Experience

• As a journalist I have written articles to different media such as Made Magazine, Hotelnews Traveller, Viagem & Turismo, Conexão Paris, among others.



• AT Art Presse I was the PR manager of the following accounts: eHarmony, Wine and Grupo Águia. I also had the chance to work with some other clients of the agency, such as SKY, Tele System and Editora Converge. In Art Presse I had the honor to be part of the beginning of two exciting operations: the first years of Wine and the launch of eHarmony in Brazil. Both were amazing challanges. Wine is one of the first ecommerce specialized in the beverage in Brazil and when it was launched it, in 2009, the idea of buying wines on the internet in Brazil was completly new. With a PR strategy combining business, gastronomy, wine and lifestyle media, we were able to position the brand and help it to become the most successfull wine business in the country. eHarmony's is an American date website with no awareness in Brazil. The strategy we used was matching different kinds of medium, such as behavior, business, internet and marketing with specific pitches. The results were hundreds of articles in the Brazilian press, mainly on television, with interviews on TV Globo (Fantástico, Jornal Hoje, Jô Soares), SBT and Record. Working with Grupo Águia I had the chance to collaborate in the PR team of the Brazil's World Cup. Show less



• At XCom I had the chance to manage the PR account of companies such as British Airways, Royal Caribbean (Celebrity Cruises, Azamara, Island Cruises and Royal Caribbean) and Cia. Hering. I also could cooperate with the Yahoo! account, when the company launched one of the first collaborative tools of the internet - Yahoo Answers - in Brazil.



• At FBCom I had the opportunity to work with internal communication and content marketing. In the company I was the responsible for editing content products for C&A, Shopping West Plaza and Atlantica Hotels International.