl and Crest -Starcom Canada (media agency) is among the largest media networks in the world and a part of France's Publicis Groupe, the third-largest communications group globally. Contracted as a Strategic Planner spearheaded Quebec Silk Soya Beverage Integrated Media Marketing initiative with Radio Canada in Quebec as well as developing a print and digital buying and value evaluation strategy resulting in an increase in savings of 25% versus previous year - Moov Frozen Fruit, part of Alaska Frozen Foods acting as Marketing Manager, Rebranded and repositioned Moov Frozen Fruit - Debbie Travis – From the Ground Up- Television Reality Series - Gallop & Gallop - Independently Owned Out-of-Home Canadian Media Vendor contracted as Marketing and Sales Consultant . Rebranded and re-launched flagship bands resulting in 40% growth in revenue Introduced research tools and processes to support target sales Show less

  • Fashion Cares
    • France
    • Retail Apparel and Fashion
    • Chair 21st Annual Fashion Cares
      • Sep 2006 - May 2007

      The role was all encompassing and included leading committee chairs in each aspect of the business- marketing, PR, ticket sales, production, reatil and more. The Chair is responsible for performance from each committe member, sponsor and and partner relations, brand alignemnt, event integrity, donations, accountability, securing committee chairs and more. The Chair is also the face of the event an is charged with representing Fashion Cares, the communitites it serves and The Aids Committe of Toronto to all consituencies. Show less

  • The MediaCompany
    • United Kingdom
    • Book and Periodical Publishing
    • VP Group Director
      • Apr 1999 - Mar 2005

      • Promoted from Account Director to Managing Group Director within 2 years of being hired. • Led the first integrated marketing department in Canada, successfully sourced multi platform portfolios over $150M and achieved over 35% profit margin. Key Clients: ROGERS, Kraft in-Store Co-Marketing OLG, 3M, ConAGra, LG Electronics, Nokia, Canadian Tire, BMW, Mini, Lexus/Toyota, TD Canada Trust, Corby Distilleries, Upper Canada Brewing Company, Maxxium Canada, Dare Canada, Procter & Gamble and Tetley. J. Brown, Casino Niagara, Dairy Queen, Subway Restaurants, Weight Watchers, Mr. Lube, GSK, Pfizer, Show less

Education

  • The University of British Columbia
    Bachelor's degree, Business, Management, Marketing, and Related Support Services
    1981 - 1985

Community

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